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Freshsales vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Freshsales boosts ROI through automation, efficient data management, improved document organization, and is favorably compared to pricier CRMs.
Sentiment score
6.5
ServiceNow CSM delivers positive ROI by enhancing efficiency, optimizing communication, reducing costs, and boosting revenue through effective deployment.
We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.
Business Development Manager at a consultancy with 1-10 employees
I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.
Product Marketing Manager at Samsung
Fewer employees are required based on the automation that we created.
Associate Technology Consultant at a tech vendor with 10,001+ employees
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
System engineer at a retailer with 10,001+ employees
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Freshsales customer service is generally praised, though some find technical support slow, especially with complex issues and escalations.
Sentiment score
6.5
ServiceNow Customer Service Management offers responsive support, available in multiple languages, with effectiveness enhanced through strong partnerships.
The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.
Business Development Manager at a consultancy with 1-10 employees
They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate.
Product Marketing Manager at Samsung
It is better because partners have a deep understanding of the code and configuration challenges.
managing partner at AmPmilify Associates LLP
Customer support provides a lot of help and responds immediately, offering very good service.
System engineer at a retailer with 10,001+ employees
Whenever we raise high cases, we do get a response in minimum TAT.
Software Engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
7.4
Freshsales is scalable for startups and mid-sized firms, but its effectiveness at larger enterprise levels remains uncertain.
Sentiment score
8.0
ServiceNow Customer Service Management offers scalable, customizable solutions, efficiently handling diverse business needs and integrating with other applications.
Freshsales offers excellent scalability for startups and mid-sized companies.
Business Development Manager at a consultancy with 1-10 employees
Freshsales is very easy to scale.
Product Marketing Manager at Samsung
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Head of Business Agility and Development at Aqarat Real Estate Development Company
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
8.7
Freshsales is highly rated for stability, with minimal disruptions, effective error handling, and consistent cloud performance meeting business needs.
Sentiment score
7.9
ServiceNow Customer Service Management offers stable, high-performance service for large enterprises, with rare issues and reliable updates.
Being a cloud solution, I have not faced any downtime so far.
Product Marketing Manager at Samsung
Freshsales is stable, with no server crashes reported.
Business Development Manager at a consultancy with 1-10 employees
Freshsales is stable; I have never had any issues with glitches or bugs.
Operations Manager at Cognitive Global
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Room For Improvement

Freshsales needs better customization, email automation, API, templates, and improved user experience to justify its high licensing costs.
ServiceNow requires improved customization, integration, and user interface, with enhanced AI, automation, and reporting to address setup complexity and learning curve.
Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.
Business Development Manager at a consultancy with 1-10 employees
The support provided by the service team or fresh service team and the customer team of the company is very poor.
Solutions Architect at Locuz Enterprise Solutions Ltd
The support feature, especially the chat option and FAQs, is very self-explanatory with many useful elements.
Operations Manager at Cognitive Global
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Head of Business Agility and Development at Aqarat Real Estate Development Company
Quick case resolutions through AI is one of the most valuable use cases.
Software Engineer at a tech vendor with 10,001+ employees
Managing this platform requires sophisticated handling.
managing partner at AmPmilify Associates LLP
 

Setup Cost

Freshsales is praised for competitive pricing, flexible licensing, and effective support, despite expensive add-ons and additional Brazilian taxes.
ServiceNow Customer Service Management is costly, ideal for enterprises, but potentially too expensive for small businesses despite its value.
the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.
Business Development Manager at a consultancy with 1-10 employees
The setup cost is very good and within the budget.
Associate Technology Consultant at a tech vendor with 10,001+ employees
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
Head of Business Agility and Development at Aqarat Real Estate Development Company
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
Lead Business Analyst at Orange
 

Valuable Features

Freshsales streamlines workflows with automation, AI features, and integrations, offering efficiency and scalability for diverse businesses.
ServiceNow CSM offers efficient workflow management, cloud flexibility, AI features, and ITSM integration to enhance productivity and service delivery.
The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.
Business Development Manager at a consultancy with 1-10 employees
In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.
Operations Manager at Cognitive Global
The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available.
Product Marketing Manager at Samsung
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
System engineer at a retailer with 10,001+ employees
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
7th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
12
Ranking in other categories
CRM (9th), Opportunity Management (8th), Sales Force Automation (4th)
ServiceNow Customer Service...
Ranking in CRM Customer Engagement Centers
5th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
Customer Experience Management (7th)
 

Mindshare comparison

As of July 2026, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 3.8%, up from 1.3% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 4.2%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
ServiceNow Customer Service Management4.2%
Freshsales3.8%
Other92.0%
CRM Customer Engagement Centers
 

Featured Reviews

Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.
BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
17%
Outsourcing Company
10%
Manufacturing Company
7%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What needs improvement with Freshsales?
I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when de...
What is your primary use case for Freshsales?
My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with c...
What advice do you have for others considering Freshsales?
For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presenc...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
 

Also Known As

No data available
ServiceNow CSM
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Freshsales vs. ServiceNow Customer Service Management and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.