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Campfire Interactive Reviews

Vendor: Campfire Interactive
3.7 out of 5
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What is Campfire Interactive?

Campfire Interactive delivers robust capabilities in forecasting and opportunity management, enhancing accuracy and efficiency in sales operations through real-time reporting and data visualization.

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Campfire Interactive is the #6 ranked solution in top Opportunity Management solutions and #15 ranked solution in top Project Management Software. PeerSpot users give Campfire Interactive an average rating of 7.4 out of 10. Campfire Interactive is most commonly compared to Salesforce Sales Cloud: Campfire Interactive vs Salesforce Sales Cloud. Campfire Interactive is popular among the small business segment, accounting for 64% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a outsourcing company, accounting for 34% of all views.
Buyer's Guide
Campfire Interactive
January 2026
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Campfire Interactive mindshare

Product category:
Opportunity Management
As of January 2026, the mindshare of Campfire Interactive in the Opportunity Management category stands at 2.6%, up from 0.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Opportunity Management Market Share Distribution
ProductMarket Share (%)
Campfire Interactive2.6%
Apollo.io9.9%
Salesforce Sales Cloud8.8%
Other78.7%
Opportunity Management

PeerResearch reports based on Campfire Interactive reviews

TypeTitleDate
CategoryOpportunity ManagementJan 8, 2026Download
ProductReviews, tips, and advice from real usersJan 8, 2026Download
ComparisonCampfire Interactive vs Salesforce Sales CloudJan 8, 2026Download
ComparisonCampfire Interactive vs Apollo.ioJan 8, 2026Download
ComparisonCampfire Interactive vs Zoho CRMJan 8, 2026Download
Suggested products
TitleRatingMindshareRecommending
Salesforce Sales Cloud4.28.8%94%118 interviewsAdd to research
 
 
Key learnings from peers
Last updated Nov 9, 2025

Valuable Features

Campfire Interactive is valued for flexibility, global opportunity visibility, integration with SAP, and data visualization. Its forecasting module, linked to IHS data, updates volumes monthly. Users appreciate the role-based access controls and ability to consolidate data from multiple sources into one platform. Reporting tools integrate well with Microsoft Power BI, and opportunity management aids in tracking statuses. The system consolidates data into visual formats, enhancing sales forecasting and demand planning across various industries.
  • "The forecast accuracy of Campfire Interactive works effectively and their role-based access controls are good."
  • "The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has."
  • "Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."

Room for Improvement

Campfire Interactive needs improvement in KPI measurements, seamless module integration, technical support, and communication. Training resources should be more regionally focused, and role-based access can be cumbersome. The process of entering data is inefficient, and forecast accuracy needs refinement. Limited reporting functionality, user interface, system integration with ERP systems, and the challenge of aligning with other platforms such as Oracle are also concerns. Enhancing these areas will improve user experience and operational efficiency.
  • "It could be a little bit more user-friendly."
  • "Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company."
  • "Campfire Interactive lacks a built-in interface to manage shipment information, so we have to handle that outside the system."

Pricing

Enterprise users report mixed experiences with Campfire Interactive's pricing. While some find it fairly priced, others consider it expensive compared to alternatives, prompting internal evaluations or negotiations to manage costs. Pricing flexibility is noted, with willingness evident from Campfire to negotiate terms, especially in unique circumstances. Existing clients benefit from legacy pricing structures, contrasting with newer subscription models. The overall cost perception varies, impacting purchasing decisions for some companies.
  • "I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."
  • "It's fairly priced."
  • "Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."

Popular Use Cases

Campfire Interactive is primarily used for projecting global sales forecasts and opportunity management. Organizations utilize modules for sales forecasting, opportunity management, and revenue planning, expanding usage from regional to global levels. It serves the automotive industry, aiding in tracking products sold to this market. Some entities also employ Campfire Interactive for financial, sales, and cycle plan management, handling tasks like business opportunity creation, role access management, and data integration, supported by IHS and S&P Global data uploads.

Service and Support

Customer service is generally praised for responsiveness, but limited staff can lead to delays. Some users find communication effective, yet rate technical support lower due to slow implementations. Despite these challenges, many value personalized interaction with representatives and rate their support highly. Users mention high engagement but also note that workload issues can hinder progress. Efforts to standardize client environments are understood but contribute to perceived delays in updates and enhancements.

Deployment

Initial experiences with Campfire Interactive's setup varied. Some found it straightforward, others encountered complexities and required ongoing adjustments. Overall, progress was steady and stability improved within months. Challenges included cultural acceptance, data management, and user comprehension. Implementation time ranged from three to six months, with some noting extensive maintenance and a need for dedicated system management. Feedback emphasized the supportive collaboration with Campfire and the necessity of structured system updates.

Scalability

Campfire Interactive exhibits high scalability, with users noting its ability to handle increased data volume and adding users effectively. Some find certain modules less beneficial, but the system manages complexity and user growth well. Users highlight potential issues with the user interface as scalability increases. There are differing opinions on scalability when viewed as a standalone system, but generally, it supports organizational expansion, even in scenarios involving company mergers or significant increases in user numbers.

