Campfire Interactive Reviews

Name: Campfire Interactive
Brand: Campfire Interactive
Rating: 3.7 (5 reviews)

3.7 out of 5

5 reviews
80% willing to recommend

What is Campfire Interactive?

Campfire Interactive provides strategic planning and product profitability management, offering businesses comprehensive foresight into financial trajectories and market demands.

Get the Campfire Interactive Buyer's Guide and find out what your peers are saying about Campfire Interactive, Salesforce Sales Cloud and more!

Campfire Interactive is the #9 ranked solution in top Opportunity Management solutions and #24 ranked solution in top Project Management Software. PeerSpot users give Campfire Interactive an average rating of 7.4 out of 10. Campfire Interactive is most commonly compared to Salesforce Sales Cloud: Campfire Interactive vs Salesforce Sales Cloud. Campfire Interactive is popular among the large enterprise segment, accounting for 50% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 26% of all views.

Helped 856,873 peers since 2012

Featured Campfire Interactive reviews

Bianca Gaida

Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees

We implemented the software shortly before COVID happened. Before that, everything we did was Excel-based or used another system. Notably during a global event like COVID, our previous methods would have taken weeks for forecasting. Let's assume across the globe we saw a 20% decline in vehicle volume. People would have had to go in and make the modifications, and then we would have had to globally consolidate all this information again. It would have taken weeks to make an adjustment to project the new forecast based on what was happening with COVID. With the new system, using the latest IHS information, projections became instantaneous. We were able to project what was going on in the market and see the decline in volume globally, and within hours. We are Chinese-owned, and there are a lot of investment opportunities in our company. We constantly get asked questions about the forecast, target, bookings, and so on and so forth. We have about 150 users in the system around the globe, and because everybody is using the system globally, it is much easier to consolidate that data. Previously, it was sometimes on people's personal computers, and we would have had to ask everybody individually. Because of the standardization and the global nature of the product, we are now able to get to global information based on the executive questions in a few days, and sometimes in hours. That is a big benefit. For example, we can see what's going on in Japan, so they maintain the opportunities. We give the guidelines globally for how they have to maintain the opportunities and when they have to maintain them. I can now go into the system and see that people do their work, that they go in, that they really change, and pull that information out at any time. We now have a lot more standardization which is beneficial. We do see the same information globally. It is not the tool itself that ensures accuracy, but rather the data we input into the system. The combination Campfire uses for the automotive sector, particularly the IHS forecast, offers unique predictive capabilities. Few companies provide this. This is why we do not use our ERP system, SAP, for forecasting. Their reliance on EDI limits forecasts to six to twelve months, whereas Campfire provides longer forecast periods.

Read full review

Cole Allen

Global Director, Business Development & Marketing at Chassix Inc.

The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast. It's able to dynamically update the volumes in the forecast every month as we load in the latest IHS data. Real-time reporting is pretty important to our company on the material index side, although it is complicated to use. We're not able to load things ourselves; we need to pull in someone from Campfire Interactive, and they need to do development in certain cases to get the correct data in. When it's in there and it's working, it is important. The forecasting module in Campfire Interactive is the best use case. When there aren't issues, it works efficiently.

Read full review

Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution. In general, I would highly recommend their solution. The overall forecast accuracy is dependent upon the accuracy of the inputs into their system. They're not forecasting experts, they're just a software tool. In terms of the mathematics or the algorithms that are used within the Campfire Interactive tool, the tool works very well.

Read full review

PeerResearch reports based on Campfire Interactive reviews

Type	Title	Date
Category	Opportunity Management	Jun 15, 2025	Download
Product	Reviews, tips, and advice from real users	Jun 15, 2025	Download
Comparison	Campfire Interactive vs Salesforce Sales Cloud	Jun 15, 2025	Download
Comparison	Campfire Interactive vs Pipedrive	Jun 15, 2025	Download
Comparison	Campfire Interactive vs monday.com	Jun 15, 2025	Download

Title	Rating	Mindshare	Recommending
Salesforce Sales Cloud	4.2	13.4%	94%	115 interviews Add to research

Valuable Features

Campfire Interactive offers flexibility with quick adjustments, enhancing customer relations. Users value its robust global opportunity visibility, daily reporting capabilities, and effective sales forecasting module connected to IHS. The dashboard features simplify data visualization through graphs and charts. The opportunity management aspect increases business efficiency through weekly prioritization. Although some features require development support, its real-time reporting and forecast accuracy enhance organizational performance, leading many companies to adopt its various features successfully.

