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SAP CRM vs Sitecore Digital Marketing System comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in Marketing Management
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
CRM (3rd), Local Government CRM (2nd)
Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Marketing Management category, the mindshare of SAP CRM is 20.6%, up from 15.2% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 0.9%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
VK
Advanced features and personalization improve content management experience
Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components. Its advanced search options facilitate content creators in locating content efficiently. Additionally, the system allows for personalization based on customer profiles, altering page content according to demographics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"The initial setup of SAP CRM was simple."
"The solution is stable."
"SAP CRM has a good performance."
"We get very good support from SAP."
"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
"It provides innovative ideas for implementation."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The platform’s most valuable feature is the ability to create web pages with ease."
 

Cons

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"I think what needs to be improved is the solution for Brazil's organization."
"There is no scope for integration because SAP does not allow any personal integration."
"When features do get added, we would like the product to notify us in a timely way."
"In terms of stability, there are some latency issues."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"In a few scenarios, Sitecore DMS works slowly."
 

Pricing and Cost Advice

"SAP CRM costs approximately a couple of thousand a month."
"Every user needs to have a license."
"The product is costly."
"The company has seen an increase in revenue."
"The solution is expensive."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The licensing model for SAP CRM is customer-based."
"The pricing from SAP is good but it takes time to realize the investment."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
11%
University
9%
Financial Services Firm
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What do you like most about Sitecore Digital Marketing System?
The platform’s most valuable feature is the ability to create web pages with ease.
What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Find out what your peers are saying about SAP CRM vs. Sitecore Digital Marketing System and other solutions. Updated: May 2025.
859,129 professionals have used our research since 2012.