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Netcore Customer Engagement Platform vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 26, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Netcore Customer Engagement...
Ranking in Marketing Automation
21st
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (6th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
5.9
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Netcore Customer Engagement Platform is 1.1%, down from 2.2% compared to the previous year. The mindshare of Oracle Eloqua is 4.4%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Oracle Eloqua4.4%
Netcore Customer Engagement Platform1.1%
Other94.5%
Marketing Automation
 

Featured Reviews

FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
Madhan Krishnamoorthy - PeerSpot reviewer
Senior Functional Consultant at a tech vendor with 51-200 employees
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can trigger emails and actions based on their behaviors, which is very beneficial."
"The solution is stable."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."
"It provides good support for really large databases."
"Lead scoring has helped with the process of qualifying leads."
"The solution is good for B2B email marketing."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
 

Cons

"Interface and design consistency are my two significant cons for this platform."
"The dashboards or the data which we get from insights reports could be improved."
"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution should consider adding functionality related to event listening, such as webhooks."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The product's initial setup process could be better."
"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."
"The solution could improve by having a more user-friendly interface."
 

Pricing and Cost Advice

"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
"It's quite expensive."
"Oracle Eloqua's pricing is medium."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Our licensing costs are yearly."
"The solution is expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Healthcare Company
10%
Insurance Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
 

Questions from the Community

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What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...
What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Also Known As

Netcore Smartech, Smartech
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Goair, Koovs.com, Oxigen Wallet, SBI MF
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Netcore Customer Engagement Platform vs. Oracle Eloqua and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.