Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub comparison

Informatica and SAP are both solutions in the Data Integration category. Informatica is ranked #2 with an average rating of 7.7, while SAP is ranked #50 with an average rating of 6.5. Informatica holds a 4.3% mindshare in DI, compared to SAP’s 0.1% mindshare. Additionally, 93% of Informatica users are willing to recommend the solution, compared to 66% of SAP users who would recommend it.

Informatica Intelligent Dat...

Read 185 Informatica Intelligent Data Management Cloud (IDMC) reviews

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5,511 Comparison Views

93% willing to recommend

SAP Analytics Hub

Read 7 SAP Analytics Hub reviews

133 Views
67 Comparison Views

66% willing to recommend

Informatica Intelligent Dat...

SAP Analytics Hub

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Executive SummaryUpdated on Dec 19, 2024

Informatica Intelligent Data Management Cloud (IDMC) and SAP Analytics Hub are both prominent in the data management and analytics sector. Informatica IDMC is preferred for its robust integration capabilities, while SAP Analytics Hub is noted for its comprehensive analytics features.

Features: Informatica IDMC offers versatile data integration and management functionalities, supporting large-scale data handling with efficiency. Key features include seamless data synchronization, flexible data replication, and intuitive data lineage tracking. SAP Analytics Hub, on the other hand, provides an array of analytic tools for in-depth data insights, strong integration with other SAP products, and robust data consistency mechanisms. It also offers an easy-to-navigate user interface and built-in data modeling flexibility.

Room for Improvement: Although Informatica IDMC excels in data integration, improvements could be made in enhancing user training resources, expanding pre-built integrations, and improving its user interface for less technical users. For SAP Analytics Hub, significant focus areas include streamlining setup processes, enhancing compatibility with non-SAP systems, and improving batch processing capabilities for even greater efficiency.

Ease of Deployment and Customer Service: Informatica IDMC is lauded for its straightforward deployment and responsive customer service, which enhances the overall user experience. SAP Analytics Hub requires a more complex initial setup; however, it compensates with extensive support options that effectively assist with deployment issues.

Pricing and ROI: Informatica IDMC tends to have a lower entry cost, making it a more cost-effective choice with a quicker return on investment due to its efficient data handling. Conversely, SAP Analytics Hub necessitates a higher initial expense but justifies it with enriched features that promise potentially higher long-term ROI.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub Report (Updated: June 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Integration

2nd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

SAP Analytics Hub

Ranking in Data Integration

50th

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (31st)

Mindshare comparison

As of June 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.3%, down from 7.0% compared to the previous year. The mindshare of SAP Analytics Hub is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Read full review

Hyunwook Kang

IT Director at Dfocus

Provides efficient data integration features, but the technical support services need improvement

We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The match and merge functionality is invaluable for discovering golden master data records."

"You can extract and transfer your data as you wish it to be consumed later."

"I think the integration feature is probably one of the key features in Informatica MDM...Stability-wise, I rate the solution a ten out of ten."

"The capability of the tool to scan and capture the metadata from a variety of sources is one of the capabilities that I find most useful. The central repository into which it is going to put that captured metadata is the best."

"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."

"The most valuable feature of Informatica Cloud Data Integration is Pushback. You are able to push the data to the solution itself, and it can handle the queries. It helps us a lot. With other tools, the burden is kept on the server."

"REST API: Excellent for scripting control and reporting mechanisms"

"The most valuable feature is its ability to extract metadata from various sources- be it an old SaaS application or the latest cloud application."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"This product provides good reports using a single pane of glass."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

Cons

"Database access is highly restricted particularly if you're using the cloud version."

"There are various areas for improvement in IDMC. Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."

"The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."

"There's no direct way to connect to Amazon APIs from Informatica Cloud."

"The customer servive and support could be faster. There is a slow turnaround."

"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."

"Pre-sales technical support is much better than post-sales technical support."

"Data integration should be improved."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"The interface can be simplified because it is not a user-friendly experience."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The technical support for Analytics Hub is limited and could be improved."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

Pricing and Cost Advice

"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."

"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."

"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."

"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."

"The platform has a premium cost. I rate the pricing as seven out of ten."

"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."

"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"The product is expensive."

"It is an expensive solution."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The pricing is reasonable."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Computer Software Company

18%

Healthcare Company

10%

Energy/Utilities Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

What do you like most about SAP Analytics Hub?

Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.

See all answers

Comparisons

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

TIBCO EBX vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Microsoft Power BI vs SAP Analytics Hub

Compared 41% of the time

SAP Analytics Cloud vs SAP Analytics Hub

Compared 36% of the time

Informatica PowerCenter vs SAP Analytics Hub

Compared 23% of the time

More SAP Analytics Hub Competitors

Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

April 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Buyer's Guide

SAP Analytics Hub

May 2025

Download SAP Analytics Hub product report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

The Travel Company, Carbonite

STIB-MIVB

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub

June 2025

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