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CleverTap vs Netcore Customer Engagement Platform comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

CleverTap
Average Rating
8.8
Number of Reviews
4
Ranking in other categories
Mobile Marketing and Advertising (2nd)
Netcore Customer Engagement...
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Marketing Automation (19th), Customer Data Platforms (CDP) (8th)
 

Mindshare comparison

CleverTap and Netcore Customer Engagement Platform aren’t in the same category and serve different purposes. CleverTap is designed for Mobile Marketing and Advertising and holds a mindshare of 8.5%, down 17.6% compared to last year.
Netcore Customer Engagement Platform, on the other hand, focuses on Marketing Automation, holds 1.5% mindshare, down 2.3% since last year.
Mobile Marketing and Advertising Mindshare Distribution
ProductMindshare (%)
CleverTap8.5%
Braze10.6%
Leanplum9.6%
Other71.3%
Mobile Marketing and Advertising
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Netcore Customer Engagement Platform1.5%
Salesforce Marketing Cloud11.7%
Marketo10.4%
Other76.4%
Marketing Automation
 

Featured Reviews

Carol Gabriel - PeerSpot reviewer
Senior Software Engineer at Unisys
Targeted journeys have boosted engagement and support teams track user behavior daily
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.
FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization."
"From my experience, CleverTap is doing exceptional work."
"CleverTap has been really useful for me, and I think I don't need to add anything more."
"We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency."
"We can trigger emails and actions based on their behaviors, which is very beneficial."
"We got a 30% increase in email open rates due to relevant targeting, 30% increase in overall leads, 12-15 man-hours savings per week due to automation."
"With this product, we are able to do so much more with our marketing."
 

Cons

"I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features."
"From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity."
"One area where I feel there could be improvement is the ease of use for non-technical teams."
"Interface and design consistency are my two significant cons for this platform."
"Interface and design consistency are my two significant cons for this platform."
"Customer service is good, but the Netcore Smartech team should strive for improving it further. EMM customer service was far better than Smartech customer service as Smartech needs better coordination between Netcore back end teams, which needs to be improved."
 

Pricing and Cost Advice

Information not available
"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
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Top Industries

By visitors reading reviews
Educational Organization
25%
Computer Software Company
19%
Outsourcing Company
10%
Religious Institution
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for CleverTap?
The cost is relatively competitive and affordable, but smaller organizations might find it a bit difficult to use this tool, especially when they are working under a limited budget.
What needs improvement with CleverTap?
The area where CleverTap can be improved is in identifying customer behavior. Tutorials on how to use this tool should be made public and online, and it should make its interface simpler for new us...
What is your primary use case for CleverTap?
I use CleverTap for behavioral analytics and customer engagement, where I create targeted campaigns for specific segments, analyze campaign performance, and take marketing decisions based on the en...
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Also Known As

WizRocket
Netcore Smartech, Smartech
 

Overview

 

Sample Customers

Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Here are some of our customers - - Vodafone Idea - SonyLIV - Daimler - Gojek - Carousell - Premier League
Goair, Koovs.com, Oxigen Wallet, SBI MF