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Amplitude vs Netcore Customer Engagement Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (4th), AI Data Analysis (5th), AI Customer Experience Personalization (4th)
Netcore Customer Engagement...
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Marketing Automation (19th), Customer Data Platforms (CDP) (10th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Amplitude is designed for Customer Data Analysis and holds a mindshare of 10.4%, down 18.3% compared to last year.
Netcore Customer Engagement Platform, on the other hand, focuses on Marketing Automation, holds 1.5% mindshare, down 2.4% since last year.
Customer Data Analysis Mindshare Distribution
ProductMindshare (%)
Amplitude10.4%
IBM Watson Customer Experience Analytics9.3%
Glassbox8.1%
Other72.19999999999999%
Customer Data Analysis
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Netcore Customer Engagement Platform1.5%
Salesforce Marketing Cloud12.3%
Marketo10.4%
Other75.8%
Marketing Automation
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."
"Having accessible data which can be easily customized and manipulated by even business stakeholders with less technical knowledge is one of the best things."
"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"We got a 30% increase in email open rates due to relevant targeting, 30% increase in overall leads, 12-15 man-hours savings per week due to automation."
"With this product, we are able to do so much more with our marketing."
"We can trigger emails and actions based on their behaviors, which is very beneficial."
 

Cons

"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."
"Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure."
"Setting up reports in Amplitude was challenging for me as a newer user."
"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"The free features in Amplitude Analytics need enhancement."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."
"Amplitude could be improved by being cheaper."
"Interface and design consistency are my two significant cons for this platform."
"Interface and design consistency are my two significant cons for this platform."
"Customer service is good, but the Netcore Smartech team should strive for improving it further. EMM customer service was far better than Smartech customer service as Smartech needs better coordination between Netcore back end teams, which needs to be improved."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
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Top Industries

By visitors reading reviews
Construction Company
13%
Insurance Company
10%
Computer Software Company
9%
Comms Service Provider
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
No data available
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
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Also Known As

ClearBrain
Netcore Smartech, Smartech
 

Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Goair, Koovs.com, Oxigen Wallet, SBI MF
Find out what your peers are saying about Amplitude vs. Netcore Customer Engagement Platform and other solutions. Updated: November 2025.
893,164 professionals have used our research since 2012.