IBM Watson Campaign Automation vs Marketo comparison

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Executive Summary

We performed a comparison between IBM Watson Campaign Automation and Marketo based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: November 2023).
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Pricing and Cost Advice
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  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

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    Top Answer:For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this. It was a new solution for us. Migration from one platform to another… more »
    Top Answer:We primarily use the solution for a lot of activities, including market interaction and event interaction. Basically, campaign formation. Kyndryl is part of IBM. We have implemented it there and… more »
    Average Words per Review
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    Also Known As
    IBM Marketing Cloud, IBM SilverPop
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    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Learn more about IBM Watson Campaign Automation
    Learn more about Marketo
    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    Computer Software Company22%
    Financial Services Firm14%
    Healthcare Company6%
    Manufacturing Company5%
    Company Size
    No Data Available
    Small Business50%
    Midsize Enterprise28%
    Large Enterprise22%
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Marketing Automation
    November 2023
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: November 2023.
    745,775 professionals have used our research since 2012.

    IBM Watson Campaign Automation is ranked 13th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 3 reviews. IBM Watson Campaign Automation is rated 0.0, while Marketo is rated 7.6. On the other hand, the top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub and Pardot.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.