Campfire Interactive provides a good, quick, web-based visualization of all the programs, projects, OEMs, and tiers that I am managing. It is a quick view of my sales for the month, year, and the whole program as well. It is easy to manage and edit my opportunities in Campfire Interactive. If there are any changes, whether that is removing or adding parts, adding volume, updating take rates, adding new opportunities, or new parts, the best feature I like is the mass updates capability. I can download all my projects or one project to an Excel file, make my updates on that Excel file within one tab, and then re-upload it in a matter of minutes. That is the number one feature I feel is going to be the easiest to use and update without taking a lot of time. Another feature is creating the opportunity itself, which is extremely easy and extremely quick. Once I have one opportunity in there, it is even quicker to make a copy of that opportunity to add another one if necessary. For example, if I have 10 parts under a program, each one of those parts will be an opportunity. When I create the first opportunity in that program for one part, creating the second, third, fourth, all the way to the tenth is made extremely convenient and extremely quick by the copy feature. The efficiency and quickness of it is valuable for me so I can get it done and move on to new things. Campfire Interactive is going to be a huge success for Gentherm. Once my sales team gets using it, they are going to flow very quickly with it. Creating the opportunity is very easy and can be done in a matter of minutes. Copying opportunities and creating another one from the initial one is just as quick. The mass updates, the download of the Excel file of all my programs and projects, and the mass updates I can make within that Excel file and then upload it right back into Campfire Interactive is going to save me personally a ton of time. The web-based system is quick. Once I log on and click a specific project, it takes me immediately there. There is no hourglass thinking and then loading. It is immediate. Once I click, I am there. I can start with my updates, save it, and then move on to the next without having to wait a long period of time. I can now get that done quicker and move on to other good things. The system is very easy to understand and not complicated. It is very user-friendly. I do not have to go to a ton of different screens to get what I need done from a sales standpoint, which I am really looking forward to moving forward. Campfire Interactive gives me a good glimpse on my KPIs and revenues, not only for one part, but for the whole program. I can do it for all my programs for each one of my customers and see a nice visualization of everything from my average volume, my average revenue, sales, gross margin, the number of parts, and my EOP and SOP dates. If an OEM extends an end of production date, I can easily go in there, make a couple of clicks, get that updated, and then understand what my revenue is going to be with that update. The same applies with the volume; it is all live. As I update my take rates, I immediately see what that impact is going to be on my volume. If I have a specific volume I am trying to achieve, I can adjust my take rates accordingly and see the updates live in real-time, which is fantastic for me. I do not have to do any calculations with a calculator or anything else. I can see it all live in Campfire Interactive, which is very helpful, especially being in sales and always being very busy. I can do all that real quick, save it, and move on to the next. Time-saving is probably my number one feature I love with Campfire Interactive. Campfire Interactive impacted my organization. First is having web-based functionality. Web-based is quicker, more efficient, and user-friendly. It makes a salesperson's life a lot easier because I can make the updates and they happen instantly, and then I can move on to the next. From a company standpoint and an organization standpoint, from an accounting, sales, and finance perspective, the downloads of the mass data so I can share with executive management is very quick and easy. The visualization is visually appealing so I am not looking through a bunch of Excel tabs with a lot of data. It is clear. I can see the numbers specifically on an Excel sheet, on a bar graph, or a pie chart, and they make it very appealing for the eyes and user-friendly. Once my team takes off with Campfire Interactive at Gentherm after using it, I think it is just going to flow nicely with the information that has to go to our executive management. The people who have already worked on this for a long time with the Campfire Interactive team have been fantastic assisting every step of the way, and I have only heard positive feedback on how Campfire Interactive will change how I share data and information to management and executive management.
