SAP CRM vs Sitecore Digital Marketing System comparison

SAP and Sitecore are both solutions in the Marketing Management category. SAP is ranked #4 with an average rating of 7.8, while Sitecore is ranked #10 with an average rating of 8.0. SAP holds a 13.6% mindshare in MM, compared to Sitecore’s 1.7% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 100% of Sitecore users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

3,736 Views
1,233 Comparison Views

84% willing to recommend

Sitecore Digital Marketing ...

Read 2 Sitecore Digital Marketing System reviews

238 Views
159 Comparison Views

100% willing to recommend

SAP CRM

Sitecore Digital Marketing ...

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Executive SummaryUpdated on May 21, 2025

SAP CRM and Sitecore Digital Marketing System are competitors in enterprise software for customer relations and digital marketing. SAP CRM has advantages in pricing and support, while Sitecore stands out with its robust features.

Features: SAP CRM offers integration with enterprise systems, real-time customer insights, and valuable tools for CRM. Sitecore Digital Marketing System provides personalized content delivery, user journey mapping, and omnichannel marketing.

Ease of Deployment and Customer Service: SAP CRM requires significant setup time and is complex, with extensive customer service. Sitecore offers straightforward deployment and strong, supportive customer service.

Pricing and ROI: SAP CRM has more competitive pricing with appealing ROI, despite higher initial setup costs. Sitecore involves higher license costs but offers superior long-term ROI through digital marketing capabilities.

To learn more, read our detailed SAP CRM vs. Sitecore Digital Marketing System Report (Updated: December 2025).

Buyer's Guide

SAP CRM vs. Sitecore Digital Marketing System

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in Marketing Management

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Sitecore Digital Marketing ...

Ranking in Marketing Management

10th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of SAP CRM is 13.6%, down from 20.9% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 1.7%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
SAP CRM	13.6%
Sitecore Digital Marketing System	1.7%
Other	84.7%

Marketing Management

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Venugopal Kulasekaran

Product Delivery Manager at a consultancy with 10,001+ employees

Advanced features and personalization improve content management experience

I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"It was comfortable setting up the tool."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"SAP CRM has a good performance."

"The solution is highly scalable."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

More SAP CRM pros

"The platform’s most valuable feature is the ability to create web pages with ease."

"Sitecore Digital Marketing System is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components."

Cons

"They should improve the design to make it more appealing to users."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

"In terms of stability, there are some latency issues."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

More SAP CRM cons

"In a few scenarios, Sitecore DMS works slowly."

Pricing and Cost Advice

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The product is costly."

"SAP CRM costs approximately a couple of thousand a month."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"Every user needs to have a license."

More SAP CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

Computer Software Company

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What do you like most about Sitecore Digital Marketing System?

The platform’s most valuable feature is the ability to create web pages with ease.

See all answers

What needs improvement with Sitecore Digital Marketing System?

Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...

See all answers

What is your primary use case for Sitecore Digital Marketing System?

I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 36% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 15% of the time

Zoho CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 7% of the time

Siebel CRM vs SAP CRM

Compared 6% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs Sitecore Digital Marketing System

Compared 53% of the time

Microsoft Dynamics CRM vs Sitecore Digital Marketing System

Compared 47% of the time

More Sitecore Digital Marketing System Competitors

Product Reports

Buyer's Guide

SAP CRM

December 2025

Download SAP CRM product report

Buyer's Guide

Marketing Management

December 2025

Sitecore Digital Marketing System report

Download Sitecore Digital Marketing System product report

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.

Sitecore

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee

Buyer's Guide

SAP CRM vs. Sitecore Digital Marketing System

December 2025

Free Report: SAP CRM vs. Sitecore Digital Marketing System

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