SAP CRM vs Sitecore Digital Marketing System comparison

SAP and Sitecore are both solutions in the Marketing Management category. SAP is ranked #3 with an average rating of 7.8, while Sitecore is ranked #10 with an average rating of 8.0. SAP holds a 20.4% mindshare in MM, compared to Sitecore’s 0.8% mindshare. Additionally, 83% of SAP users are willing to recommend the solution, compared to 100% of Sitecore users who would recommend it.

SAP CRM

Read 43 SAP CRM reviews

1,366 Views
1,197 Comparison Views

83% willing to recommend

Sitecore Digital Marketing ...

Read 2 Sitecore Digital Marketing System reviews

90 Views
78 Comparison Views

100% willing to recommend

SAP CRM

Sitecore Digital Marketing ...

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between SAP CRM and Sitecore Digital Marketing System based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: April 2025).

Buyer's Guide

Marketing Management

April 2025

Download the complete report

Helped 849,963 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Sitecore Digital Marketing ...

Ranking in Marketing Management

10th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of SAP CRM is 20.4%, up from 14.2% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 0.8%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Read full review

Venugopal Kulasekaran

Product Delivery Manager at Infosys

Advanced features and personalization improve content management experience

Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components. Its advanced search options facilitate content creators in locating content efficiently. Additionally, the system allows for personalization based on customer profiles, altering page content according to demographics.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is easy to use."

"Its scalability is good."

"We like that this solution has made our whole accounting function paperless."

"The solution is stable."

"SAP CRM is a scalable solution."

"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."

"SAP CRM is very fast, providing accurate information and good results."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

More SAP CRM pros

"The platform’s most valuable feature is the ability to create web pages with ease."

Cons

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"SAP must provide a demo system for the customers."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"The solution is slow."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"They should improve the design to make it more appealing to users."

"SAP CRM could improve by being easier to use and customer-friendly."

"There could be some specific configurable options on the UI level to improve visibility."

More SAP CRM cons

"In a few scenarios, Sitecore DMS works slowly."

Pricing and Cost Advice

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"There is a license required for the solution and most of my clients purchase an annual license."

"The product is costly."

"The product is expensive."

"SAP CRM is an expensive product."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"Every user needs to have a license."

More SAP CRM pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

See recommendations

849,963 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

What do you like most about Sitecore Digital Marketing System?

The platform’s most valuable feature is the ability to create web pages with ease.

See all answers

What needs improvement with Sitecore Digital Marketing System?

In a few scenarios, Sitecore DMS works slowly. Whenever we reload the site, the tree structure collapses. There could be a feature that allows reopening the same structure automatically.

See all answers

What is your primary use case for Sitecore Digital Marketing System?

We use the product to develop and manage the websites.

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 10% of the time

More SAP CRM Competitors

No data available

Product Reports

Buyer's Guide

SAP CRM

April 2025

Download SAP CRM product report

Buyer's Guide

Marketing Management

April 2025

Sitecore Digital Marketing System report

Download Sitecore Digital Marketing System product report

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.

Sitecore

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in Marketing Management. Updated: April 2025.

DOWNLOAD NOW

849,963 professionals have used our research since 2012.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.