Bigin by Zoho CRM vs LeadSquared comparison

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Bigin by Zoho CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Bigin by Zoho CRM and LeadSquared based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Bigin by Zoho CRM vs. LeadSquared Report (Updated: August 2026).

Bigin by Zoho CRM vs. LeadSquared

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Bigin by Zoho CRM

Ranking in CRM

27th

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Marketing Automation (4th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.6%, down from 1.0% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
LeadSquared	0.9%
Bigin by Zoho CRM	0.6%
Other	98.5%

CRM

Featured Reviews

Vivek_Kumar@

Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner

Has supported lead and deal tracking for small businesses but lacks deeper customization options

The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.

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Soumi Ganguly

Senior Project Manager at Epicor Software

Automation has strengthened lead hygiene and reporting and drives faster sales conversions

One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."

"We can add users and products to the workflows."

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."

"I rate Bigin by Zoho CRM nine out of ten."

"The ROI was multiple-fold, as I leveled up with my initial LeadSquared investment within months thanks to new nurture and lead automation campaigns driving conversions, and I previously required three team members for tasks but streamlined that to one individual, yielding significant ROI as my retention and cancellation rates improved from 12% to 27%."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"LeadSquared as software is very good; it helps the sales organization to perform better because it helps in managing leads in a much better way."

"LeadSquared has positively impacted my organization by allowing us to manage a lot of leads we previously could not handle effectively."

"LeadSquared is an easy tool to adopt and get going with, as it is plug and play."

"I am not recalling all the features right now, but I can definitely say that LeadSquared is best for managing contacts and managing leads."

"In my experience, the best features LeadSquared offers are providing transparency and more detail of the customers."

"Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales."

More LeadSquared pros

Cons

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."

"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"Zoho CRM needs to incorporate HRM."

"LeadSquared can be improved in terms of UI and UX."

"The solution's report section is not very capable and could be improved."

"I have not seen any return on investment."

"However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved."

"LeadSquared can improve by enhancing its dashboards to be more creative, as the current look is very simple and not visually appealing."

"LeadSquared can be improved on various parameters."

"The notifications and workflow management can be improved in LeadSquared."

"Overall, LeadSquared is a solid platform, but there are things that could improve."

More LeadSquared cons

Pricing and Cost Advice

Information not available

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

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Top Industries

By visitors reading reviews

Construction Company

29%

Comms Service Provider

13%

Outsourcing Company

Computer Software Company

University

26%

Outsourcing Company

12%

Construction Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	21

Questions from the Community

What needs improvement with Bigin by Zoho CRM?

With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...

What is your primary use case for Bigin by Zoho CRM?

In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...

What advice do you have for others considering Bigin by Zoho CRM?

We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...

What is your experience regarding pricing and costs for LeadSquared?

Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...

What needs improvement with LeadSquared?

Everything is good and perfect with LeadSquared.

What is your primary use case for LeadSquared?

I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...

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Product Reports

CRM

Download Bigin by Zoho CRM product report

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Overview

Bigin by Zoho CRM is a streamlined CRM platform designed to meet the needs of small businesses, offering essential CRM functionalities with ease of use, enabling businesses to efficiently manage customer interactions and sales processes.

It operates as a lightweight CRM focusing on pipeline visibility and data-driven decision-making. Users can track deals, schedule follow-ups, and collaborate across teams, providing a simple yet effective way to enhance customer relationships. Bigin is acclaimed for its balance between robust features and simplicity. While it proves invaluable for small business operations, users indicate that enhancements in customization and scalability could elevate its utility further.

What are the standout features of Bigin by Zoho CRM?

Pipeline Management: Visualize and manage sales pipelines effectively.
Email Integration: Seamlessly integrate and manage email accounts.
Workflow Automation: Automate repetitive tasks to increase efficiency.
Mobile Access: Cloud-based accessibility from mobile devices.
Customizable Fields: Tailor fields to match business requirements.

What benefits or ROI should users expect?

Increased Efficiency: Streamlines sales processes, saving time.
Improved Collaboration: Facilitates better team communication.
Enhanced Decision-Making: Provides insights for informed choices.
Cost-Effectiveness: Affordable for small businesses.

Bigin by Zoho CRM is often used in small and medium enterprises needing straightforward CRM solutions without the complexities of larger systems. Industries such as retail, service-based businesses, and startups find its features particularly useful, helping teams focus on customer engagement and sales growth.

Zoho

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

Sample Customers

Information Not Available

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Bigin by Zoho CRM vs. LeadSquared