Stability

Campfire Interactive is generally stable, receiving high ratings. Some users experienced minimal issues, such as capacity or memory constraints, and a few reported significant disruptions due to lack of global support. Problems appeared in European operations and data inconsistencies. IT teams often resolve these internally, but some users rely on external support. A few users mentioned missing data incidents, but such occurrences are rare. Stability ratings varied, reflecting different experiences.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Campfire Interactive Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Large Enterprise7
By reviewers
By visitors reading reviews
Company SizeCount
Small Business243
Midsize Enterprise8
Large Enterprise131
By visitors reading reviews

Top industries

By visitors reading reviews
Outsourcing Company
34%
Manufacturing Company
18%
Computer Software Company
13%
Insurance Company
6%
Wholesaler/Distributor
5%
Legal Firm
5%
University
3%
Financial Services Firm
3%
Construction Company
2%
Healthcare Company
2%
Energy/Utilities Company
2%
Hospitality Company
1%
Consumer Goods Company
1%
Comms Service Provider
1%
Media Company
1%
Non Profit
1%
Performing Arts
1%
Real Estate/Law Firm
1%

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Learn more about Campfire Interactive

Known for its flexibility and integration capabilities, Campfire Interactive is a powerful tool for sales forecasting and opportunity management. Its real-time reporting and dashboard features enable businesses to visualize complex data effortlessly. The seamless integration with key systems like SAP and IHS significantly enhances demand planning. Users note impressive role-based access control and data consolidation features, though there is room for improvement in KPI measurement and module interactions. Despite some technical support issues and the complex nature of the role-based access, the platform remains a superior alternative to traditional Excel methods in managing sales forecasts and opportunities.

What are Campfire Interactive's Key Features?

  • Real-time Reporting: Provides immediate insights for data-driven decisions.
  • Data Visualization: Intuitive dashboards make complex data understandable.
  • Role-based Access Control: Customizable access tailored to user needs.
  • Integration with SAP and IHS: Enhances demand planning.
  • Opportunity Management: Streamlines tracking and managing opportunities.

What Benefits Can Users Expect?

  • Improved Accuracy: Precise forecasting thanks to data centralization.
  • Enhanced Efficiency: Processes streamlined through seamless integrations.
  • Increased Visibility: Global opportunity visibility aids strategic planning.
  • Superior Forecasting: Outperforms Excel in sales and demand forecasting.

In the automotive industry, Campfire Interactive is tailored for sales forecasting and opportunity management, especially in tracking business trends and managing forecasts for medium-heavy trucks and light vehicles. Its flexibility supports regional and global sales projections, aiding financial and cycle plan management to seize new business opportunities.

Related questions

  • 11
When evaluating Opportunity Management, what aspect do you think is the most important to look for?
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Why is Opportunity Management important for companies?

Product Categories

Product Categories
Opportunity Management
Project Management Software

Popular Comparisons

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Campfire Interactive Reviews Summary
Author infoRatingReview Summary
Market Intelligence & Sales Forecasting at RESRG Automotive4.0Campfire Interactive excels in sales forecasting for the automotive sector, though project management capabilities are lacking. While I recommend it for its accurate algorithms, technical service issues and limitations can hinder performance, causing downtime and implementation challenges.
Director of Sales Planning at a manufacturing company with 5,001-10,000 employees4.0I use Campfire Interactive for opportunity management and sales forecasting. The system integrates data, offers valuable reporting tools, and ensures role-based access control, though it has limitations in part management, requiring external handles for shipment data alignment.
Global Director, Business Development & Marketing at Aludyne2.0Campfire Interactive's forecasting module is valuable for dynamic updates, though the system's role-based access can be complex. While reporting is efficient, enhancements are needed. Customer service is responsive but slow on long-term improvements, and data accuracy issues persist.
Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees4.0We primarily use Campfire Interactive for sales forecasting, appreciating their flexibility and customer-oriented approach. However, improvements in KPI measurements and dedicated regional support and resources for training would enhance our experience. I have not used other solutions.
Forecasting Manager at a manufacturing company with 10,001+ employees4.0I've used Campfire Interactive since 2012 and find its forecast accuracy and role-based access valuable, but integration with Oracle is challenging. Support is strong, though scalability is limited due to its standalone nature within our company.
Director of Sales at a manufacturing company with 1,001-5,000 employees4.5We use Campfire Interactive for opportunity management, valuing its dashboard for visualizing data. Although opportunity entry could be simplified, it saves time and costs compared to our old system. It's better than alternatives like Salesforce.
Vice President Business Development at a manufacturing company with 10,001+ employees3.0I use Campfire Interactive for financial and sales management, appreciating its SAP integration. However, it needs improvements in cycle planning and usability. Despite integration benefits and efficiency gains, it remains less efficient compared to Excel for certain tasks.
Sales Analyst at a manufacturing company with 1,001-5,000 employees4.0I started using Campfire Interactive in 2011 for sales forecasting, expanding globally in 2015. Its visibility into global opportunities improved our management, though module interactions could be smoother. Compared to alternatives, it's easy to use and effective globally.