Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
| Product | Market Share (%) |
|---|---|
| Google Campaign Manager | 1.3% |
| Microsoft Dynamics CRM | 21.3% |
| SAP CRM | 18.1% |
| Other | 59.3% |
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