We performed a comparison between IBM Watson Campaign Automation and Marketo based on real PeerSpot user reviews.Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
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Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
IBM Watson Campaign Automation is ranked 13th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 3 reviews. IBM Watson Campaign Automation is rated 0.0, while Marketo is rated 7.6. On the other hand, the top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub and Pardot.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.