Meraki Location Analytics vs Salesforce Einstein Analytics comparison

Meraki Location Analytics vs. Salesforce Einstein Analytics

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Meraki Location Analytics

Ranking in BI (Business Intelligence) Tools

22nd

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Einstein Analytics

Ranking in BI (Business Intelligence) Tools

15th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.6%, up from 0.2% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.0%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Salesforce Einstein Analytics	1.0%
Meraki Location Analytics	0.6%
Other	98.4%

BI (Business Intelligence) Tools

Featured Reviews

Mike Scofield

Director of Technology at a educational organization with 51-200 employees

Location analytics helps in finding rogue hotspots and locating missing devices

I use Location Analytics occasionally to identify a rogue hotspot or to find the last location of a missing device. In some cases, if there is an interference issue, I might be able to determine the location. However, such instances are unusual I use Location Analytics to identify rogue hotspots…

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Sunny Nair

Solution Architect and Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has always been very good."

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."

"The initial setup process is easy."

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."

"The stability of the solution is excellent, and I would rate it a ten out of ten."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."

"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"

"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"The solution scales extremely well."

"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."

"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."

"There is definitely a lot of ROI in it."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

More Salesforce Einstein Analytics pros

Cons

"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."

"The technical support before implementation could be better for premium partners."

"There are no specific areas for improvement as everything is working very well."

"I would like to see all of the features included in a single package."

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."

"The pricing is a pain point for us. It's a bit expensive."

"Better pricing would make it available to more users and we would likely use it more broadly within the organization."

"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."

"There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language."

"The product is expensive."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"I rate the solution's pricing a seven out of ten."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The solution is expensive."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	4
Large Enterprise	12

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?

The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...

What needs improvement with Meraki Location Analytics?

My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...

What is your primary use case for Meraki Location Analytics?

We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

What needs improvement with Salesforce Einstein Analytics?

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

Microsoft Power BI vs Meraki Location Analytics

Comparisons

Compared 54% of the time

Oracle Analytics Cloud vs Meraki Location Analytics

Compared 46% of the time

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Microsoft Power BI vs Salesforce Einstein Analytics

Compared 28% of the time

Databricks vs Salesforce Einstein Analytics

Compared 19% of the time

Tableau Enterprise vs Salesforce Einstein Analytics

Compared 16% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 9% of the time

SAP BusinessObjects Business Intelligence Platform vs Salesforce Einstein Analytics

Compared 7% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Meraki Location Analytics

Download Meraki Location Analytics product report

Salesforce Einstein Analytics

Download Salesforce Einstein Analytics product report

Also Known As

No data available

Einstein Analytics, Salesforce Wave Analytics

Overview

Cisco Meraki's location analytics and engagement solution displays real-time location statistics to improve customer engagement and loyalty across sites. Data collected by intelligent Meraki APs is synced with the Meraki cloud, automatically reported in the dashboard, and exported to third-party applications via the Cisco Meraki Location Analytics API.

Cisco

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Meraki Location Analytics vs. Salesforce Einstein Analytics