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Sales Creatio vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.2
Sales Creatio users benefited from improved efficiency and communication within eight months, citing positive business impact and enhanced team interactions.
Sentiment score
4.9
Zoho CRM improved efficiency, increased sales, reduced costs, and enhanced productivity through automation and real-time reporting, yielding measurable returns.
 

Customer Service

Sentiment score
7.4
Sales Creatio's customer service is praised for being responsive, professional, and effective in resolving issues efficiently.
Sentiment score
6.6
Zoho CRM customer service varies, with mixed experiences on response time, communication, and agent knowledge, improving with higher-paid plans.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
Sometimes, they don't understand what my actual needs are.
The 1.5 deduction from 10 is due to cultural communication differences based on where we're getting the support, as sometimes it takes a couple of times to communicate clearly enough for them to understand the issue.
There are multiple blogs and articles available online for self-help.
 

Scalability Issues

Sentiment score
6.9
Sales Creatio is highly scalable for businesses of all sizes, supporting cloud platforms and easy user management.
Sentiment score
7.8
Zoho CRM is scalable, accommodating small and medium enterprises well, though it may not suit very large enterprises.
The system is easy to understand, implement coding, and conduct training.
Zoho CRM is quite scalable; I have worked with clients who started with ten companies and have scaled up to managing 500 employees effectively within Zoho CRM.
The platform's global data centers across regions such as the US, EU, and India ensure data security and privacy through ISO certification and strong role-based security, which is essential for handling sensitive customer data.
 

Stability Issues

Sentiment score
7.5
Sales Creatio is highly reliable, boasting no downtime in six years, with occasional slowness due to external factors.
Sentiment score
7.7
Zoho CRM is praised for stability and reliability, with minor speed issues and valued transparency in platform performance.
Zoho CRM guarantees 99% uptime, with downtime incidents being very rare.
I find Zoho CRM to be 100% stable and reliable as far as I know.
It is usually compliant with data regulation laws and is HIPAA compliant.
 

Room For Improvement

Sales Creatio needs improved mobile functionality, interface consistency, and enhanced integration, customization, and documentation for better usability.
Zoho CRM users seek better customization, integrations, UI enhancements, and support, with concerns about cost, scalability, and stability.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
The platform does not save code versions similar to GitHub, where you can compare new versions with previous ones.
Some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service.
The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics.
 

Setup Cost

Sales Creatio offers cost-effective enterprise solutions at $60 per user monthly, undercutting competitors like Salesforce, appealing to budget-conscious businesses.
Enterprise buyers consider Zoho CRM a cost-effective alternative to Salesforce, valuing its competitive pricing and flexible, cloud-based solutions.
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
In terms of my experience with the price and licensing cost, as with setup cost for Zoho CRM, it might not be quite affordable because there are cheaper solutions available.
 

Valuable Features

Sales Creatio offers flexible, low-code workflow customization, ease of use, and diverse integration, appealing to users with competitive pricing.
Zoho CRM offers customization, strong analytics, integration, and support, making it ideal for SMEs seeking a flexible platform.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities.
The most valuable feature I have found in Zoho CRM is custom functions. You can achieve anything with it. From integrations with other applications, it is instant.
You can customize everything—what you sell, be it products, services, or projects.
 

Categories and Ranking

Sales Creatio
Ranking in CRM
23rd
Ranking in Sales Force Automation
10th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
4th
Ranking in Sales Force Automation
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
58
Ranking in other categories
Opportunity Management (5th)
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Sales Creatio is 0.9%, down from 0.9% compared to the previous year. The mindshare of Zoho CRM is 1.8%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Zoho CRM1.8%
Sales Creatio0.9%
Other97.3%
CRM
 

Featured Reviews

Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…
NaveenKumar S - PeerSpot reviewer
Zoho CRM improves lead conversion with AI assistance but could have better technical support
Zoho Zia has helped our lead conversion process by serving as a private AI of Zoho CRM that assists in boosting lead conversation by analyzing customer data, predicting outcomes, and automating workflow follow-ups. Regarding how Zia helps with lead conversion, there's lead scoring and conversion predictions, sentiment analysis, and workflow suggestions. For lead scoring, Zia analyzes past lead conversation patterns and assigns scores to new leads, and high score leads get prioritized for faster follow-up. In terms of conversation predictions, Zia predicts the probability of lead conversion based on demographics and engagements, helping the sales team focus on the most promising leads. Another point is sentiment analysis, where Zia scans customer emails, chats, and notes to detect tones such as positive, negative, or neutral, guiding us on how to approach the leads better. For workflow suggestions, it recommends automated workflows such as sending emails and assigning tasks to agents, improving our engagements. Additionally, the conversational AI feature through Zia chatbot can interact with leads via website chat or capture details and push them into Zoho CRM automatically. The analytics and reporting features in Zoho CRM helped me understand sales patterns and customer behavior through standard reports that include pre-built reports for leads, deals, sales activities, and campaigns. We can customize reports as well, creating reports based on any module fields, and we can integrate with Zoho Analytics for direct capture of reports from our modules. We can merge leads reports to contact reports using SQL, allowing for effective sales funnel tracking to identify drop-offs and optimize conversation strategies. Auto-generated reports are also available for daily scheduling, ensuring that admin receives daily basis reports through automation. With advanced BI features such as drag-and-drop dashboards and predictive analysis using pivot tables, we can create insightful dashboards while pulling CRM and external data from sources such as Google Ads and Facebook Ads for unified analytics. The automation capabilities in Zoho CRM have helped streamline our organization's sales and marketing tasks by handling repetitive tasks such as sending follow-up emails, assigning leads, and updating fields. For example, if a lead score is greater than 80, it automatically assigns that record to the senior sales representative. There are also blueprint options to define the step-by-step sales process, ensuring every sales representative follows the same process. Automation includes assignment rules, lead scoring, priority load options, sales signals, macros, and territory management, which automatically routes leads based on geography, revenue, and industries. Additionally, deal stage automations trigger actions when a deal moves stages, such as sending a contract when it moves to negotiation. For marketing, there are tools for email campaign automation, behavior-based triggers, campaign to lead sync, and social media automations. The overall benefits I have seen from using Zoho CRM include centralized customer data, where all customer interactions are visible in one place, providing a 360-degree view. Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks. This leads to better marketing ROI, as we can track campaigns, ad spend, and lead sources, connecting marketing efforts to revenue. Enhanced collaboration through shared notes, tasks, and role-based access enables teamwork within our internal users and sales teams, contributing to customer satisfaction. Moreover, Zoho CRM is scalable and customizable, adapting to startups, SMBs, and enterprises with its flexible modules and fields. Lastly, it is cost-efficient compared to Salesforce and HubSpot while including a wide range of features.
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
9%
Computer Software Company
8%
University
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one to ten for pricing, Sales Creatio is approximately a two or three, since they pro...
What needs improvement with Sales Creatio?
The only improvement needed in Sales Creatio is probably more straightforward email integration with Outlook. Whether it's an Android phone or an Apple phone, it's best to use an iPad, but their mo...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
What needs improvement with Zoho CRM?
The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics. Zoho CRM's support can improve significantly, although it's designed to require mi...
 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Sales Creatio vs. Zoho CRM and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.