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Freshsales vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
12th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
CRM (26th), Opportunity Management (9th), Sales Force Automation (13th)
ServiceNow Customer Service...
Ranking in CRM Customer Engagement Centers
3rd
Average Rating
8.2
Reviews Sentiment
7.5
Number of Reviews
14
Ranking in other categories
Customer Experience Management (3rd)
 

Mindshare comparison

As of July 2025, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 1.3%, down from 2.0% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 10.6%, up from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
Arvind  Mehrotra - PeerSpot reviewer
Integrating departments for unified service while managing complexity and learning curve
ServiceNow Customer Service Management ( /products/servicenow-customer-service-management-reviews ) integrates the admin, finance, HR, and service departments, enabling an employee of an organization to get service from a single window. It integrates all different queues into one dashboard and consolidates various departments, ensuring visibility across the organization is transparent. It helps to create a shared services organization, reducing the operational complexity and facilitating a more unified service delivery. It consolidates all service desks under one umbrella, enhancing efficiency.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Email integration is easy."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"Freshsales is user-friendly, scalable and stable."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7."
"What I like best about ServiceNow Customer Service Management is that it's a good tool. I like how fast it is and that it's cloud-based. I also like that it's very easy to use. ServiceNow Customer Service Management has minimum options, for example, column options and tab options when compared to other solutions, which makes it easier to use over others."
"The setup phase of the solution was straightforward...Regarding the product's user interface, there is an in-built portal developed by ServiceNow, which is good."
"One of the solution's most valuable features is its integration with the ITSM suite. When you acquire it, you also get access to incident and problem management from ITSM. This allows you to register a ticket in the product to work with the end user while using ITSM to handle the internal resolution process."
"The product provides flexibility in managing and categorizing the incidents."
"Our organization has received excellent tech support for ServiceNow Customer Service Management."
"We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the tool can offer. It can be integrated with any external system. There are also automation possibilities."
"The best aspect of ServiceNow Customer Service Management is its out-of-the-box features that support all customer service processes."
 

Cons

"The price of this solution could be improved as well as the reporting functionality."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"The solution needs to improve the user experience and leads capture."
"It lacks customizability for complex and larger use cases."
"We can use only one domain in the basic package."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"ServiceNow Customer Service Management works fine for me, for now, so there isn't any room for improvement I see in it. In the next release of the tool, I'd like users to be able to download all reports because as a user, I can only download a limited number of reports from ServiceNow Customer Service Management, but my management team can do so. I'm unsure if it's a feature that's included in the tool or not."
"I do not have any notes for improvements."
"If our organization wants to customize features that are not initially available in the system, these customizations might cause issues during upgrades."
"Sometimes ServiceNow Customer Service Management lags, meaning the speed is low or there is a delay in operations."
"The solution seems to be moving towards low-code/no-code technology. It is a negative aspect of my experience with the product. It also needs to introduce a clearer pricing structure."
"The pricing must be more flexible."
"One area for improvement would be integrating IVR systems. Many customers need the ticketing solution and a native IVR system within the same platform. ServiceNow Customer Service Management doesn't offer an IVR solution that works natively or comes in the same package. Customers often have to integrate their IVR with third-party solutions like Twilio. However, the agreement between ServiceNow and Twilio ended some months ago, making it more challenging to integrate IVR functionalities."
"The product lacks customization capabilities. In the future, the product should include more options for customization to be able to meet the demands of the customers."
 

Pricing and Cost Advice

"The basic price is affordable. The add ons are expensive."
"The tool is not that expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
"The product has a premium price"
"I rate the product's pricing a five on a scale of one to ten, where one is cheap, and ten is expensive. The solution is neither cheap nor expensive."
"I rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Insurance Company
9%
Outsourcing Company
8%
Computer Software Company
9%
Financial Services Firm
9%
Manufacturing Company
9%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Freshsales?
Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap.
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What do you like most about ServiceNow Customer Service Management?
We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the ...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
What needs improvement with ServiceNow Customer Service Management?
The integration cost and learning curve are very high, and managing this platform requires sophisticated handling, which is more complex compared to other solutions.
 

Also Known As

No data available
ServiceNow CSM
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Freshsales vs. ServiceNow Customer Service Management and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.