

Freshsales and ServiceNow Customer Service Management compete in the customer service software market. Freshsales appears to have the upper hand in cost-effectiveness and support, whereas ServiceNow stands out for its feature-rich offerings deemed worth the price by user reviews.
Features: Freshsales provides intuitive CRM, automation, and lead scoring that enhance sales processes. Its integration with Shopify and ability to communicate on WhatsApp make it user-friendly. ServiceNow excels with advanced integrations, comprehensive service management, and workflow management capabilities designed for complex organizational needs.
Room for Improvement: Freshsales may lack some enterprise-level functionalities and while suitable for small businesses, scalability could be enhanced. ServiceNow's complexity can challenge ease of use, with a need for simpler deployment options and reduced setup time.
Ease of Deployment and Customer Service: Freshsales is recognized for straightforward deployment and exceptional support, simplifying the user experience. ServiceNow offers robust deployment options but might require more time to implement effectively, making it better suited for larger enterprises seeking extensive customization.
Pricing and ROI: Freshsales is appreciated for its competitive pricing and attractive return on investment, driven by low setup costs. ServiceNow, while demanding a higher initial investment, delivers substantial ROI through its expansive features that justify the cost for larger organizations.
We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.
I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.
Fewer employees are required based on the automation that we created.
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.
They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate.
It is better because partners have a deep understanding of the code and configuration challenges.
Customer support provides a lot of help and responds immediately, offering very good service.
Whenever we raise high cases, we do get a response in minimum TAT.
Freshsales offers excellent scalability for startups and mid-sized companies.
Freshsales is very easy to scale.
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
Being a cloud solution, I have not faced any downtime so far.
Freshsales is stable, with no server crashes reported.
Freshsales is stable; I have never had any issues with glitches or bugs.
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.
The support provided by the service team or fresh service team and the customer team of the company is very poor.
The support feature, especially the chat option and FAQs, is very self-explanatory with many useful elements.
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Quick case resolutions through AI is one of the most valuable use cases.
Managing this platform requires sophisticated handling.
the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.
The setup cost is very good and within the budget.
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.
In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.
The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available.
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
| Product | Mindshare (%) |
|---|---|
| ServiceNow Customer Service Management | 4.2% |
| Freshsales | 3.8% |
| Other | 92.0% |


| Company Size | Count |
|---|---|
| Small Business | 10 |
| Midsize Enterprise | 2 |
| Large Enterprise | 3 |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 1 |
| Large Enterprise | 9 |
Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.
Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.
What are the standout features of Freshsales?In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.
ServiceNow Customer Service Management offers advanced workflow capabilities, effective incident management, and portal enhancements. It enables seamless integration with business applications and IT Service Management, supporting ticket resolution and SLA assurance for reduced operational complexity.
ServiceNow Customer Service Management is essential for managing customer workflows, incorporating ITSM integration, and automating various processes. Users can benefit from customizable features and low-code solutions, significantly aiding digital transformation efforts. The platform centralizes client management and employs robust reporting tools that enhance visibility and delivery efficiency. Automation and AI features increase productivity by enabling faster resolutions and improving team performance. However, enhancements are needed in integration, customization, and pricing flexibility. Although powerful, integration and customization can be complex and costly, requiring careful management during upgrades. Furthermore, improvements in AI tool connectivity, Gen AI incorporation, and a clearer pricing structure are necessary, alongside requiring a more intuitive interface, increased automation, IVR integration, and faster speeds.
What key features make ServiceNow Customer Service Management stand out?Organizations utilize ServiceNow Customer Service Management across multiple industries to manage incidents, change management, and customer workflows. Its robust infrastructure management and ticketing system integration support enhance vendor relations and IT service requests. Businesses actively manage support activities, track customer complaints, and provide efficient client support through a centralized portal, ensuring streamlined operations across front, middle, and back office functions.
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