Salesforce Marketing Cloud vs Sitecore Digital Marketing System comparison

Salesforce and Sitecore are both solutions in the Marketing Management category. Salesforce is ranked #1 with an average rating of 8.5, while Sitecore is ranked #10 with an average rating of 8.0. Salesforce holds a 16.5% mindshare in MM, compared to Sitecore’s 1.3% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of Sitecore users who would recommend it.

Salesforce Marketing Cloud

Read 61 Salesforce Marketing Cloud reviews

3,420 Views
1,300 Comparison Views

98% willing to recommend

Sitecore Digital Marketing ...

Read 2 Sitecore Digital Marketing System reviews

214 Views
111 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Sitecore Digital Marketing ...

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on May 21, 2025

Sitecore Digital Marketing System and Salesforce Marketing Cloud are competing platforms in the digital marketing landscape. SFMC seems to have the upper hand due to its robust features and extensive integrations.

Features: SDMS is renowned for personalized content delivery, strong integration with Microsoft products, and value for tailored marketing strategies. SFMC offers comprehensive marketing automation tools, data-driven capabilities, and extensive third-party integrations.

Ease of Deployment and Customer Service: SDMS provides seamless integration within existing systems and responsive customer service. SFMC offers a more flexible deployment model that suits various industries and is supported by dedicated teams.

Pricing and ROI: SDMS offers competitive pricing with a lower initial setup cost, providing a high ROI for content-driven strategies. SFMC has a higher setup cost but justifies its price with expansive features and long-term opportunities, offering substantial returns for large-scale operations.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sitecore Digital Marketing System Report (Updated: September 2025).

Buyer's Guide

Salesforce Marketing Cloud vs. Sitecore Digital Marketing System

September 2025

Download the complete report

Helped 872,655 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Sitecore Digital Marketing ...

Ranking in Marketing Management

10th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 16.5%, up from 15.1% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 1.3%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	16.5%
Sitecore Digital Marketing System	1.3%
Other	82.2%

Marketing Management

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Venugopal Kulasekaran

Product Delivery Manager at Infosys

Advanced features and personalization improve content management experience

I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"We use this solution for reporting, pipeline generation, and forecasting."

"Email automation is most valuable."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"It makes it easy for a business to use any module based on their preference."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

More Salesforce Marketing Cloud pros

"The platform’s most valuable feature is the ability to create web pages with ease."

Cons

"The technicality of the solution can be streamlined."

"It should contain artificial intelligence, in my opinion."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The processing speed, the way information displays, and scrolling options can be improved."

"The UA could be better designed for a mobile connection."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"The customization of Salesforce, a generic CRM software, has room for improvement."

More Salesforce Marketing Cloud cons

"In a few scenarios, Sitecore DMS works slowly."

Pricing and Cost Advice

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"My company pays to use this solution."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Licensing fees are paid on a yearly basis."

"The solution is paid for monthly."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

See recommendations

872,655 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

11%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

See all answers

What do you like most about Sitecore Digital Marketing System?

The platform’s most valuable feature is the ability to create web pages with ease.

See all answers

What needs improvement with Sitecore Digital Marketing System?

Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...

See all answers

What is your primary use case for Sitecore Digital Marketing System?

I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...

See all answers

Comparisons

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 15% of the time

Marketo vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 8% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 7% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Microsoft Dynamics CRM vs Sitecore Digital Marketing System

Compared 45% of the time

More Sitecore Digital Marketing System Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

October 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Management

September 2025

Sitecore Digital Marketing System report

Download Sitecore Digital Marketing System product report

Also Known As

ExactTarget

No data available

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.

Sitecore

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee

Buyer's Guide

Salesforce Marketing Cloud vs. Sitecore Digital Marketing System

September 2025

Free Report: Salesforce Marketing Cloud vs. Sitecore Digital Marketing System

Find out what your peers are saying about Salesforce Marketing Cloud vs. Sitecore Digital Marketing System and other solutions. Updated: September 2025.

DOWNLOAD NOW

872,655 professionals have used our research since 2012.

See our Salesforce Marketing Cloud vs. Sitecore Digital Marketing System report.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.