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Adobe Campaign vs Google Campaign Manager comparison

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Adobe Campaign

Read 1 Adobe Campaign review
1,160 views|899 comparisons
100% willing to recommend
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Google Campaign Manager

506 views|311 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Adobe Campaign and Google Campaign Manager based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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Featured Review
SM17
Though it is good for the analytics part, it needs to be made less complex for users
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Questions from the Community
What do you like most about Adobe Campaign?
Top Answer:Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
Top Answer:The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our… more »
What is your primary use case for Adobe Campaign?
Top Answer:It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on… more »
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Earn 20 points

Ranking
7th
out of 30 in Marketing Management
Views
1,160
Comparisons
899
Reviews
1
Average Words per Review
510
Rating
7.0
10th
out of 30 in Marketing Management
Views
506
Comparisons
311
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Neolane Campaign
Learn More
Adobe
Google
Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

Sample Customers
Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Information Not Available
Top Industries
VISITORS READING REVIEWS
Educational Organization19%
Financial Services Firm18%
Insurance Company9%
Computer Software Company8%
VISITORS READING REVIEWS
Educational Organization42%
Computer Software Company17%
Financial Services Firm7%
Manufacturing Company5%
Company Size
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise29%
Large Enterprise63%
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise47%
Large Enterprise45%
Buyer's Guide
Marketing Management
April 2024
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Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
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767,667 professionals have used our research since 2012.

Adobe Campaign is ranked 7th in Marketing Management with 1 review while Google Campaign Manager is ranked 10th in Marketing Management. Adobe Campaign is rated 7.0, while Google Campaign Manager is rated 0.0. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Amazon Pinpoint, HCL Campaign and Siebel Marketing Resource Management, whereas Google Campaign Manager is most compared with Salesforce Marketing Cloud.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.