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Zoho CRM pros and cons

Vendor: Zoho
4.0 out of 5

Pros & Cons summary

Buyer's Guide

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Prominent pros & cons

PROS

Zoho CRM is easy to use, with intuitive features for managing customer relationships efficiently.
Users appreciate its customizable nature, allowing them to tailor the platform to their specific needs and integrate third-party solutions.
Its lead management and analytics capabilities are highly valuable, providing powerful tools for tracking and managing sales pipelines.
Zoho CRM offers robust automation and reporting features, helping streamline business processes and save time on repetitive tasks.
Its initial setup is straightforward, facilitating quick deployment and integration into existing workflows.

CONS

Zoho CRM's mobile application is perceived as complicated and could be simplified.
There are issues with duplicating data fields and limitations in data sharing and organization.
The integration capabilities, including with Zoho Creator and external systems, need enhancement.
Users report challenges with reporting features and analytics, requiring more intuitive solutions.
There are concerns regarding Zoho CRM's scalability, especially for enterprises dealing with large datasets.
 

Zoho CRM Pros review quotes

NaveenKumar S - PeerSpot reviewer
Sep 5, 2025
Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks.
Ian_MacFarlane - PeerSpot reviewer
Feb 14, 2022
The whole forecasting and pipeline management is very good.
Aineah Marabi - PeerSpot reviewer
Sep 8, 2025
The most valuable feature I have found in Zoho CRM is custom functions—you can achieve anything with it, from integrations with other applications to automating complex tasks that the inbuilt features may not handle.
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,349 professionals have used our research since 2012.
Kumar-Saurav - PeerSpot reviewer
Jun 17, 2024
The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations
Romani Labib - PeerSpot reviewer
Jun 20, 2025
What I appreciate about Zoho CRM is the customization.
SadeepaPalliyaguru - PeerSpot reviewer
Aug 30, 2024
The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
The best thing about Zoho CRM is that it is integrated with other Zoho applications.
Amit Kawadiwale - PeerSpot reviewer
Feb 22, 2022
Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me.
AU
Aug 19, 2025
The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities—without requiring a large team or manual intervention, the system can execute entire business flows in seconds through proper configuration and automation setup.
Vadim Adams - PeerSpot reviewer
Mar 17, 2023
Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required.
 

Zoho CRM Cons review quotes

NaveenKumar S - PeerSpot reviewer
Sep 5, 2025
If the client's requirements involve managing large datasets, I would go directly to Salesforce due to its capability to store and structure big data, but it tends to be more expensive.
Ian_MacFarlane - PeerSpot reviewer
Feb 14, 2022
The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes."
Aineah Marabi - PeerSpot reviewer
Sep 8, 2025
One area of Zoho CRM that could be improved would be email support. The email support is really slow, but the in-app support is superb.
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,349 professionals have used our research since 2012.
Kumar-Saurav - PeerSpot reviewer
Jun 17, 2024
There should be easy access to feature recommendations in the solution
Romani Labib - PeerSpot reviewer
Jun 20, 2025
Sometimes, they don't understand what my actual needs are.
SadeepaPalliyaguru - PeerSpot reviewer
Aug 30, 2024
The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
Zoho CRM’s customer service can be a little difficult to reach sometimes.
Amit Kawadiwale - PeerSpot reviewer
Feb 22, 2022
Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform.
AU
Aug 19, 2025
When writing code that exceeds 500 or 700 lines, if you forget to save it and haven't run it once, the entire function can be lost.
Vadim Adams - PeerSpot reviewer
Mar 17, 2023
Certain functions have occasional performance issues.