Salesforce Sales Cloud vs Service Creatio comparison

The compared Salesforce and Creatio solutions aren't in the same category. Salesforce is ranked #2 in CRM , with an average rating of 8.2, and holds a 2.0% mindshare in the category. Creatio is ranked #11 in CCEC , with an average rating of 9.0, and holds a 2.7% mindshare. Additionally, 94% of Salesforce users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

6,003 Views
4,442 Comparison Views

94% willing to recommend

Service Creatio

Read 3 Service Creatio reviews

694 Views
194 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Service Creatio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Sales Cloud and Service Creatio based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: February 2026).

Buyer's Guide

CRM

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Sales Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)

Service Creatio

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (11th), Customer Experience Management (12th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Sales Cloud is designed for CRM and holds a mindshare of 2.0%, down 9.5% compared to last year.
Service Creatio, on the other hand, focuses on CRM Customer Engagement Centers, holds 2.7% mindshare, up 1.0% since last year.

CRM Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	2.0%
Microsoft Dynamics CRM	2.5%
SAP CRM	2.1%
Other	93.4%

CRM

CRM Customer Engagement Centers Market Share Distribution
Product	Market Share (%)
Service Creatio	2.7%
Microsoft Dynamics CRM	13.2%
Salesforce Service Cloud	10.8%
Other	73.3%

CRM Customer Engagement Centers

Featured Reviews

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Julio Falcon

IT-Director (CTO) at No Code Services

Customization and process automation enhance support operations, but interface consistency could improve

At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a very stable solution."

"Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things."

"I would rate Salesforce Sales Cloud's scalability as very good. We have scaled from 30 to 150 within three years without a glitch."

"This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."

"We can also customize Salesforce Sales Cloud to our customer's company requirements. As for your demand, you can customize it. There are so many configurations we can do with the application. There is a lot of functionality that you can implement. It's an easy-to-use, user-friendly, and secure platform."

"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."

"The performance is good, and it is easy to use."

"The ability to work on it from anywhere is most valuable. All you need is a computer, a browser, and an internet connection to access your instance. It can be accessed from anywhere, which is pretty cool and user-friendly."

More Salesforce Sales Cloud pros

"Our customers have seen value and efficiency using this solution."

"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."

"Service Creatio is a great tool in process automation."

Cons

"Salesforce Sales Cloud overall is too complex. There is too much functionality, it's hard for the user, at the beginning. It takes a lot of time to update the information."

"Even though they've launched Lightning, it's clunky at times with page load speeds."

"Sales Cloud could improve in areas such as AI integration, particularly for templates."

"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."

"It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead."

"An area for improvement would be the ease of configuration."

"When integrating Salesforce Sales Cloud with other applications it can be difficult to maintain security."

"The high price of the product is an area of concern where improvements are required."

More Salesforce Sales Cloud cons

"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."

"The return material authorization should utilize no-code or low-code."

"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."

Pricing and Cost Advice

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"Not the cheapest"

"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."

"Pricing is reasonable."

"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"There is a license required to use this solution and the price is expensive. It could be reduced."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

More Salesforce Sales Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

11%

Computer Software Company

Financial Services Firm

Performing Arts

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	55
Midsize Enterprise	26
Large Enterprise	40

No data available

Questions from the Community

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

What do you like most about Service Creatio?

You can draw a video map or draw on a piece of paper and put it in creation using the designer tool.

See all answers

What needs improvement with Service Creatio?

See all answers

What advice do you have for others considering Service Creatio?

My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...

See all answers

Comparisons

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 11% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 9% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 6% of the time

Campfire Interactive vs Salesforce Sales Cloud

Compared 4% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Zendesk vs Service Creatio

Compared 25% of the time

IFS Cloud Platform vs Service Creatio

Compared 18% of the time

Freshdesk vs Service Creatio

Compared 14% of the time

Microsoft Dynamics CRM vs Service Creatio

Compared 13% of the time

More Service Creatio Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

January 2026

Download Salesforce Sales Cloud product report

Buyer's Guide

CRM Customer Engagement Centers

February 2026

Download Service Creatio product report

Also Known As

Sales Cloud, SFDC, Salesforce

bpm’online customer service, bpm’online service enterprise

Overview

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Intelligent service management platform to accelerate service delivery and customer delight

Service Creatio offers out-of-the-box processes based on industry best practices for medium and large organizations. Manage customer requests and automate service operations by following pre-defined processes for customer care excellence. Creatio recognized in Gartner 2016 Magic Quadrant for the CRM Customer Engagement Center, as well listed in Five Categories of The Gartner CRM Vendor Guide 2016 (SFA, Partner Relationship Management, Inside Sales and Customer Service Software).

Creatio

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: February 2026.

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