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."
"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."
"Campfire Interactive is much better in terms of the dashboard and reporting."

Room for Improvement

Campfire Interactive faces challenges in KPI measurement, module integration, and technical service. Users experience difficulties with data projections, role-based access, and opportunity entry, impacting efficiency. Communication gaps and data inaccuracies, often leading to downtime, are frequent concerns. Dynamic pricing remains problematic due to complexities in translating information. Despite some benefits like forecast accuracy, improvements in training, reporting, and support responsiveness are needed, alongside enhanced resource availability in different regions.

"We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating."
"I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that."
"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."

Pricing

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."
"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."
"Compared to everything else I have seen, it is very fair."

Popular Use Cases

Campfire Interactive is primarily utilized for global sales forecasting and opportunity management, particularly in the automotive sector. Focusing on sales forecasts, companies implement its Opportunity Management and Sales Forecasting module. Usage extends across regions including North America, Europe, and China. The application is vital for tracking sales activities, whereas project management tasks like product development, tooling, and production are handled elsewhere. Additional usage includes the OMSF module and CPQ for new business quoting.

Service and Support

Customer service at Campfire Interactive is generally good, yet staff shortages can lead to delays during high-demand periods. Extra support is occasionally offered without additional cost. Complex issues may take longer to resolve despite responsive communication. Technical knowledge is rated highly, but transitions in customer success representatives can be poorly handled. Users report being affected by workload constraints, impacting progress. Ratings vary from ten for excellence in service to five for communication effectiveness.

Deployment

Campfire Interactive's initial setup faced challenges, with complexity and stability issues initially hampering use. Improvements were noted within months, and by the second year, budget processes stabilized. Some teams streamlined usage by assigning specific roles due to data integrity concerns. Progress was steady with monthly updates and minimal maintenance. Despite initial difficulties, support was commendable during implementation. Cultural acceptance and system understanding varied, influencing the deployment experience and adjustments in user access later on.

Scalability

Campfire Interactive's scalability is impressive, with users noting efficient handling of increased data and complexity. Even as operations grew significantly over the years, concerns about scalability remained minimal. Users appreciate the additional modules, although financial constraints affect purchasing decisions. Describing Campfire Interactive as highly scalable, users foresee no issues in expanding usage if merged with other organizations. Ten seats are currently utilized, with potential for expansion.

Stability

Campfire Interactive is generally stable with minimal issues reported by users. While it is rated highly by some, there have been capacity and memory concerns, as well as global support challenges. Instances include server downtime affecting planned activities and unexplained data alterations. Effective communication and problem resolution are necessary between Campfire Interactive and IT teams to maintain stability. Some users have experienced serious disruptions when encountering problems, underscoring the importance of support for different regions.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Campfire Interactive Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews

Computer Software Company

26%

Manufacturing Company

20%

Insurance Company

13%

University

11%

Wholesaler/Distributor

10%

Legal Firm

Construction Company

Financial Services Firm

Healthcare Company

Real Estate/Law Firm

Recreational Facilities/Services Company

Outsourcing Company

Compare Campfire Interactive with alternative products

Learn more about Campfire Interactive

Campfire Interactive delivers data-driven insights, helping organizations align their product portfolios with market trends. By enabling scenario planning and strategic forecasting, companies can make informed decisions to maximize their product profitability. Its integration capabilities with existing enterprise systems facilitate streamlined operations, ensuring teams have access to real-time data for quick, adaptable responses to changing market landscapes.

What are the key features of Campfire Interactive?

Strategic Planning: Facilitates long-term planning and forecasting with precision.
Scenario Analysis: Offers detailed what-if analysis to align with market dynamics.
Profitability Management: Tracks and optimizes the profitability of product portfolios.

What benefits or ROI can be expected with Campfire Interactive?

Optimize Product Profitability: Enhance profit margins by aligning product strategies with market demand.
Data-Driven Decisions: Leverage analytics for informed strategic choices.
Efficient Resource Allocation: Streamline processes and allocate resources strategically.

Campfire Interactive is used extensively in industries reliant on meticulous product planning and forecasting. Automotive and aerospace sectors benefit from its ability to integrate complex data streams, improving coordination and maximizing profit potential through enhanced market understanding.