Sales Creatio vs Zoho CRM comparison

Creatio and Zoho are both solutions in the CRM category. Creatio is ranked #22 with an average rating of 9.0, while Zoho is ranked #5 with an average rating of 8.0. Creatio holds a 0.8% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 89% of Zoho users who would recommend it.

Sales Creatio

Read 8 Sales Creatio reviews

592 Views
397 Comparison Views

100% willing to recommend

Zoho CRM

Read 54 Zoho CRM reviews

2,040 Views
1,877 Comparison Views

89% willing to recommend

Sales Creatio

Zoho CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and Sales Creatio compete in the customer relationship management space, each offering unique advantages. Zoho CRM is perceived as the more cost-effective solution due to its pricing and support, while Sales Creatio is preferred for its advanced features despite a higher price tag.

Features: Zoho CRM includes lead and contact management, workflow automation, and detailed analytics. It places emphasis on intuitive use and customization. Sales Creatio provides process automation, AI-driven analytics, and comprehensive marketing tools, highlighting innovation and integration capabilities.

Room for Improvement: Zoho CRM could enhance its AI and process automation features to better compete with more advanced platforms. Improving integration with third-party apps and offering more sophisticated marketing tools could also be beneficial. Sales Creatio may need to work on reducing complexity in deployment and improving user-friendliness for non-technical users. Additionally, its pricing structure could be more flexible to accommodate smaller businesses.

Ease of Deployment and Customer Service: Zoho CRM is known for its straightforward setup process and comprehensive self-service resources, including detailed tutorials and a supportive user community. Sales Creatio offers a more customized deployment experience with premium, personalized support, catering to complex needs.

Pricing and ROI: Zoho CRM's competitive pricing allows businesses to manage budgets efficiently, characterized by lower setup costs and notable ROI benefits. Sales Creatio's higher initial costs are justified by the depth of its features and the potential for significant productivity gains, offering strong ROI through value-based pricing.

To learn more, read our detailed Sales Creatio vs. Zoho CRM Report (Updated: July 2025).

Buyer's Guide

Sales Creatio vs. Zoho CRM

July 2025

Download the complete report

Helped 864,053 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sales Creatio

Ranking in CRM

22nd

Ranking in Sales Force Automation

10th

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM

Ranking in CRM

5th

Ranking in Sales Force Automation

4th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Opportunity Management (5th)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Sales Creatio is 0.8%, down from 1.0% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

Read full review

Romani Labib

Director of Information Technology at MASFinancials

Customization options empower workflow management, though support understanding can be enhanced

Currently, I am still working with Azure and I use the Azure products for my current work. I use Azure Active Directory. I don't use products like App Service from Azure or Azure Logic Apps, Front Door, but I think it's very straightforward. Once I take the first step to use Azure, I can track myself to use another application, program, or module in Azure. I use Office 365 because we actually have Exchange mail server 2019 on premises. In the last few months, I upgraded from Exchange on premise to use Office 365, which is faster, easier to troubleshoot, and more secure. I use Remote Desktop Services (RDS) as the best solution because I make a private server in my data center room. I have many users that need to access the internet, so I don't join the server to my domain because if I have any malware or other attacks, I can resolve it easily without any damage to my internal network. Microsoft RDS is more user-friendly and easier to use compared to RDS from Azure Microsoft or another provider. I purchase Microsoft Remote Desktop Services directly from Microsoft. I have had an MCSE and Microsoft account for 15 years. I work with SharePoint and Exchange, which are famous applications through Microsoft and Office 365. For daily tasks, I use Microsoft tools and Linux tools because I have applications like CRM, ERP, and HRM running over CentOS, an operating system by Linux. Regarding CentOS, in Egypt, we have issues paying for things from the internet, especially due to the large margin between US dollars and Egyptian pounds. CentOS is totally free from the internet, so I create ISO and install it on the server to use all features, policies, and security modules. Currently, I use 3CX as voice solutions, and Asterisk is the Linux platform I use, along with firewalls by Linux called pfSense. All data centers in my company have products between Microsoft and Linux systems. For DNS, I use deDNS to make remote access or subdomains from deDNS organization. Sometimes, I pay for a main domain from HostGator and re-route the domain to my data centers. Based on other competitors, I would rate Zoho CRM's price as a five, as it has a middle-range price compared to others. Overall, I rate Zoho CRM a seven out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Its initial setup process for the cloud-based version is straightforward."

"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."

"I like Zoho CRM's automatic lead assignment and automated workflows."

"One of the most important features is that it's a cloud base and, it's also quite cheaper when compared to other solutions. Zoho CRM is customizable as per your requirement and, the Zoho team is able to help you to customize the CRM based on your requirements, and you can integrate to any third-party solution."

"There's no installation required."

"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."

"What I like most about Zoho CRM is its configurability. We can adapt it to our needs in terms of the sales process. It has automation capabilities, but we mostly use it as a static system, except for sending emails and information about updated products."

"The solution is always stable."

More Zoho CRM pros

Cons

"There is still some room for improvement in the overall look and feel of the software."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Sales Creatio should include better customizations."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Creatio's mobile app could be more intuitive."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"I'm not sure that there is scalability potential for enterprises."

"I would like to see more integrations and customization options in the next release."

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes.""

"Some of our clients could not develop their requirements using the product."

"They should provide an option to customize modules."

"Zoho CRM’s customer service can be a little difficult to reach sometimes."

"This solution needs a more user-friendly interface."

More Zoho CRM cons

Pricing and Cost Advice

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Its price is lower than the other software."

"The basic plan has changed from $15 to $25 or $30."

"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."

"Zoho CRM is an expensive tool."

"This solution is less expensive than Salesforce."

"There is a license required for this solution."

"The solution is cost-effective."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

More Zoho CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

864,053 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Computer Software Company

University

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

See all answers

What needs improvement with Sales Creatio?

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

For improving Zoho CRM, I think some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service. Banks and confidential organizations may need an on-prem...

See all answers

Comparisons

Oracle CX Sales vs Sales Creatio

Compared 46% of the time

Microsoft Dynamics CRM vs Sales Creatio

Compared 31% of the time

Oracle Fusion Service vs Sales Creatio

Compared 23% of the time

More Sales Creatio Competitors

SAP CRM vs Zoho CRM

Compared 46% of the time

Odoo vs Zoho CRM

Compared 9% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 7% of the time

Pipedrive vs Zoho CRM

Compared 5% of the time

Bitrix24 vs Zoho CRM

Compared 5% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

Sales Creatio

July 2025

Download Sales Creatio product report

Buyer's Guide

Zoho CRM

July 2025

Download Zoho CRM product report

Overview

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Sales Creatio vs. Zoho CRM

July 2025

Free Report: Sales Creatio vs. Zoho CRM

Find out what your peers are saying about Sales Creatio vs. Zoho CRM and other solutions. Updated: July 2025.

DOWNLOAD NOW

864,053 professionals have used our research since 2012.

See our Sales Creatio vs. Zoho CRM report.

See our list of best CRM vendors and best Sales Force Automation vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.