ActiveCampaign vs Oracle CX Sales comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #28 with an average rating of 9.0, while Oracle is ranked #8 with an average rating of 8.6. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Oracle’s 1.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

1,498 Views
1,498 Comparison Views

100% willing to recommend

Oracle CX Sales

Read 19 Oracle CX Sales reviews

3,669 Views
3,302 Comparison Views

90% willing to recommend

ActiveCampaign

Oracle CX Sales

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

Oracle CX Sales and ActiveCampaign compete in the customer relationship management space, each focusing on different aspects of marketing and sales automation. Oracle CX Sales holds an advantage in scalability and enterprise-level solutions, while ActiveCampaign is preferred for its affordability and automation capabilities tailored for small to mid-sized businesses.

Features: Oracle CX Sales provides advanced data analytics, predictive insights, and seamless integration within Oracle's ecosystem. ActiveCampaign offers intuitive automation workflows, CRM integration, and robust email marketing tools.

Ease of Deployment and Customer Service: Oracle CX Sales may involve a more complex deployment process but offers extensive customer support and integration flexibility. ActiveCampaign ensures a quicker and simpler deployment with accessible support and comprehensive resources.

Pricing and ROI: Oracle CX Sales generally involves higher initial setup costs due to its integration and customization potential, targeting longer-term gains. ActiveCampaign provides a cost-effective solution with lower setup expenses, ideal for startups and SMEs focusing on immediate ROI.

To learn more, read our detailed ActiveCampaign vs. Oracle CX Sales Report (Updated: June 2026).

Buyer's Guide

ActiveCampaign vs. Oracle CX Sales

June 2026

Download the complete report

Helped 902,894 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CX Sales

Ranking in CRM

8th

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Opportunity Management (9th), Sales Force Automation (5th)

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Oracle CX Sales is 1.1%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Oracle CX Sales	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

Suhani Fulara

Talent Acquisition Trainee at a outsourcing company with 501-1,000 employees

Integrated customer data has improved visibility and supports data driven sales decisions

The biggest friction point I have encountered with Oracle CX Sales has been user adoption, as sales teams are accustomed to using separate sheets, emails, or legacy CRMs, making it difficult to run and maintain data consistency. Data migration issues arise when customer data comes from multiple systems, leading to duplicates, incomplete, or inconsistent records that need to be cleaned. Additionally, the integration complexity of connecting with ERP, marketing, and other enterprise applications requires ensuring real-time synchronization, addressing varying business needs, and reaching agreement during workshops can take time. Change management is also challenging, as users often resist change and require additional communication and training to stabilize processes. If I could change one thing about Oracle CX Sales to make my workflow easier, it would be to simplify some of the configuration and customization projects. While Oracle CX Sales is very powerful, certain customizations and integrations can require advanced expertise, increasing implementation times and complexity. I would also simplify the user interface to enhance the experience for occasional users, as new users sometimes need additional training.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The main purpose of Oracle CX Sales is to calculate the ROI, and if you have a clear understanding of what is the best ROI per campaign, you are going to invest in the right place and avoid spending with zero or low ROI."

"Oracle CX Sales significantly impacts the organization by improving approval workflows, reducing manual work, providing visibility of opportunities to management, streamlining sales processes, and enhancing quota forecasting."

"It covers sales very well."

"In my experience, the most valuable feature of Oracle CX Sales varies depending on the vertical of the business you're in. Oracle offers industry-specific products tailored to different sectors. However, the sales cycles and methods remain largely consistent across the board."

"Simplicity is key, and that's improved our organization."

"The lead and opportunity management features are valuable."

"The best practice business processes of PROMATIS helped us to implement an integrated process orientiented system."

"Oracle CX Sales has impacted my organization by improving visibility and better coordination across workflows."

More Oracle CX Sales pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"They should have a mobile app because the sales folks travel a lot. Rather than logging into an application on the desktop, a mobile application update should be easier for them."

"The biggest friction point I have encountered with Oracle CX Sales has been user adoption, as sales teams are accustomed to using separate sheets, emails, or legacy CRMs, making it difficult to run and maintain data consistency."

"It gives multiple entries for the same data because if you enter it once, it has to populate all other fields that are relevant."

"CX Sales' stability isn't the best - it has a tendency to crap out and need refreshing, especially when creating quotes."

"They could provide more integrated AI features as part of the platform rather than as a separate offering."

"We have had some issues with integration between our old database and the Oracle CX Sales Cloud, but it has been working well for the time being."

"Improvements for Oracle CX Sales include enhancing the user interface (UI) to meet modern standards. Many clients prefer a more optimized UI over the classic one. The market is moving towards better UI and UX design coupled with functionalities. Oracle has a tool called VBCS that can help improve the UI. With VBCS, the look and feel of the application can be completely transformed. For example, Oracle CX Sales has been implemented for Ferrari, a top automotive industry player."

