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Cherwell Service Management vs ServiceNow vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Help Desk Software category, the mindshare of Cherwell Service Management is 1.4%, up from 0.4% compared to the previous year. The mindshare of ServiceNow is 17.3%, down from 25.5% compared to the previous year. The mindshare of Zendesk is 4.6%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Help Desk Software Market Share Distribution
ProductMarket Share (%)
ServiceNow17.3%
Zendesk4.6%
Cherwell Service Management1.4%
Other76.7%
Help Desk Software
 

Featured Reviews

Thobile Moeketsi - PeerSpot reviewer
Having everything in one location has significantly improved our efficiency and reporting
We need to be on VPN in order to set up and access the solution, and that has created some challenges. Even though it uses our Windows login, we still have to be on VPN. The product should be able to log tickets directly from system to system. We haven't got there yet and I'm not sure it's possible but it would determine the product's capability to integrate with other systems.
Anil  Rao - PeerSpot reviewer
Have reduced L1 dependency and improved incident resolution through AI-powered automation
To make ServiceNow better, they should reduce their pricing, especially because there's a lot of competition. Many customers have moved to ManageEngine because they cannot afford the license cost. The price should be reduced by at least 40%. The setup of ServiceNow is sometimes complex when new updates or versions are released. When they introduce something new, they should provide training to understand the new features and their functionality. We sometimes get stuck and have to call them to learn about the changes in the latest version. They should communicate the changes made from older versions to new versions, which features are not available, which features have changed, and how to implement them. If the communication part was handled properly, it would benefit us.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are problem management and change management."
"Its integration features, orchestration features, and discovery tools are the most valuable. It is also pretty stable, and it can be as scalable as you want."
"Clear processes with transparent responsibilities led to more efficiencies within the teams."
"The dashboard and the reporting functionality are the solution's most valuable features."
"All our activities are carried out in the one place."
"The dashboard is very useful to get a quick overview of current tasks."
"SPM and ITSM features are the most helpful."
"Primarily, we use it for incident management and change across the landscape. It is the virtual repository for our incident management processes. It gives us visibility about what's happening from the change management perspective across our CABs, including our enterprise CABs."
"The Workflow feature is the most valuable."
"Data in reports and dashboards are easily accessible."
"The subsequent chain of tasks, I believe, is valuable."
"I think the technical support is pretty good. They can be a little bit slow sometimes, but overall I think they're good."
"Good stable and scalable solution."
"It is robust and very user-friendly."
"It is a scalable solution."
"Its agility and simplicity are the most valuable features. This tool is very user-friendly."
"I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to use, and I haven't encountered any issues with delays or communication gaps in ticket resolutions."
"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."
"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."
"It's a very stable tool, very powerful."
"The stability has been very good."
"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."
 

Cons

"Access is only available if we're on VPN."
"The stability, specifically in the on-premises deployment model, could be improved."
"Areas for improvement would be the service catalog and customer catalog, which is not very user-friendly. The shopping cart experience is also terrible - you submit and go straight to the cart, you can't continue shopping or see your overall cost."
"Application service mapping, GRC, SecOps, and things like that need improvement."
"The licensing needs to be divided into tiers in order to attract lower-level users."
"The solution's user experience could be improved concerning its UI and portals."
"The solution’s user interface could be improved and given a better design."
"A new user does need training or time to learn the solution before jumping in. It was very hard in the beginning to understand everything. I couldn't find the models I needed at the time."
"The solution could be made cheaper. Machine learning and artificial intelligence should be introduced in the next release."
"ServiceNow claims to help a lot, but once you sell the product, it's as if you're on your own."
"The RPA needs improvement. That's a new area for them that they're just entering into now."
"Where it could be improved is Discovery. This may sound odd since I just praised the value of ServiceNow Discovery, but improvements to its automatic detection, the breadth of devices, and the depth of devices covered, as well as keeping up with new technologies, are all essential."
"The solution could integrate better with QR codes from some websites such as Facebook."
"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."
"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."
"There is always a network issue with Zendesk. But we don’t know whether it is managed. The network issue is that when I call, it does not let us."
"One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."
"Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple."
"The support team is time-consuming, and they don't find the answer to our problem."
"Zendesk's stability on inbound calls could be improved as compared to Talkdesk."
 

Pricing and Cost Advice

"For an ITIL user, the cost is probably about 50 bucks a month."
"ServiceNow pricing is an art, not a science. The deal depends on how commercially savvy you are, which does make it something that is quite difficult to get right. It is most definitely an opportunity area for ServiceNow to improve and have more visibility around pricing of the different products within the platform."
"I'm not aware of any additional costs. I'm pretty sure that the current client is paying just the licensing fee per user. I do know that they've got some support agreement with ServiceNow, but I don't think that is broken out or specific to Project Management. It is just inclusive."
"The price of this solution is expensive."
"The platform offers a free trial, by providing a free developer instance once you sign up."
"Isn't pricing always too much? We really do chafe at the ITIL licensing. ITOM is also pretty expensive."
"Some time ago it was expensive, but large companies have special contracts. It's enterprise prices, and we're talking about millions per year."
"It is very expensive because it is a big organization. You have to pay for additional things."
"I know that it's not too bad because people continue to use it and they are happy to renew up their contract."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
"From what I hear, Zendesk's pricing is a little expensive."
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"The price is very competitive."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Legal Firm
13%
Energy/Utilities Company
13%
Healthcare Company
10%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
10%
Government
9%
Computer Software Company
20%
Performing Arts
7%
Manufacturing Company
7%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise36
Large Enterprise164
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

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Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding ...
What is your experience regarding pricing and costs for Zendesk Support?
Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for mo...
What needs improvement with Zendesk Support?
I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate mor...
 

Also Known As

No data available
No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Ausenco, Highlights for Children, B/E Aerospace
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in Help Desk Software. Updated: October 2025.
872,655 professionals have used our research since 2012.