LeadSquared vs Pipedrive comparison

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LeadSquared

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Executive SummaryUpdated on Dec 19, 2024

Pipedrive and LeadSquared are competing in the CRM space, each offering unique capabilities tailored for different business needs. While LeadSquared has an edge with its comprehensive marketing automation features, Pipedrive stands out in ease of use and sales pipeline management.

Features: Pipedrive offers a visual sales pipeline, customization options, and an intuitive user interface that simplifies sales processes. LeadSquared presents advanced lead scoring, robust marketing automation, and email campaign management tools that benefit marketing-focused efforts.

Room for Improvement: Pipedrive could enhance its marketing automation capabilities, improve direct customer communication tools, and expand its data analysis features. LeadSquared may consider simplifying its interface, optimizing user navigation for beginners, and expanding integrations with third-party tools to increase its adaptability.

Ease of Deployment and Customer Service: Pipedrive provides a streamlined deployment process with excellent support resources, making it accessible for quick implementations. LeadSquared offers personalized deployment options and dedicated customer service, ideal for businesses with complex needs requiring tailored assistance.

Pricing and ROI: Pipedrive features competitive pricing with a lower initial setup cost, appealing for small to medium-sized sales teams aiming for quick ROI. LeadSquared requires a higher upfront investment, but its expansive feature set offers a broader ROI potential, suitable for larger organizations prioritizing integrated marketing solutions.

To learn more, read our detailed LeadSquared vs. Pipedrive Report (Updated: April 2026).

LeadSquared vs. Pipedrive

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

24th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Marketing Automation (8th)

Pipedrive

Ranking in CRM

19th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (8th), Opportunity Management (6th), Sales Force Automation (9th)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Pipedrive	1.1%
LeadSquared	0.9%
Other	98.0%

CRM

Featured Reviews

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

Structured lead tracking has improved sales visibility and now drives higher conversion rates

The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The initial setup is very easy."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM, integrates well with our existing systems, and is user-friendly."

"Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; once we moved to LeadSquared, we have visibility, we understand which salesperson has how many leads and what the conversion rate is, we can measure all these things in LeadSquared, and this improved our decision-making, with the conversion rate increasing by about 30 to 35% after moving to LeadSquared."

"The most valuable feature of LeadSquared is the customization."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily."

"The initial setup is straightforward."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The biggest and the best feature is the view that you get when you log in, where you have a board like Kanban with columns that help you move deals along the process and really keep track of where you are."

"The usability of the solution is its valuable feature."

More Pipedrive pros

Cons

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"Pipedrive is relatively stable, but the performance is lackluster compared to other solutions in this space."

"Pipedrive has some weaknesses against Salesforce."

"New features sometimes seem bolted on rather than being smooth."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"You must pay more if you need an additional feature."

More Pipedrive cons

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"The price of Pipedrive has been reasonable."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The product is expensive but provides valuable services."

"Pipedrive is relatively more affordable than other solutions."

"As of now, the pricing and value are quite good."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"We pay $1000 a month for the tool."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

15%

Outsourcing Company

13%

Comms Service Provider

13%

Financial Services Firm

11%

Construction Company

12%

Outsourcing Company

11%

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

What is your experience regarding pricing and costs for LeadSquared?

The pricing, setup cost, and licensing are in line with industry standards. Compared to other top-niche products, they are less, and it is good.

What needs improvement with LeadSquared?

There are not many improvements needed for LeadSquared.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

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Product Reports

CRM

Download LeadSquared product report

Download Pipedrive product report

Overview

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

LeadSquared

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

LeadSquared vs. Pipedrive