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Service Creatio vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Service Creatio
Ranking in Customer Experience Management
19th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
3
Ranking in other categories
CRM Customer Engagement Centers (15th)
Sprinklr
Ranking in Customer Experience Management
6th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (5th)
 

Mindshare comparison

As of August 2026, in the Customer Experience Management category, the mindshare of Service Creatio is 1.6%, down from 1.8% compared to the previous year. The mindshare of Sprinklr is 2.5%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Sprinklr2.5%
Service Creatio1.6%
Other95.9%
Customer Experience Management
 

Featured Reviews

Julio Falcon - PeerSpot reviewer
IT-Director (CTO) at No Code Services
Customization and process automation enhance support operations, but interface consistency could improve
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."
"Service Creatio is a great tool in process automation."
"Our customers have seen value and efficiency using this solution."
"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."
"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."
"The most valuable features are case management and reporting."
"The most effective feature is the automation of the routing engine."
"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"The interface is the most valuable feature to me."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
 

Cons

"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."
"The return material authorization should utilize no-code or low-code."
"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."
"There could be more videos on how to use Sprinklr."
"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."
"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"Sprinklr could be more drag-and-drop friendly."
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Top Industries

By visitors reading reviews
Construction Company
22%
Financial Services Firm
10%
Energy/Utilities Company
8%
Healthcare Company
8%
Financial Services Firm
11%
Comms Service Provider
8%
Construction Company
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What needs improvement with Service Creatio?
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. Th...
What advice do you have for others considering Service Creatio?
My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...
What is your experience regarding pricing and costs for Service Creatio?
The affordability of Service Creatio depends on the kind of customer. I think it's affordable; the new pricing model is more accessible than the old one. However, we have a barrier now that prevent...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

bpm’online customer service, bpm’online service enterprise
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Service Creatio vs. Sprinklr and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.