Try our new research platform with insights from 80,000+ expert users
Campfire Interactive Logo

Campfire Interactive pros and cons

3.7 out of 5

Pros & Cons summary

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.
Get the report

Prominent pros & cons

PROS

Campfire Interactive is praised for its flexibility and customer-oriented approach, allowing for swift changes when necessary.
The software's predictive capabilities for the automotive sector, notably through IHS forecast integration, are highly valued.
Users appreciate the enhanced visibility of global opportunities, enabled by real-time data access and daily reporting capabilities.
Campfire Interactive enhances commercial strategies, leading to significant additional revenue for users through effective planning.
The software offers robust integration with other applications and SAP, facilitating comprehensive data management across organizations.

CONS

Campfire Interactive exhibits limitations in KPI measurements, particularly in booking and lifetime revenue for automotive vehicles.
There are occurrences of data generation issues when executing reports in Campfire Interactive.
The process of entering opportunities is cumbersome, requiring separate entries for each part.
The role-based access controls prove challenging in environments where individuals hold multiple roles.
Campfire Interactive primarily provides Excel data dumps for BI reporting, with limited visualization options, prompting users to leverage Microsoft Power BI for better reporting.
 

Campfire Interactive Pros review quotes

Bianca Gaida - PeerSpot reviewer
Jan 23, 2025
I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented.
Tom Beach - PeerSpot reviewer
May 29, 2025
When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution.
NP
Jun 23, 2025
The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has.
Learn what your peers think about Campfire Interactive. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
867,341 professionals have used our research since 2012.
CA
Jun 13, 2025
The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast.
reviewer2727627 - PeerSpot reviewer
Jun 23, 2025
It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform.
reviewer2726082 - PeerSpot reviewer
Jun 19, 2025
I appreciate that Campfire Interactive has deep integration with SAP, which helps a lot.
reviewer2649393 - PeerSpot reviewer
Feb 12, 2025
I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed.
reviewer2715126 - PeerSpot reviewer
Jun 3, 2025
I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities.
 

Campfire Interactive Cons review quotes

Bianca Gaida - PeerSpot reviewer
Jan 23, 2025
I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle.
Tom Beach - PeerSpot reviewer
May 29, 2025
From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected.
NP
Jun 23, 2025
It could be a little bit more user-friendly.
Learn what your peers think about Campfire Interactive. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
867,341 professionals have used our research since 2012.
CA
Jun 13, 2025
I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that.
reviewer2727627 - PeerSpot reviewer
Jun 23, 2025
Regarding BI Reporting, the standard reporting module within Campfire Interactive primarily gives you an Excel data dump, and while there are some visualizations for creating dashboards, I found those limited for my needs. We started presenting the data to Microsoft Power BI, which is much better for generating the reports I want.
reviewer2726082 - PeerSpot reviewer
Jun 19, 2025
The areas of improvement for Campfire Interactive are in cycle plan management, forward model and backlog planning, user interface and usability, records management, price bump chart flexibility, and creation and facilitation of reports management.
reviewer2649393 - PeerSpot reviewer
Feb 12, 2025
Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other.
KS
Jul 3, 2025
Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company.
reviewer2715126 - PeerSpot reviewer
Jun 3, 2025
One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part.