Oracle ATG vs Oracle Commerce Cloud comparison

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

1. The Dynamo application framework (DAF)
2. The personalization module (DPS)
3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

• Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

• Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

• Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

• Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

• It has both B2B and B2C offerings.
• It enables merchants to manage and sell complex products.
• It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
• The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
• Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
• With the solution’s data anywhere architecture, you can easily manage integrations.
• Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
• It is simple and easy to use with a clean interface.
• Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
• Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle Commerce Cloud is a unified SaaS solution that helps commerce professionals to innovate quickly, with the ability to deliver connected, personalized experiences and drive customer engagement, sales, and loyalty across channels. Oracle Commerce Cloud includes a rich set of out-of-the-box applications encompassing administration, customer support, and web storefront capabilities. Backed by a set of RESTful APIs, each of the applications allows the integration of Commerce Cloud features into other applications and channels.

Oracle Commerce Cloud Features

Oracle Commerce Cloud has many valuable key features. Some of the most useful ones include:

• Product browsing and discovery
• Advanced product search including guided search
• Promotions and discounts
• Personalized content and offers
• Personalized product recommendations based on advanced AI technologies
• Multiple payment methods including loyalty points and split payments
• Multiple ship-to destinations including buy online and pick up in store
• Sharable wish lists
• User profile management
• Business account management (B2B)
• Account-specific catalogs and pricing (B2B)
• Order approval and spending limits (B2B)
• Scheduled recurring orders (B2B)
• Support for 40+ languages and 60+ currencies

Oracle Commerce Cloud Benefits

There are several benefits to implementing Oracle Commerce Cloud. Some of the biggest advantages the solution offers include:

• Customizable and extensible: Using Oracle Commerce Cloud, storefront designers are able to create page layouts, branding, and content via the drag-and-drop Design Studio in the Oracle Commerce Cloud administration tool to define the shopper experience.

• Custom widgets: The solution offers custom widgets which enable you to extend your shopper experience to include features such as advanced product configuration, and advanced visualization techniques like new payment schemes, augmented reality, third-party content and product reviews, as well as chatbot capabilities.

• Unified administration tool: Oracle Commerce Cloud has a unified administration tool that consolidates all site management features into a single, easy-to-use web-based interface. This tool can help you do things like manage catalogs, pricing, promotions, and media, create A/B tests to determine the most effective content and offers, configure and manage extensions and webhooks to extend your business logic, and much more.

• Commerce Cloud Agent Console: With this tool, customer service representatives can act on behalf of customers. By using the agent console, service representatives can create, search for, and update orders. In addition, they can complete orders started in other channels, cancel orders, and manage returns and exchanges easily.

• Extensibility, integration, and headless architectures: Oracle Commerce Cloud was designed to be flexible, extensible, and easy to integrate at every level of the technology stack.

• API-first platform: Every single feature in Oracle Commerce Cloud is available through the API — from all the features in the storefront, to site creation and management, to customer service capabilities like order and account management. By using Oracle Commerce Cloud APIs, you can incorporate storefront, administration, and customer service functionalities into any channel or application.

• Server-side extensions: Users can extend Oracle Commerce Cloud business logic by creating business functions and REST endpoints. Moreover, extensions can be written in JavaScript using the industry-standard Node.js platform and can be uploaded to Oracle Commerce Cloud to run in a secure, managed PCI-compliant environment.