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Microsoft Dynamics CRM vs Sitecore Digital Marketing System comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Microsoft Dynamics CRM is 16.3%, down from 24.3% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 1.6%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM16.3%
Sitecore Digital Marketing System1.6%
Other82.1%
Marketing Management
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
VK
Product Delivery Manager at a consultancy with 10,001+ employees
Advanced features and personalization improve content management experience
I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's return on investment is worth it."
"It integrates well with other Microsoft products."
"The Outlook calendar has been very helpful for us."
"The integration of all data within Microsoft Dynamics CRM, including customer and lead management, is very beneficial."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."
"Multifeatured CRM software with good stability and scalability."
"The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center."
"The platform’s most valuable feature is the ability to create web pages with ease."
"Sitecore Digital Marketing System is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components."
 

Cons

"The solution should improve the user experience in the process of creating and activating offers."
"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."
"This solution would be easier to use if everything was displayed on one page, to avoid moving from one tab to another tab to add documents or add comments."
"Previously, I used Dynamics, but it did not suit me, so I changed the CRM last year."
"The solution could improve by having better integration documentation."
"The UI and GUI could be improved."
"The solution could have better dashboards and the Microsoft operating system could be more intuitive."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"In a few scenarios, Sitecore DMS works slowly."
 

Pricing and Cost Advice

"Dynamics CRM's pricing is fair."
"The cost could be cheaper. I would rate them 3 out of 5."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"There is a license required to use Microsoft Dynamics CRM."
"We have to buy a separate license in order to implement the social listening feature."
"The price of the solution is good but could be cheaper."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
9%
Manufacturing Company
9%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
No data available
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it...
What is your primary use case for Microsoft Dynamics CRM?
I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...
What do you like most about Sitecore Digital Marketing System?
The platform’s most valuable feature is the ability to create web pages with ease.
What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Find out what your peers are saying about Microsoft Dynamics CRM vs. Sitecore Digital Marketing System and other solutions. Updated: December 2025.
879,455 professionals have used our research since 2012.