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Zoho CRM pros and cons

Vendor: Zoho
4.0 out of 5
Badge Leader

Pros & Cons summary

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Prominent pros & cons

PROS

Zoho CRM is easy to use and customize, adapting to specific business needs.
It offers powerful lead management, analytics, and pipeline tracking, making it highly efficient for sales processes.
The cloud-based setup and integration capabilities make it cost-effective and versatile with third-party solutions.
Zoho CRM provides comprehensive customer data management from lead generation to workflow and reporting.
Emailing and marketing integration directly within Zoho CRM offers streamlined communication and marketing efforts.

CONS

Zoho CRM's mobile application is complex and could be simplified.
Users find that Zoho CRM's data organization and cleanup processes are manual and challenging, especially when dealing with duplicate entries.
The scalability and stability of Zoho CRM for large enterprises need improvement.
Zoho CRM requires better integration options and more customization capabilities, particularly with Zoho Creator.
Support response time and the knowledge level of Zoho CRM support staff could be improved.
 

Zoho CRM Pros review quotes

Ian_MacFarlane - PeerSpot reviewer
Feb 14, 2022
The whole forecasting and pipeline management is very good.
Kumar-Saurav - PeerSpot reviewer
Jun 17, 2024
The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations
Romani Labib - PeerSpot reviewer
Jun 20, 2025
What I appreciate about Zoho CRM is the customization.
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
864,053 professionals have used our research since 2012.
SadeepaPalliyaguru - PeerSpot reviewer
Aug 30, 2024
The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
The best thing about Zoho CRM is that it is integrated with other Zoho applications.
Amit Kawadiwale - PeerSpot reviewer
Feb 22, 2022
Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me.
Vadim Adams - PeerSpot reviewer
Mar 17, 2023
Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required.
Babatunde-Olugbode - PeerSpot reviewer
Mar 1, 2024
The user interface, especially the dashboard, offers good navigation.
ME
Dec 24, 2021
The most valuable solution of Zoho CRM is lead management and analytics. It has a powerful analytics tool.
Yogesh Kumar Mali - PeerSpot reviewer
Jun 6, 2023
We can customize the solution the way we want to.
 

Zoho CRM Cons review quotes

Ian_MacFarlane - PeerSpot reviewer
Feb 14, 2022
The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes."
Kumar-Saurav - PeerSpot reviewer
Jun 17, 2024
There should be easy access to feature recommendations in the solution
Romani Labib - PeerSpot reviewer
Jun 20, 2025
Sometimes, they don't understand what my actual needs are.
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
864,053 professionals have used our research since 2012.
SadeepaPalliyaguru - PeerSpot reviewer
Aug 30, 2024
The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
Zoho CRM’s customer service can be a little difficult to reach sometimes.
Amit Kawadiwale - PeerSpot reviewer
Feb 22, 2022
Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform.
Vadim Adams - PeerSpot reviewer
Mar 17, 2023
Certain functions have occasional performance issues.
Babatunde-Olugbode - PeerSpot reviewer
Mar 1, 2024
There was a challenge while deploying Zoho when we brought an API code. Because integrations "aren't perfect" for every organization.
ME
Dec 24, 2021
There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings.
Yogesh Kumar Mali - PeerSpot reviewer
Jun 6, 2023
Some of our clients could not develop their requirements using the product.