LeadSquared vs Zoho CRM comparison

LeadSquared and Zoho are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while Zoho is ranked #5 with an average rating of 8.0. LeadSquared holds a 0.8% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

425 Views
238 Comparison Views

80% willing to recommend

Zoho CRM

Read 53 Zoho CRM reviews

1,877 Views
883 Comparison Views

88% willing to recommend

LeadSquared

Zoho CRM

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Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and LeadSquared are two products in the customer relationship management category. LeadSquared has the upper hand in feature capabilities, offering a comprehensive toolset despite Zoho's competitive pricing and support.

Features: Zoho CRM offers advanced automation, extensive customization, and integrated social capabilities, standing out with its breadth of integrations. LeadSquared provides strong lead scoring, marketing automation, and seamless workflow automation with robust marketing tools.

Room for Improvement: Zoho CRM could improve in its user interface, providing more intuitive designs and refining its reporting tools. Additionally, while its integration capabilities are broad, deeper integrations with third-party apps would provide more value. LeadSquared could enhance its mobile app features, offer more detailed analytics and reporting, and improve its user interface for better navigation and usability.

Ease of Deployment and Customer Service: Zoho CRM provides straightforward cloud-based deployment and responsive customer support. LeadSquared offers a simple deployment process yet its customer service is occasionally seen as less accessible than Zoho’s despite being commendable.

Pricing and ROI: Zoho CRM is highlighted for its competitive pricing and attractive ROI, enabling scalability with low setup costs. LeadSquared, despite its higher price point, justifies the investment with superior features that deliver substantial returns.

To learn more, read our detailed LeadSquared vs. Zoho CRM Report (Updated: June 2025).

Buyer's Guide

LeadSquared vs. Zoho CRM

June 2025

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Helped 859,687 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

31st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Zoho CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Opportunity Management (5th), Sales Force Automation (4th)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.1% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"I like Zoho CRM's automatic lead assignment and automated workflows."

"Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me."

"Zoho CRM is very simple and easy to use."

"One of the most important features is that it's a cloud base and, it's also quite cheaper when compared to other solutions. Zoho CRM is customizable as per your requirement and, the Zoho team is able to help you to customize the CRM based on your requirements, and you can integrate to any third-party solution."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."

"The platform has a valuable lead qualification feature."

"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."

More Zoho CRM pros

Cons

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"It is hard to modify information around a customer. You need to pay for the features and the tool needs to improve it."

"The MCR capabilities have some limitations."

"The customization options for roles in Zoho CRM are currently limited."

"We'd like the solution to be less expensive."

"Zoho could be more user friendly by improving the UI of the interface."

"There should be easy access to feature recommendations in the solution"

"The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes.""

"Pricing for Zoho CRM could be improved because it is expensive. My company also needs some analytics, so it would be good if Zoho CRM had built-in analytics."

More Zoho CRM cons

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"There is an annual license."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."

"Zoho CRM has a subscription-based license, which is not too expensive."

"We have an annual license fee that costs $12,000."

"We pay for an annual license to use this solution."

"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Media Company

10%

Comms Service Provider

Financial Services Firm

Educational Organization

49%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

No data available

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Product Reports

Buyer's Guide

CRM

June 2025

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Buyer's Guide

Zoho CRM

June 2025

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Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

LeadSquared vs. Zoho CRM

June 2025

Free Report: LeadSquared vs. Zoho CRM

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