ActiveCampaign vs monday.com comparison

Read 227 monday.com reviews

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98% willing to recommend

ActiveCampaign

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Executive SummaryUpdated on Oct 5, 2025

Monday.com and ActiveCampaign are in the business management and marketing automation sector. Monday.com seems to have the upper hand in user interface and ease of use, while ActiveCampaign leads in automation capabilities.

Features: Monday.com provides dynamic project tracking, customizable dashboards, and varied integrations. It is designed to enhance task management and team collaboration. ActiveCampaign offers advanced marketing automation tools, with a strong focus on CRM, email marketing, and predictive content to improve marketing strategies.

Ease of Deployment and Customer Service: Monday.com is known for its user-friendly setup and efficient support channels, making deployment straightforward. ActiveCampaign has a steeper learning curve due to complex automation features but compensates with in-depth tutorials and reliable customer support.

Pricing and ROI: Monday.com offers flexible pricing plans known for transparency and potential high ROI through improved task management. ActiveCampaign, despite having higher upfront costs, delivers significant ROI with powerful marketing engagement and automation functionalities.

To learn more, read our detailed ActiveCampaign vs. monday.com Report (Updated: September 2025).

ActiveCampaign vs. monday.com

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

monday.com

Ranking in CRM

7th

Average Rating

9.4

Reviews Sentiment

7.4

Number of Reviews

227

Ranking in other categories

Project Portfolio Management (6th), Project Management Software (2nd), Marketing Management (6th), Opportunity Management (5th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of monday.com is 1.9%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
monday.com for Enterprise	1.9%
ActiveCampaign	0.5%
Other	97.6%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Alan Chiou

PM at Galaxy Software Services

User-friendly interface simplifies project management but it requires stable connectivity

We primarily use monday.com for project management within our department, which includes sales, operations, and engineering monday.com makes it very easy to input any information. The style and format are user-friendly, making it practical for our needs despite some network issues. The need for…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"I love the automation and level of customization available for the automation."

"With multiple team members working on multiple fast-moving briefs, tasks, and projects - often remotely and in different timezones - Monday.com has become our reliable source of truth to oversee and manage everything that's going on."

"The way it allows our team to communicate with each other and keep each other up to date on many ongoing assignments at once through comments and the subitems feature is very helpful."

"The templates helped me to kick off process solutions for our team."

"The sub-items have been incredibly helpful."

"Pretty much everything is customizable and easily editable."

"Shareable boards are a great solution for clients who want to track the progress of their work orders without checking in with us directly."

"Alerts come in pretty handy every once in a while just to keep up."

More monday.com pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The biggest thing that I have seen is that the automatic animations are sometimes delayed or slower."

"It would be great to be able to pull an activity report."

"I would like to see is to have a brief explanation of what a certain function does."

"Even when the person leaves the team, he/she can still access all the files he/she created."

"The inbox and notifications section is not great, therefore, we don't use the comments field to communicate with each other."

"There are no missing features that I can think of."

"If I have 20 items that all have a deadline of 3/24, I'd love to be able to update them all at one time rather than individually."

"Sometimes automation is delayed, which can lead to duplicate items being created."

More monday.com cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."

"Fees are paid monthly per user."

"The licensing cost is not that high for monday.com. However, if you need an implementer, the cost is high because there aren't so many monday.com professionals."

"The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."

"There are features that they're putting in the Enterprise plan that you have to pay for the Enterprise plan to use those features. The Enterprise plan is probably double or triple the Pro plan price, or it may be two and a half times. From a business standpoint, I don't like the fact that I have to pay two and a half times more to use a particular feature."

"The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."

"monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."

"I rate the tool's pricing a six out of ten."

More monday.com pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

Government

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	177
Midsize Enterprise	25
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

Do you recommend Monday.com?

Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...

What do you like most about monday.com?

The product's initial setup phase was straightforward.

What needs improvement with monday.com?

If monday.com was cheaper, that would be better because it's quite expensive.

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Comparisons

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Product Reports

CRM

Download ActiveCampaign product report

Download monday.com product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Monday.com enhances project management with automation, customization, and a user-friendly design, featuring Gantt charts, real-time updates, and extensive tool integrations.

Monday.com offers automation, customization, and user-friendly interfaces to improve project management capabilities. Its features, including Gantt charts, real-time updates, and integrations with tools like Slack and Google Suite, help teams streamline workflows. Users benefit from color coding, task assignments, subitems, and dashboards for a comprehensive project overview. Notifications, file-sharing, and forms increase collaboration, while templates simplify processes. However, it requires enhancements in user experience, speed, and mobile features. Challenges include limited boards, excessive notifications, and integration issues with Google Calendar and QuickBooks. Businesses use Monday.com for CRM tasks, sales tracking, marketing, and creative projects across fields like architecture, biotech, and nonprofits.

What are the key features of Monday.com?

Automation: Automate repetitive tasks to focus on more strategic activities.
Customization: Tailor workflows with adaptable templates and settings.
Integrations: Seamlessly connect with popular tools for enhanced functionality.
Gantt Charts: Visualize project timelines and dependencies with ease.
Real-Time Updates: Receive instant updates to stay informed and agile.

What benefits or ROI should users expect?

Enhanced Efficiency: Streamlined workflows lead to better time management.
Improved Collaboration: Active communication and file-sharing reduce email dependencies.
Adaptability: Customization options cater to diverse project needs.
Comprehensive Overview: Dashboards offer clear insights into project progress.
Resource Management: Efficient scheduling and task allocation optimize resources.

In industries like architecture, biotech, and nonprofit, Monday.com facilitates communication, task tracking, and collaboration for remote teams. It is commonly utilized for CRM, sales tracking, marketing, and creative project management, ensuring workflow organization and client management are streamlined.

Sample Customers

Information Not Available

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber

ActiveCampaign vs. monday.com