Google Campaign Manager vs Salesforce Marketing Cloud comparison

Google and Salesforce are both solutions in the Marketing Management category. Google is ranked #14, while Salesforce is ranked #1 with an average rating of 8.6. Google holds a 1.6% mindshare in MM, compared to Salesforce’s 15.5% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Google Campaign Manager

184 Views
184 Comparison Views

Salesforce Marketing Cloud

Read 61 Salesforce Marketing Cloud reviews

4,072 Views
1,547 Comparison Views

98% willing to recommend

Google Campaign Manager

Salesforce Marketing Cloud

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Google Campaign Manager and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: December 2025).

Buyer's Guide

Marketing Management

December 2025

Download the complete report

Helped 879,768 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Campaign Manager

Ranking in Marketing Management

14th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Google Campaign Manager is 1.6%, up from 1.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.5%, up from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	15.5%
Google Campaign Manager	1.6%
Other	82.9%

Marketing Management

Featured Reviews

Use Google Campaign Manager?

Leave a review

Priyanka Gauda

Consultant at SNDT

Enhanced connectivity across multiple channels while benefiting from insightful reports

The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

See recommendations

879,768 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

Questions from the Community

Ask a question

Earn 20 points

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

See all answers

Comparisons

Adobe Campaign vs Google Campaign Manager

Compared 36% of the time

More Google Campaign Manager Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 18% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

Oracle CRM vs Salesforce Marketing Cloud

Compared 1% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Management

December 2025

Download Google Campaign Manager product report

Buyer's Guide

Salesforce Marketing Cloud

December 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

Google

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Information Not Available

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: December 2025.

DOWNLOAD NOW

879,768 professionals have used our research since 2012.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.