SAP Analytics Hub vs Zapier comparison

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SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 11, 2025

Zapier and SAP Analytics Hub compete in the automation and analytics category. Zapier appears to have the edge with its user-friendly interface and more extensive range of integrations.

Features: Zapier offers a vast library of integrations, allowing non-developers to connect applications easily. It provides a straightforward user interface ideal for automating repetitive tasks across tools. SAP Analytics Hub emphasizes robust integration with SAP products, providing efficient data handling and comprehensive reporting capabilities.

Room for Improvement: Zapier users often desire better system-to-user automation and express concerns over pricing and interface complexities. SAP Analytics Hub faces challenges with non-SAP product integration and has a steep learning curve. Users also seek improved technical support and quicker implementation of new features.

Ease of Deployment and Customer Service: Zapier is typically deployed on public cloud platforms and praised for easy setup, though customer service responsiveness is variable. SAP Analytics Hub is used on public and hybrid clouds and has appreciable documented support, but accessing direct customer support can be complex.

Pricing and ROI: Zapier offers tiered pricing, becoming costly as task volumes increase but still seen as providing good ROI due to time savings. SAP Analytics Hub targets large enterprises with a pricing model reflecting its extensive capabilities, deemed expensive but worthwhile for businesses handling significant data volumes.

To learn more, read our detailed SAP Analytics Hub vs. Zapier Report (Updated: December 2025).

SAP Analytics Hub vs. Zapier

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Analytics Hub

Ranking in Data Integration

50th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (30th)

Zapier

Ranking in Data Integration

17th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Cloud Data Integration (12th), Business Orchestration and Automation Technologies (16th), AI Software Development (14th)

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of SAP Analytics Hub is 0.5%, up from 0.1% compared to the previous year. The mindshare of Zapier is 0.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Zapier	0.7%
SAP Analytics Hub	0.5%
Other	98.8%

Data Integration

Featured Reviews

Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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René Ludwigs

Product Owner | Integration

Diverse integration options support workflow automation while pricing and support need improvements

You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This product provides good reports using a single pane of glass."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve."

"What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier."

"The solution is a SaaS and does not require a complex setup."

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"Zapier’s most valuable feature is its ability to interconnect applications or devices."

"The main thing I appreciate about Zapier is that it has maximum availability of apps, with most tools being available compared to different solutions."

"Webhooks are the most valuable feature of Zapier."

"The product's initial setup phase was very easy."

More Zapier pros

Cons

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The technical support for Analytics Hub is limited and could be improved."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The interface can be simplified because it is not a user-friendly experience."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"There is room for improvement in the support. They are not responsive, and they don't take much time to get resolved."

"Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us."

"After mapping them out, and they'd worked for a while, I've had Zapier fail."

"Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."

"We currently switch from Zapier because it was so expensive. My experience shows that for our use cases, other tools are cheaper."

"Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."

"System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication. If that user has to perform some action on that notification, the action isn't handled by Zapier. So there's no way to orchestrate that and it's very cumbersome."

"If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes."

More Zapier cons

Pricing and Cost Advice

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The pricing is reasonable."

"The product is expensive."

"It is an expensive solution."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

"Zapier's price is good."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

"It's very affordable."

"The product is reasonably priced."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

15%

Transportation Company

Retailer

Financial Services Firm

University

10%

Financial Services Firm

10%

Retailer

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	10
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

What needs improvement with SAP Analytics Hub?

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.

What needs improvement with Zapier?

In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...

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Product Reports

Download SAP Analytics Hub product report

SAP Analytics Hub

January 2026

Download Zapier product report

January 2026

Overview

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.

By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.

What Features Stand Out in Zapier?

App Connectivity: Integrates thousands of tools, simplifying task automation.
Ease of Use: No coding needed to set up integrations.
Webhooks: Offers real-time data transfer between applications.
Multi-step Zaps: Allows complex workflows across various apps.
Comprehensive Library: Extensive list of app integrations for users.

What Benefits Should You Expect?

Increased Productivity: Facilitates seamless automation of tasks.
Efficiency Improvement: Streamlines processes across multiple tools.
Business Agility: Supports varied workflows to meet specific needs.
Integration Flexibility: Connects a wide range of popular applications.
Simple Automation: Users automate processes without technical skills.

In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.

Sample Customers

STIB-MIVB

BuzzFeed, Groupon, Spotify, Columbia University, FOX