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HubSpot Marketing Hub vs Oracle Eloqua vs Wunderkind Audiences comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, up from 9.1% compared to the previous year. The mindshare of Oracle Eloqua is 4.6%, down from 9.6% compared to the previous year. The mindshare of Wunderkind Audiences is 1.1%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.2%
Oracle Eloqua4.6%
Wunderkind Audiences1.1%
Other85.1%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Madhan Krishnamoorthy - PeerSpot reviewer
Senior Functional Consultant at a tech vendor with 51-200 employees
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
13%
Outsourcing Company
6%
Educational Organization
6%
Financial Services Firm
13%
Healthcare Company
9%
Insurance Company
8%
Marketing Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI ...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific ...
What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...
What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
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Also Known As

No data available
Eloqua, Oracle Marketing Cloud
No data available
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Finish Line, Golfsmith, Value City Furniture, Boston Proper
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: January 2026.
881,821 professionals have used our research since 2012.