Google Campaign Manager vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Campaign Manager and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about monday, Salesforce, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: November 2022).
654,658 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I wasn't involved with the licensing, but I believe it's negotiable."
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • More monday.com Pricing and Cost Advice →

    Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Monday.com is one of the best project management softwares available on the market. It lets you create and customize the… more »
    Top Answer:We have project overviews to keep track of each client and project and I can also see what the other managers are doing… more »
    Top Answer:Monday could be improved if it could be linked with Google Calendar. This way, I can add deadlines directly on Monday… more »
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    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you… more »
    Top Answer:I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd… more »
    Comparisons
    Also Known As
    DaPulse
    ExactTarget
    Learn More
    Overview

    monday.com is a cloud-based platform that allows teams to design their own work management software and applications. monday.com is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work

    monday.com is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how monday.com software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning

    monday.com Features

    monday.com has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling: monday.com’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make monday.com your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: monday.com provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users

    monday.com stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about monday.com
    Learn more about Google Campaign Manager
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    Information Not Available
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm18%
    Non Tech Company8%
    Manufacturing Company7%
    Retailer7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government9%
    Financial Services Firm8%
    Manufacturing Company7%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Media Company9%
    Manufacturing Company9%
    Comms Service Provider7%
    REVIEWERS
    Computer Software Company56%
    Marketing Services Firm11%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company25%
    Comms Service Provider11%
    Financial Services Firm9%
    Retailer5%
    Company Size
    REVIEWERS
    Small Business79%
    Midsize Enterprise12%
    Large Enterprise9%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise13%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise21%
    Large Enterprise68%
    REVIEWERS
    Small Business24%
    Midsize Enterprise29%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise14%
    Large Enterprise66%
    Buyer's Guide
    Marketing Management
    November 2022
    Find out what your peers are saying about monday, Salesforce, Microsoft and others in Marketing Management. Updated: November 2022.
    654,658 professionals have used our research since 2012.

    Google Campaign Manager is ranked 11th in Marketing Management while Salesforce Marketing Cloud is ranked 2nd in Marketing Management with 34 reviews. Google Campaign Manager is rated 0.0, while Salesforce Marketing Cloud is rated 8.2. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Google Campaign Manager is most compared with Adobe Campaign, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and Sprinklr.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.