LeadSquared vs Zendesk comparison

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LeadSquared

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Zendesk are competing products in the CRM solutions category. LeadSquared seems to have the upper hand in pricing and support, while Zendesk offers a more extensive feature set.

Features: LeadSquared offers robust lead management, integrated marketing automation, and user-friendly interfaces. Zendesk provides seamless ticketing software, powerful integrations like JIRA and Salesforce, and an extensive knowledge base with customizable themes.

Room for Improvement: LeadSquared could enhance its reporting capabilities, expand integrations, and improve its mobile interface. Zendesk could refine its onboarding process, simplify pricing, and streamline customization options to make them more user-friendly.

Ease of Deployment and Customer Service: LeadSquared is recognized for its straightforward deployment and responsive customer service. Zendesk also offers a smooth deployment but can be complex due to its wide feature set, though it supports larger-scale implementations effectively.

Pricing and ROI: LeadSquared offers competitive pricing with flexible plans and low setup costs, making it cost-effective for businesses focusing on lead conversion. Zendesk typically has higher setup costs, which are offset by its vast array of features and high-level service, appealing to companies valuing feature richness and integration capabilities.

To learn more, read our detailed LeadSquared vs. Zendesk Report (Updated: September 2025).

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LeadSquared vs. Zendesk

September 2025

Helped 866,778 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

35th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (10th)

Zendesk

Ranking in CRM

17th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th), Help Desk Software (8th), IT Service Management (ITSM) (8th), Sales Force Automation (9th), Reporting (15th), Knowledge Management Software (5th), Community Platforms (2nd)

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of LeadSquared is 0.5%, down from 1.0% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Zendesk	1.2%
LeadSquared	0.5%
Other	98.3%

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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JohanSkibdahl

CEO at Etcetera Networks

Automating customer support with advanced AI capabilities and seamless communication

Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is simple and straightforward."

"We rarely had issues with Zendesk."

"It is a scalable solution."

"The benefits I have seen from using Zendesk include faster response times; as a CSM, faster response is the goal, which solves the customer's challenge in a timely manner, and Zendesk offers that capability, which is beneficial."

"Zendesk has been invaluable in automating communications such as email and phone calls."

"The most valuable features of Zendesk Support are collaboration, reports, and a self-service portal. The customer and team can see all the information needed from the portal."

"The product offers very good management. It has a great ability to assign tickets based on content."

"One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use."

More Zendesk pros

Cons

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"There could be improvements in integration, which can be achieved with APIs or tools like Zapier."

"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."

"The price of the solution should be reduced."

"As per me, there arent much significant issues or areas for improvement with Zendesk, as my usage of it is limited. I appreciate its ability to organize tickets effectively based on tags, allowing me to easily gather and analyze customer feedback and requests."

"It needs to improve in terms of its flexibility, price, and installation."

"The support team is time-consuming, and they don't find the answer to our problem."

"The solution could integrate better with QR codes from some websites such as Facebook."

"Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple."

More Zendesk cons

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"LeadSquared is not as costly as other CRM solutions."

"From what I hear, Zendesk's pricing is a little expensive."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"The price is very competitive."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

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866,778 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Media Company

12%

Comms Service Provider

10%

Consumer Goods Company

Computer Software Company

22%

Manufacturing Company

Educational Organization

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	20
Large Enterprise	11

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.

What needs improvement with Zendesk Support?

I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI. I know many CRM tools are already on the way to do that.

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Compared 6% of the time

BMC Helix ITSM vs Zendesk

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Freshservice vs Zendesk

Compared 5% of the time

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Product Reports

Download LeadSquared product report

CRM

August 2025

Download Zendesk product report

August 2025

Also Known As

No data available

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber