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Campfire Interactive vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Campfire Interactive
Ranking in Opportunity Management
9th
Average Rating
7.2
Reviews Sentiment
7.1
Number of Reviews
7
Ranking in other categories
Project Management Software (24th)
Zoho CRM
Ranking in Opportunity Management
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
53
Ranking in other categories
CRM (4th), Sales Force Automation (3rd)
 

Featured Reviews

Cole Allen - PeerSpot reviewer
Dynamically updates IHS forecast data, but it's complicated and requires numerous improvements
There are numerous things they can do to improve the system, which I have communicated repeatedly. We just had our biweekly meeting with the team. Their customer service can be better. They're responsive when we have an urgent issue, but for a lot of the longer term things, such as adjustments we want made in the system or additions we want to be made, we see little to no progress. I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that. The forecast accuracy of Campfire Interactive is usually good. It has helped us save time and costs. However, we have had issues, and actually are currently having issues where some of the take-rate numbers get messed up. When we load it in an IHS forecast, if a specific program in that forecast has added years, the take rates are not applied to those additional years. It ignores the prior input, which leads to errors and data that is not accurate. We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating. The reporting works pretty efficiently, but it can be enhanced by Power BI, which they don't use. It's all Excel-based, which is functional and works. The pricing system, when you get it input, is good, but it is a lot of painful work to get the correct data. I have been working in the system for 3 years. We still have customers where we don't have the dynamic pricing set up, partially because that's our fault; we don't know everything that we should know. It's not entirely on Campfire Interactive, but when we get that information, it can be very difficult to translate it into the Campfire Interactive system and get it calculating properly.
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."
"When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution."
"I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented."
"Campfire Interactive has saved us time because the data that we are collecting is the same."
"Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."
"I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world."
"It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform."
"Campfire Interactive’s ability to manage data through business processes and workflows for your organization is good."
"Zoho CRM integrates easily with customer service workflows."
"The whole forecasting and pipeline management is very good."
"Customer tracking, order management, sales tracking and PO tracking provide efficiency."
"One of the most important features is that it's a cloud base and, it's also quite cheaper when compared to other solutions. Zoho CRM is customizable as per your requirement and, the Zoho team is able to help you to customize the CRM based on your requirements, and you can integrate to any third-party solution."
"The solution has an efficient notification feature."
"Zoho CRM's best feature is its reporting."
"We can customize the solution the way we want to."
"I think the whole pipeline tracking is most useful for us."
 

Cons

"We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating."
"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."
"I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."
"The areas of improvement for Campfire Interactive are in cycle plan management, forward model and backlog planning, user interface and usability, records management, price bump chart flexibility, and creation and facilitation of reports management."
"From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected."
"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other."
"I can complete in Excel in an hour what might take me six hours in Campfire Interactive."
"I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that."
"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."
"Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved."
"The mobile application is a little complicated and could be simplified."
"This solution needs a more user-friendly interface."
"The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."
"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
"I would like to see better integration with Zoho Creator."
"There should be easy access to feature recommendations in the solution"
 

Pricing and Cost Advice

"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."
"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."
"Compared to everything else I have seen, it is very fair."
"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."
"It's fairly priced."
"The solution has standard pricing plans."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
"The product costs $35 per user per year."
"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."
"The basic plan has changed from $15 to $25 or $30."
"Zoho CRM is an expensive tool."
"The solution is cost-effective."
"The licensing is the subscription, where we pay $50 per month per user."
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Top Industries

By visitors reading reviews
Manufacturing Company
27%
Computer Software Company
26%
Insurance Company
11%
Wholesaler/Distributor
9%
Educational Organization
57%
Computer Software Company
4%
Financial Services Firm
4%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Campfire Interactive?
I don't get too involved in the overall scope of the pricing. I know what it costs generally, though I'm not an IT system or cost evaluator to say that's good or bad. We had a negotiation with them...
What needs improvement with Campfire Interactive?
I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the to...
What is your primary use case for Campfire Interactive?
The primary use case for Campfire Interactive is for tracking and sales forecasting for the automotive industry, specifically for all the products that our company sells to that market. When I look...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The analytics and AI suggestion features need improvement.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Campfire Interactive vs. Zoho CRM and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.