"The address fields can be limiting on a global scale, with issues like long addresses and different styles for pin codes."

More Oracle CX Sales cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The solution is reasonably priced compared to other tools."

"Pricing is based on licensing. They offer three different levels: basic, advanced, and enterprise. While I haven't checked the pricing recently, they often provide good discounts on the product."

"It's expensive, but worth the money."

"The price is reasonable."

"The product pricing is reasonable compared to other solutions in the market."

"The product is pricey."

"It's more costly, and I would give it a two on a scale from one to five with one being expensive and five being competitive pricing."

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

902,894 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Construction Company

16%

Manufacturing Company

Outsourcing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	13

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

See all answers

What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What needs improvement with Oracle CX Sales?

See all answers

What is your primary use case for Oracle CX Sales?

My main use case for Oracle CX Sales is that we use it but not on a daily basis. When we do use Oracle CX Sales, it is for the CRM customer engagement application from Oracle that helps organizatio...

See all answers

What advice do you have for others considering Oracle CX Sales?

For someone considering Oracle CX Sales who has a workflow similar to mine, I would advise focusing on strong lead and opportunity management, the Customer 360 view, AI-driven forecasting and insig...

See all answers

Comparisons

Odoo vs ActiveCampaign

Compared 21% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 19% of the time

Data Cloud vs ActiveCampaign

Compared 13% of the time

Levitate vs ActiveCampaign

Compared 11% of the time

Vtiger CRM vs ActiveCampaign

Compared 8% of the time

More ActiveCampaign Competitors

Salesforce Sales Cloud vs Oracle CX Sales

Compared 15% of the time

Microsoft Dynamics CRM vs Oracle CX Sales

Compared 12% of the time

Oracle Fusion Service vs Oracle CX Sales

Compared 8% of the time

Wakeupsales CRM vs Oracle CX Sales

Compared 7% of the time

Comodo CRM vs Oracle CX Sales

Compared 6% of the time

More Oracle CX Sales Competitors

Product Reports

Buyer's Guide

CRM

June 2026

Download ActiveCampaign product report

Buyer's Guide

Oracle CX Sales

June 2026

Download Oracle CX Sales product report

Also Known As

No data available

Oracle Sales Cloud

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Oracle CX Sales offers mobile-enabled lead and opportunity management, integrating seamlessly with sales processes. It provides robust analytics and intuitive access to customer data, ensuring efficiency for sales reps and managers.

Oracle CX Sales is a comprehensive platform designed to streamline sales and customer management processes. With tools for handling leads, opportunities, and data management, it enhances workflow efficiency through customizable and industry-specific features. Integrating across marketing and post-sales phases, Oracle CX Sales ensures seamless data flow, supported by a stable system architecture. Sales teams have intuitive access to projects and reports through an easy-to-use interface, allowing them to manage customer orders, track sales calls, and handle online campaigns efficiently.

What are the key features of Oracle CX Sales?

Lead and Opportunity Management: Streamlines management of leads and opportunities for better sales tracking.
Mobile Functionality: Access vital sales tools anytime, anywhere.
Analytics and Forecasting: Provides insights and predictions to guide sales strategies.
Customer Data Management: Centralizes customer information for easy access and use.
Integration Capabilities: Ensures seamless connectivity with other systems and tools.

What benefits or ROI can users find in reviews?

Workflow Efficiency: Boosts sales productivity by optimizing processes.
Customization Options: Tailors features to meet specific business needs.
Responsive Support: Offers reliable support to address user needs and issues.
Scalability: Grows alongside business expansion without compromising performance.

In industries like retail and manufacturing, Oracle CX Sales is implemented to manage customer relations and streamline complex sales processes. Retailers utilize it for campaign management and ROI calculations, while manufacturers rely on its integration capabilities to unify customer data and sales operations.

Oracle

Sample Customers

Information Not Available

Batesville, PROMATIS software GmbH, Grupo Arcor, Australian Finance Group Ltd., King Lai Hygienic Materials Co. Ltd., Nico International, Bausch & Lomb India Pvt. Ltd., Acorn Paper Products Company, Beijing East United Grid Technology Co. Ltd., Namu Tech Co. Ltd.

Buyer's Guide

ActiveCampaign vs. Oracle CX Sales

June 2026

Free Report: ActiveCampaign vs. Oracle CX Sales

Find out what your peers are saying about ActiveCampaign vs. Oracle CX Sales and other solutions. Updated: June 2026.

DOWNLOAD NOW

902,894 professionals have used our research since 2012.

See our ActiveCampaign vs. Oracle CX Sales report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.