Service Creatio vs Zendesk comparison

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Service Creatio

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Executive SummaryUpdated on Jun 29, 2025

Service Creatio and Zendesk compete in the customer management solutions category. Service Creatio appears to have the upper hand in customization and integration, while Zendesk leads in support capabilities.

Features: Service Creatio provides powerful customization, process automation, and CRM integration, offering tailored workflows. Zendesk excels with comprehensive ticketing, efficient customer service management, and analytics, delivering structured service experiences.

Ease of Deployment and Customer Service: Service Creatio offers a highly adaptable deployment model, ideal for businesses prioritizing customization, supported by responsive customer service. Zendesk simplifies onboarding with an intuitive setup, extensive knowledge base, and dedicated support teams.

Pricing and ROI: Service Creatio presents attractive ROI through tailored solutions, extensive flexibility, and process optimization. Zendesk's pricing emphasizes quick deployment, tangible customer support benefits, and efficient pricing model, offering immediate value.

To learn more, read our detailed Service Creatio vs. Zendesk Report (Updated: December 2025).

Service Creatio vs. Zendesk

December 2025

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Helped 879,371 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Service Creatio

Ranking in CRM Customer Engagement Centers

10th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Customer Experience Management (11th)

Zendesk

Ranking in CRM Customer Engagement Centers

5th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM (15th), Help Desk Software (8th), IT Service Management (ITSM) (6th), Sales Force Automation (5th), Reporting (12th), Knowledge Management Software (4th), Community Platforms (2nd), AI Customer Support (9th), AI IT Support (7th)

Mindshare comparison

As of December 2025, in the CRM Customer Engagement Centers category, the mindshare of Service Creatio is 2.7%, up from 0.9% compared to the previous year. The mindshare of Zendesk is 7.1%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Customer Engagement Centers Market Share Distribution
Product	Market Share (%)
Zendesk	7.1%
Service Creatio	2.7%
Other	90.2%

CRM Customer Engagement Centers

Featured Reviews

Julio Falcon

IT-Director (CTO) at No Code Services

Customization and process automation enhance support operations, but interface consistency could improve

At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

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AmandaSanchez

Consultant and Startup Founder at AimHi Enterprises

Macros and automation have streamlined workflows and reduced manual effort across support teams

The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Service Creatio is a great tool in process automation."

"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."

"Our customers have seen value and efficiency using this solution."

"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."

"Its agility and simplicity are the most valuable features. This tool is very user-friendly."

"My advice to others looking into using Zendesk is that if you are looking for a tool that is cheaper than others but provides a good solution, I would let them know that Zendesk is the best option."

"What is cool about Zendesk Guide is how it works together with others Zendesk products. Especially with support and with the analytics. Put those together for a small or medium-sized company and it's a really powerful tool."

"It's a very stable tool, very powerful."

"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."

"The collaboration between agents is impressive, and I also use Zendesk Workspace, which provides a seamless experience when communicating through chat and email."

"Zendesk has helped us to increase productivity and has reduced the time between when a ticket is opened and when it is completed."

More Zendesk pros

Cons

"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."

"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."

"The return material authorization should utilize no-code or low-code."

"They have something called Zendesk Explore, which isn't as good as what they had in place previously."

"From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more of its capabilities."

"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."

"Report generation is still slightly tricky and not very customizable as per my inquiries."

"The data you get when logged in to Zendesk Support differs from the data you get when you programmatically query Zendesk Support through its API because of a sync time delay."

"Sometimes if there was a way to just flag the actual issue out of those email chains - that would be really helpful."

"My experience with Zendesk's customer support has not been positive. When I open a ticket for a bug, it often does not expedite the resolution process."

"One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."

More Zendesk cons

Pricing and Cost Advice

Information not available

"The price is very competitive."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"From what I hear, Zendesk's pricing is a little expensive."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

Performing Arts

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	35
Midsize Enterprise	20
Large Enterprise	11

Questions from the Community

What do you like most about Service Creatio?

You can draw a video map or draw on a piece of paper and put it in creation using the designer tool.

What needs improvement with Service Creatio?

What advice do you have for others considering Service Creatio?

My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...

What needs improvement with Zendesk Support?

As of right now, I have nothing that comes to mind as an improvement needed or a feature that could work differently or be enhanced. I think across the board, Zendesk is amazing, and because they a...

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Comparisons

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Microsoft Dynamics CRM vs Service Creatio

Compared 16% of the time

IFS Cloud Platform vs Service Creatio

Compared 14% of the time

Freshdesk vs Service Creatio

Compared 14% of the time

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Freshservice vs Zendesk

Compared 6% of the time

NICE CXone vs Zendesk

Compared 3% of the time

BMC Helix ITSM vs Zendesk

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Product Reports

CRM Customer Engagement Centers

November 2025

Download Service Creatio product report

Download Zendesk product report

December 2025

Also Known As

bpm’online customer service, bpm’online service enterprise

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Intelligent service management platform to accelerate service delivery and customer delight

Service Creatio offers out-of-the-box processes based on industry best practices for medium and large organizations. Manage customer requests and automate service operations by following pre-defined processes for customer care excellence. Creatio recognized in Gartner 2016 Magic Quadrant for the CRM Customer Engagement Center, as well listed in Five Categories of The Gartner CRM Vendor Guide 2016 (SFA, Partner Relationship Management, Inside Sales and Customer Service Software).

Creatio

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber