ActiveCampaign vs monday.com comparison

Read 238 monday.com reviews

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4,740 Comparison Views

98% willing to recommend

ActiveCampaign

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Executive SummaryUpdated on Jun 3, 2026

Monday.com and ActiveCampaign are competing in project management and marketing automation. Monday.com has an advantage in ease of use due to its intuitive design, while ActiveCampaign is superior in automation capabilities, offering robust marketing solutions.

Features: Monday.com features customizable workflows, timeline views, and team collaboration, focusing on project management. ActiveCampaign offers comprehensive email marketing automation, CRM integration, and advanced analytics, emphasizing marketing automation.

Ease of Deployment and Customer Service: Monday.com is designed for straightforward deployment, providing extensive resources and responsive customer support. ActiveCampaign, also relatively simple to deploy, offers in-depth support for its complex automation processes.

Pricing and ROI: Monday.com uses a scalable pricing model, offering good ROI for teams with efficient project management. ActiveCampaign requires higher upfront costs but provides substantial ROI due to its extensive marketing automation and CRM capabilities.

To learn more, read our detailed ActiveCampaign vs. monday.com Report (Updated: August 2026).

ActiveCampaign vs. monday.com

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

monday.com

Ranking in CRM

4th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

238

Ranking in other categories

Project Portfolio Management (2nd), Project Management Software (2nd), Marketing Management (3rd), Opportunity Management (4th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of monday.com is 1.1%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
monday.com	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Shreyans Parekh

Vice President, Finance and Operations at Fruitist

Centralized workflows have boosted cross-team collaboration and made complex projects manageable

monday.com can continue to improve their AI capabilities. When comparing monday.com to several alternatives when I was evaluating a project and project management, product road mapping, and workflow management platform for us, I looked at competitors such as Asana, ClickUp, SmartSheet, Airtable, and Notion. In my opinion, competitors such as Airtable and SmartSheet, especially followed by Asana and ClickUp, have worked on their AI and generative AI roadmap to combine database functionality with a very user-friendly interface for knowledge management and project tracking, essentially combining both worlds. Their AI is more sophisticated than what monday.com has released thus far. They provide a cleaner task-focused workflow management platform and I think that monday.com can still improve on this core piece of their technology. I think monday.com could also seek to be more process-oriented and intuitive. Other alternatives such as Asana and SmartSheet offer that approach. There is a steeper learning curve to learn monday.com in my opinion compared to Airtable, Asana, and others because I have also used those tools and platforms at other organizations. There is a bit of a learning curve with new users on monday.com because it is not as streamlined as I have experienced with competitors such as SmartSheet or Airtable. The capability sets are great, however, you may need to be hand-held via a monday.com rep when you get started within your organization or view the library of tutorials that monday.com has available. You can also view them on YouTube and that will help you get started on monday.com.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"There is no way I was able to pull off our back to school fest with over 500+ people if it had not been for being able to create a list of tasks and go through one by one and keep track of progress on each task in relation to that event."

"The solution has helped us keep track of our work, by helping us keep organized in an environment that is friendly and easy to navigate."

"I have found the automation very useful for reminders."

"I like planning out steps within an item with dates."

"I have certainly after using monday.com for about two years now, seen tremendous return on investment and time to value with the platform."

"It is also easy for us to share a viewer account with our exco and they can see where we are with our work."

"We would have not been able to manage our pandemic response as seamlessly without Monday."

"It has become a massive asset to our day-to-day production, and we plan to run full speed with Monday.com as our primary project management tool."

More monday.com pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"I do find the emails too frequent and notifications or inbox for things that aren't tagged for me inconvenient and occasionally confusing."

"The solution could use a more streamlined Google Calendar integration."

"The tool is beneficial for some businesses yet prohibitively expensive for others."

"While I love Monday, getting others in the company to adopt it can be a real challenge."

"There are infrequent periods of downtime which can have an impact on our usage."

"It would be nice to have a general section at the top of each group."

"Sometimes automation is delayed, which can lead to duplicate items being created."

"The dependencies and Gantt chart could be better."

More monday.com cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"monday.com is pretty affordable. It's cheaper than Asana. There are four tiers, including a free version. The free version is fine if you don't have any complex projects. One of the most advanced plans is around $16 per month per user."

"It's definitely affordable. I don't think it is necessarily the cheapest, but it's definitely not the most expensive. The price is well worth the value that we get out of it."

"The licensing cost is not that high for monday.com. However, if you need an implementer, the cost is high because there aren't so many monday.com professionals."

"The enterprise plan looks expensive because we don't understand the value as monday.com users. The pro level and other packages seem reasonable."

"We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."

"The pricing is totally fair. I don't have any issues with it."

"monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."

"It's quite expensive when it goes to the enterprise license. Other tools like Jira cost 5 a month, and then their enterprise license is 38 a month, which is quite expensive for what we can do. It's £500 for a tool on a large enterprise. I'd have hoped that enterprise costs go down, not up. The pro license is £14, and then everything else is much more expensive, which is another barrier for us to adopt because other comparable tools are much more affordable when you have such a high multiplier as well."

More monday.com pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Construction Company

12%

Outsourcing Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	182
Midsize Enterprise	28
Large Enterprise	32

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

Do you recommend Monday.com?

Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...

What needs improvement with monday.com?

I think monday.com can be improved by having more integration to other applications. Integration is needed because some of our clients want to have a native integration in their monday.com and exis...

What is your primary use case for monday.com?

My main use case for monday.com is CRM and people management. Most of what we use is as a CRM. One specific example of how I use monday.com for CRM and people management is that one of our clients ...

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Product Reports

CRM

Download ActiveCampaign product report

Download monday.com product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Monday.com enhances project management with automation, customization, and a user-friendly design, featuring Gantt charts, real-time updates, and extensive tool integrations.

Monday.com offers automation, customization, and user-friendly interfaces to improve project management capabilities. Its features, including Gantt charts, real-time updates, and integrations with tools like Slack and Google Suite, help teams streamline workflows. Users benefit from color coding, task assignments, subitems, and dashboards for a comprehensive project overview. Notifications, file-sharing, and forms increase collaboration, while templates simplify processes. However, it requires enhancements in user experience, speed, and mobile features. Challenges include limited boards, excessive notifications, and integration issues with Google Calendar and QuickBooks. Businesses use Monday.com for CRM tasks, sales tracking, marketing, and creative projects across fields like architecture, biotech, and nonprofits.

What are the key features of Monday.com?

Automation: Automate repetitive tasks to focus on more strategic activities.
Customization: Tailor workflows with adaptable templates and settings.
Integrations: Seamlessly connect with popular tools for enhanced functionality.
Gantt Charts: Visualize project timelines and dependencies with ease.
Real-Time Updates: Receive instant updates to stay informed and agile.

What benefits or ROI should users expect?

Enhanced Efficiency: Streamlined workflows lead to better time management.
Improved Collaboration: Active communication and file-sharing reduce email dependencies.
Adaptability: Customization options cater to diverse project needs.
Comprehensive Overview: Dashboards offer clear insights into project progress.
Resource Management: Efficient scheduling and task allocation optimize resources.

In industries like architecture, biotech, and nonprofit, Monday.com facilitates communication, task tracking, and collaboration for remote teams. It is commonly utilized for CRM, sales tracking, marketing, and creative project management, ensuring workflow organization and client management are streamlined.

Sample Customers

Information Not Available

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber

ActiveCampaign vs. monday.com