LeadSquared vs Zoho CRM comparison

LeadSquared and Zoho are both solutions in the CRM category. LeadSquared is ranked #36 with an average rating of 7.5, while Zoho is ranked #4 with an average rating of 8.3. LeadSquared holds a 0.5% mindshare in CRM, compared to Zoho’s 1.8% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 90% of Zoho users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

572 Views
486 Comparison Views

80% willing to recommend

Zoho CRM

Read 58 Zoho CRM reviews

1,920 Views
1,766 Comparison Views

90% willing to recommend

LeadSquared

Zoho CRM

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Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and LeadSquared are two products in the customer relationship management category. LeadSquared has the upper hand in feature capabilities, offering a comprehensive toolset despite Zoho's competitive pricing and support.

Features: Zoho CRM offers advanced automation, extensive customization, and integrated social capabilities, standing out with its breadth of integrations. LeadSquared provides strong lead scoring, marketing automation, and seamless workflow automation with robust marketing tools.

Room for Improvement: Zoho CRM could improve in its user interface, providing more intuitive designs and refining its reporting tools. Additionally, while its integration capabilities are broad, deeper integrations with third-party apps would provide more value. LeadSquared could enhance its mobile app features, offer more detailed analytics and reporting, and improve its user interface for better navigation and usability.

Ease of Deployment and Customer Service: Zoho CRM provides straightforward cloud-based deployment and responsive customer support. LeadSquared offers a simple deployment process yet its customer service is occasionally seen as less accessible than Zoho’s despite being commendable.

Pricing and ROI: Zoho CRM is highlighted for its competitive pricing and attractive ROI, enabling scalability with low setup costs. LeadSquared, despite its higher price point, justifies the investment with superior features that deliver substantial returns.

To learn more, read our detailed LeadSquared vs. Zoho CRM Report (Updated: September 2025).

Buyer's Guide

LeadSquared vs. Zoho CRM

September 2025

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Helped 869,832 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

36th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (10th)

Zoho CRM

Ranking in CRM

4th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Opportunity Management (3rd), Sales Force Automation (3rd)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of LeadSquared is 0.5%, down from 1.0% compared to the previous year. The mindshare of Zoho CRM is 1.8%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Zoho CRM	1.8%
LeadSquared	0.5%
Other	97.7%

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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NaveenKumar S

Software Engineer at Maximus

Zoho CRM improves lead conversion with AI assistance but could have better technical support

Zoho Zia has helped our lead conversion process by serving as a private AI of Zoho CRM that assists in boosting lead conversation by analyzing customer data, predicting outcomes, and automating workflow follow-ups. Regarding how Zia helps with lead conversion, there's lead scoring and conversion predictions, sentiment analysis, and workflow suggestions. For lead scoring, Zia analyzes past lead conversation patterns and assigns scores to new leads, and high score leads get prioritized for faster follow-up. In terms of conversation predictions, Zia predicts the probability of lead conversion based on demographics and engagements, helping the sales team focus on the most promising leads. Another point is sentiment analysis, where Zia scans customer emails, chats, and notes to detect tones such as positive, negative, or neutral, guiding us on how to approach the leads better. For workflow suggestions, it recommends automated workflows such as sending emails and assigning tasks to agents, improving our engagements. Additionally, the conversational AI feature through Zia chatbot can interact with leads via website chat or capture details and push them into Zoho CRM automatically. The analytics and reporting features in Zoho CRM helped me understand sales patterns and customer behavior through standard reports that include pre-built reports for leads, deals, sales activities, and campaigns. We can customize reports as well, creating reports based on any module fields, and we can integrate with Zoho Analytics for direct capture of reports from our modules. We can merge leads reports to contact reports using SQL, allowing for effective sales funnel tracking to identify drop-offs and optimize conversation strategies. Auto-generated reports are also available for daily scheduling, ensuring that admin receives daily basis reports through automation. With advanced BI features such as drag-and-drop dashboards and predictive analysis using pivot tables, we can create insightful dashboards while pulling CRM and external data from sources such as Google Ads and Facebook Ads for unified analytics. The automation capabilities in Zoho CRM have helped streamline our organization's sales and marketing tasks by handling repetitive tasks such as sending follow-up emails, assigning leads, and updating fields. For example, if a lead score is greater than 80, it automatically assigns that record to the senior sales representative. There are also blueprint options to define the step-by-step sales process, ensuring every sales representative follows the same process. Automation includes assignment rules, lead scoring, priority load options, sales signals, macros, and territory management, which automatically routes leads based on geography, revenue, and industries. Additionally, deal stage automations trigger actions when a deal moves stages, such as sending a contract when it moves to negotiation. For marketing, there are tools for email campaign automation, behavior-based triggers, campaign to lead sync, and social media automations. The overall benefits I have seen from using Zoho CRM include centralized customer data, where all customer interactions are visible in one place, providing a 360-degree view. Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks. This leads to better marketing ROI, as we can track campaigns, ad spend, and lead sources, connecting marketing efforts to revenue. Enhanced collaboration through shared notes, tasks, and role-based access enables teamwork within our internal users and sales teams, contributing to customer satisfaction. Moreover, Zoho CRM is scalable and customizable, adapting to startups, SMBs, and enterprises with its flexible modules and fields. Lastly, it is cost-efficient compared to Salesforce and HubSpot while including a wide range of features.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is the customization."

"The solution is always stable."

"What I like best about Zoho CRM is the web form feature. I find Zoho CRM forms excellent."

"For the most part, the solution is stable."

"There are many features that capture customer data."

"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."

"The product is customizable."

"I am impressed with the product's information on customers."

"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."

More Zoho CRM pros

Cons

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The solution can get quite expensive, especially as you add more users."

"This solution needs a more user-friendly interface."

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"It does require some technical background before starting to do anything with Zoho CRM."

"It is hard to modify information around a customer. You need to pay for the features and the tool needs to improve it."

"The customization options for roles in Zoho CRM are currently limited."

"Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform."

"The integration should be more user-friendly."

"The main area for improvement is how the solution handles leads. Leads are separated and always tied to a contact, which makes it difficult to maintain leads within a company. This could be handled better."

More Zoho CRM cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"There is an annual license."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

"The solution has standard pricing plans."

"This solution is less expensive than Salesforce."

"Its price is lower than the other software."

"It is around $1000 a month."

"Zoho CRM is available at a fairly average price"

"Zoho CRM has a subscription-based license, which is not too expensive."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

10%

Computer Software Company

Comms Service Provider

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	44
Midsize Enterprise	6
Large Enterprise	10

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.

See all answers

What needs improvement with Zoho CRM?

The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics. Zoho CRM's support can improve significantly, although it's designed to require mi...

See all answers

Comparisons

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Microsoft Dynamics CRM vs Zoho CRM

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Pipedrive vs Zoho CRM

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Product Reports

Buyer's Guide

CRM

September 2025

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Buyer's Guide

Zoho CRM

September 2025

Download Zoho CRM product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

LeadSquared vs. Zoho CRM

September 2025

Free Report: LeadSquared vs. Zoho CRM

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