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LeadSquared vs Pipedrive comparison

LeadSquared and Pipedrive are both solutions in the CRM category. LeadSquared is ranked #32 with an average rating of 7.5, while Pipedrive is ranked #16 with an average rating of 8.1. LeadSquared holds a 0.8% mindshare in CRM, compared to Pipedrive’s 1.1% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 78% of Pipedrive users who would recommend it.
LeadSquared
Read 4 LeadSquared reviews
  • 449 Views
  • 308 Comparison Views
80% willing to recommend
Pipedrive
Read 13 Pipedrive reviews
  • 692 Views
  • 288 Comparison Views
78% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pipedrive and LeadSquared are competing in the CRM space, each offering unique capabilities tailored for different business needs. While LeadSquared has an edge with its comprehensive marketing automation features, Pipedrive stands out in ease of use and sales pipeline management.

Features: Pipedrive offers a visual sales pipeline, customization options, and an intuitive user interface that simplifies sales processes. LeadSquared presents advanced lead scoring, robust marketing automation, and email campaign management tools that benefit marketing-focused efforts.

Room for Improvement: Pipedrive could enhance its marketing automation capabilities, improve direct customer communication tools, and expand its data analysis features. LeadSquared may consider simplifying its interface, optimizing user navigation for beginners, and expanding integrations with third-party tools to increase its adaptability.

Ease of Deployment and Customer Service: Pipedrive provides a streamlined deployment process with excellent support resources, making it accessible for quick implementations. LeadSquared offers personalized deployment options and dedicated customer service, ideal for businesses with complex needs requiring tailored assistance.

Pricing and ROI: Pipedrive features competitive pricing with a lower initial setup cost, appealing for small to medium-sized sales teams aiming for quick ROI. LeadSquared requires a higher upfront investment, but its expansive feature set offers a broader ROI potential, suitable for larger organizations prioritizing integrated marketing solutions.

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To learn more, read our detailed LeadSquared vs. Pipedrive Report (Updated: April 2025).
Buyer's Guide
LeadSquared vs. Pipedrive
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
32nd
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
Pipedrive
Ranking in CRM
16th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Local Government CRM (5th), Opportunity Management (5th), Sales Force Automation (6th)
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.2% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
Read full review
Vykintas Arlauskas - PeerSpot reviewer
An easy- to- use and scalable cloud-based CRM tool for managing and tracking
I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."
"The initial setup is very easy."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"It is a stable platform."
"The solution is pretty easy to use and intuitive."
"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."
"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."
"The usability of the solution is its valuable feature."
"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."
"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."
"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."
More Pipedrive pros
 

Cons

"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."
"The solution's report section is not very capable and could be improved."
"The notifications and workflow management can be improved in LeadSquared."
"The product is expensive."
"Reporting capabilities of the solution could be improved."
"The automation process is challenging."
"You must pay more if you need an additional feature."
"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."
"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."
"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."
"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."
More Pipedrive cons
 

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"Pipedrive is relatively more affordable than other solutions."
"The solution is affordable."
"As of now, the pricing and value are quite good."
"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
"The product is expensive but provides valuable services."
More Pipedrive pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
15%
Media Company
10%
Educational Organization
10%
Educational Organization
56%
Computer Software Company
8%
Manufacturing Company
4%
Government
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
See all answers
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
See all answers
What do you like most about Pipedrive?
The most valuable feature is the ability to create timelines and custom fields.
See all answers
What is your experience regarding pricing and costs for Pipedrive?
The pricing is satisfactory.
See all answers
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
See all answers
 

Comparisons

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Apollo.io vs Pipedrive Logo
Apollo.io vs Pipedrive
Compared 74% of the time
Odoo vs Pipedrive Logo
Odoo vs Pipedrive
Compared 10% of the time
Zoho CRM vs Pipedrive Logo
Zoho CRM vs Pipedrive
Compared 8% of the time
Microsoft Dynamics CRM vs Pipedrive Logo
Microsoft Dynamics CRM vs Pipedrive
Compared 8% of the time
More Pipedrive Competitors
 

Product Reports

Buyer's Guide
CRM
May 2025
LeadSquared reportDownload LeadSquared product report
Buyer's Guide
Pipedrive
April 2025
Pipedrive reportDownload Pipedrive product report
 

Also Known As

No data available
PipelineDeals
 

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared
Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.
Pipedrive
 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
Buyer's Guide
LeadSquared vs. Pipedrive
April 2025
Free Report: LeadSquared vs. Pipedrive
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