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Freshsales vs HootSuite comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
CRM Customer Engagement Centers (9th), CRM (23rd), Opportunity Management (10th), Sales Force Automation (11th)
HootSuite
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Social CRM (3rd), Social Media Management Solutions (3rd), Social Media Analytics Software (1st)
 

Featured Reviews

Manojkumar Reddy - PeerSpot reviewer
Associate Technology Consultant at a tech vendor with 10,001+ employees
Automation has boosted sales efficiency and improves follow-ups across multiple customer segments
The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.
Gabriel  Waweru - PeerSpot reviewer
Senior Software Engineer at Unilever Inc.
Centralized social media workflows have improved collaboration, insights, and customer response
HootSuite offers several valuable features that include an intuitive user interface, which makes it very easy for new users. It also provides a better understanding of what customers want with analytics and gathers those insights into actionable reports, which helps make data-driven decisions easy. Additionally, HootSuite manages and maintains our social presence from anywhere at any time with the HootSuite mobile app. I rely on all of these features, as they are very strategic and helpful in my organization. HootSuite turns real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors. HootSuite supports team collaboration by assigning tasks, managing approvals, and monitoring team performance. HootSuite has positively impacted my organization by streamlining how we manage multiple content on various social platforms, saving considerable time. It has helped us achieve 40% to 50% time savings in content operations, a 25% increase in engagement due to consistent posting, and improved lead response due to improved response time. I measure the time savings through content operation metrics. The 25% increase in engagement resulted from consistent posting on social platforms. HootSuite has also helped us with centralized reporting across different social media channels, enabling us to make data-driven decisions easily.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Freshsales is user-friendly, scalable and stable."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"Freshsales is user-friendly, scalable and stable."
"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"To conclude, the productivity and automation features are the most useful."
"Hootsuite feels like an all-in-one tool; I can publish content on Hootsuite and then answer comments, which is what I do for my customers."
"HootSuite has positively impacted our organization by helping us increase our engagement on LinkedIn by fifteen percent and unlock more engagement on social platforms where we were not expecting to see the movement."
"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"The best features HootSuite offers in my experience are the pipeline and the order status."
"HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent."
"HootSuite has been excellent for helping my team manage our social media content and schedule posts in advance to develop our strategies."
"HootSuite has positively impacted my organization, with increased online giving, increased online revenue, and increased sales engagement."
 

Cons

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"We can use only one domain in the basic package."
"The price of this solution could be improved as well as the reporting functionality."
"It lacks customizability for complex and larger use cases."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution."
"The reporting for this solution across all their products could be improved."
"The solution needs to improve the user experience and leads capture."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"Before choosing HootSuite, I evaluated the sales team, which is acceptable, but I need the legal team, the finance team, and integration about the pipeline, which is not very good."
"HootSuite could be improved by enhancing its ability to create Reels in the platform."
"I advise against using Hootsuite."
"The pricing would be great if it were free. It costs $99 per month, which is quite expensive."
"An area where HootSuite can be improved is the limitation in approving posts, scheduling posts, or reviewing analytics, as those features feel hard to use on a mobile device."
 

Pricing and Cost Advice

"The basic price is affordable. The add ons are expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The tool is not that expensive."
"​I have only used the free versions.​"
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Top Industries

By visitors reading reviews
Outsourcing Company
11%
Computer Software Company
11%
Comms Service Provider
11%
Construction Company
11%
Manufacturing Company
10%
University
9%
Retailer
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise7
 

Questions from the Community

What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup phase is fast, and you don't need to do many customizations apart from the confi...
What needs improvement with HootSuite?
HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.
What is your primary use case for HootSuite?
My main use case for HootSuite is scheduling social media posts across various social media platforms. In the past we've had campaigns for various things, but I use HootSuite because it's really ni...
What advice do you have for others considering HootSuite?
I don't use it for reporting; it's mainly for analytics. You're able to get a dashboard of analytics from posts. If you post on LinkedIn, Facebook, or X, you're able to see everything all in one sp...
 

Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Find out what your peers are saying about Freshsales vs. HootSuite and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.