ActiveCampaign vs Odoo comparison

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ActiveCampaign

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Executive SummaryUpdated on Dec 19, 2024

Odoo and ActiveCampaign are competing in the business software market. Data suggests ActiveCampaign has an edge due to robust features, despite Odoo's appealing pricing and support options.

Features: Odoo offers a comprehensive suite of business management tools that integrate CRM, inventory, and HR functionalities. ActiveCampaign specializes in marketing automation and email marketing, providing targeted solutions for customer engagement. ActiveCampaign's specialized features make it advantageous for marketing-focused tasks.

Ease of Deployment and Customer Service: Odoo's deployment model is highly customizable for complex organizational needs, offering a range of configurations. ActiveCampaign provides a cloud-based deployment option, simplifying setup and maintenance, supported by responsive customer service. Odoo supports deep customization, while ActiveCampaign's straightforward deployment and support benefit businesses focused on marketing automation.

Pricing and ROI: Odoo's competitive pricing and modular pay-as-you-go structure offer flexibility and cost control, with promising ROI when fully utilized. ActiveCampaign requires a larger initial investment but delivers significant ROI through advanced automation capabilities. The choice often depends on whether a business prioritizes comprehensive management tools or specialized marketing features, influencing the perceived ROI.

To learn more, read our detailed ActiveCampaign vs. Odoo Report (Updated: June 2025).

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ActiveCampaign vs. Odoo

June 2025

Helped 857,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Odoo

Ranking in CRM

7th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

ERP (9th)

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Odoo is 4.8%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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ThomasPetrou

Consultant at Mazi4u

Integration across functionalities has streamlined business operations and improved cost efficiency

Odoo's documentation needs improvement, as there are areas that are not well-documented. Additionally, some underlying technologies need refactoring to more modern structures. Although it's not immediately necessary since the system works, changes to the architecture would be beneficial. From the transition from version 17 to 18, it appears they are aware and have begun addressing some of these concerns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Odoo operates on a subscription-based model, ensuring access to the most up-to-date version at all times."

"It is a comprehensive tool containing a lot of applications integrated together by nature. It is easy to use and has a nice interface that is easy to learn and teach your employees."

"We like how the solution is integrated."

"It allows us to organize and improve portfolio management."

"Odoo is user-friendly. It's the first solution we tried, so we find it easy to use."

"Odoo is open source, so we can develop it and adjust it to our requirements. It's easy to work with."

"What I find the most valuable about Odoo is its simplicity."

"Being open source, it is more affordable compared to alternatives like Oracle or SAP, and I appreciate how easy it is to customize with the available sources."

More Odoo pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The solution's reporting could be improved."

"Odoo could improve its newsletters and social media campaign features, which currently feel a bit weak."

"Odoo’s asset management, supply chain, and advanced manufacturing should be improved."

"The range of choices and functionalities has space for enhancement."

"I'm uncertain because each year they release a new version with improvements. However, one area that needs significant enhancement is the website, particularly the modern core website. While there's an approach similar to WordPress, it is quite basic at the moment. Besides that, particularly with the POS solutions, we identified potential security issues. This is due to the storage of information on cookies or similar sessions. In cases of Internet-related issues, there's a vulnerability where data might be compromised. The system uses temporary storage until the internet connection is restored, and then it pushes the data to the server or database. This poses a risk, especially in point-of-sale systems, where there could be vulnerabilities for data modification or alteration by unauthorized individuals."

"The customization and technical support are not great."

"Odoo does not provide integration with other third-party apps like Shopify."

"The authorization management needs to be improved."

More Odoo cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Odoo is straightforward in terms of costs. You pay the vendor for both the software and implementation. We selected one of the twelve certified vendors for implementation in our local area, opting for the vendor named Four Zero Five."

"Odoo is cheap compared to competitors."

"The pricing is quite affordable, especially when compared to other products, making it a cost-effective choice."

"There is a need to pay towards the licensing costs attached to the solution. It is not an expensive solution, especially in my country."

"I would rate this product on pricing as a six. If it is a SaaS solution, it is fixed. It is reasonably expensive."

"They offer three packages – free, standard, and custom."

"The price of the solution depends on the use case. However, it can be expensive and we are paying annually."

"The solution's licensing costs are low compared to its competitors."

More Odoo pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

16%

Manufacturing Company

12%

Comms Service Provider

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

What do you like most about Odoo?

The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email ...

What is your experience regarding pricing and costs for Odoo?

The pricing for Odoo is affordable, with the solution being significantly cheaper than its competitors like SAP, Microsoft, and Oracle, while offering a comparable range of services. Thus, in terms...

What needs improvement with Odoo?

Comparisons

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Product Reports

Download ActiveCampaign product report

CRM

June 2025

Download Odoo product report

May 2025

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Odoo is a suite of open source business apps that cover all your company needs: CRM, eCommerce, accounting, inventory, point of sale, project management, etc. Odoo's unique value proposition is to be at the same time very easy to use and fully integrated.