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Dell PowerFlex vs Rubrik comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
Dell PowerFlex reduces Microsoft SQL licenses significantly, lowers maintenance costs, enhancing ROI and user satisfaction efficiently over four years.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
3.1
Dell PowerFlex support varies, with responsive tech assistance but issues like slow replacements and unknowledgeable staff reported.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
The level of support needs improvement as the front-line support staff lack knowledge when we raise cases.
System & Network Specialist at Alfaisal University
We do not have local Dell technical support.
IT Manager at ÜÇGE Shopfitting & Design
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
7.0
Dell PowerFlex excels in scalability and flexibility, ideal for growing businesses needing effortless upgrades and large-scale deployments.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
The scalability is very good and is one of the key features of Dell PowerFlex.
System & Network Specialist at Alfaisal University
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
8.3
Dell PowerFlex offers remarkable stability, reliability, and performance, making it ideal for small to medium environments with high user satisfaction.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

Dell PowerFlex needs improved integration, user-friendly tools, better data protection, intuitive interfaces, and expanded cloud integration for user satisfaction.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
They could have more AI functionality in the future.
IT Manager at ÜÇGE Shopfitting & Design
The level of support needs improvement as the front-line support staff lack knowledge when we raise cases.
System & Network Specialist at Alfaisal University
As more customers start deployment, I believe use cases will develop, leading companies to consider that.
Enterprise Solution Manager at a tech services company with 201-500 employees
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

Dell PowerFlex pricing is seen as competitive yet sometimes costly, with varying user experiences on cost-effectiveness and flexibility.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
 

Valuable Features

Dell PowerFlex provides scalable, hyper-converged solutions with high performance, flexibility, and integration, ideal for business-critical applications.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
Dell PowerFlex includes PowerFlex Manager, which integrates with this solution to provide complete orchestration; you can manage your entire hardware as well as software segment and application segment through a single pane of glass, making it very easy to use and manage.
Enterprise Solution Manager at a tech services company with 201-500 employees
The scalability is very good and is one of the key features of Dell PowerFlex.
System & Network Specialist at Alfaisal University
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

Dell PowerFlex
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
29
Ranking in other categories
HCI (5th)
Rubrik
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

Dell PowerFlex and Rubrik aren’t in the same category and serve different purposes. Dell PowerFlex is designed for HCI and holds a mindshare of 6.7%, down 12.7% compared to last year.
Rubrik, on the other hand, focuses on Backup and Recovery, holds 3.8% mindshare, down 7.8% since last year.
HCI Mindshare Distribution
ProductMindshare (%)
Dell PowerFlex6.7%
VxRail12.4%
VMware vSAN10.0%
Other70.9%
HCI
Backup and Recovery Mindshare Distribution
ProductMindshare (%)
Rubrik3.8%
Veeam Data Platform6.6%
Commvault Cloud3.9%
Other85.7%
Backup and Recovery
 

Featured Reviews

MS
System & Network Specialist at Alfaisal University
Has supported seamless integration and offers fast implementation
This needs to be checked for the most valuable features in Dell PowerFlex for data management. It is more stable, more powerful, and has more integration features. The scalability is very good and is one of the key features of Dell PowerFlex. Its flexibility and scalability are the main reasons we can use Dell PowerFlex.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Computer Software Company
11%
Healthcare Company
7%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What are the major differences between VxRail and Dell EMC PowerFlex?
VxRail vs. Dell EMC PowerFlex VxRail provides stable solutions for technical problems while at the same time not being too expensive for a company to invest in. Even if the user is working with a l...
What is your experience regarding pricing and costs for Dell EMC PowerFlex?
Dell PowerFlex is a premium software-defined infrastructure solution and while the initial investment may seem higher than traditional SAN or mid-tier HCI solutions, the long-term TCO is competitive.
What needs improvement with Dell EMC PowerFlex?
Area of Improvement: While PowerFlex Manager is powerful, the UI could be more intuitive, especially for first-time users or non-technical admins. Streamlined navigation, contextual help and guided...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

VxFlex, VxRack FLEX, PowerFlex
No data available
 

Overview

 

Sample Customers

Canopy, 8x8Inc., Atos, Canadian Pacific, City of Denton, CenturyLink, BNP Paribas, Asyaport, EDF, CSC, Fox Sports, Insight, Hunter, KPIT, Paetec, Rosetta Stone, Sonda, Xerox
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Dell Technologies, Broadcom, Nutanix and others in HCI. Updated: March 2026.
885,444 professionals have used our research since 2012.