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BetterCloud vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
14th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (36th), SaaS Management Platforms (9th)
Omada Identity
Ranking in User Provisioning Software
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
65
Ranking in other categories
Identity Management (IM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of August 2026, in the User Provisioning Software category, the mindshare of BetterCloud is 1.4%, up from 0.5% compared to the previous year. The mindshare of Omada Identity is 5.4%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Mindshare Distribution
ProductMindshare (%)
Omada Identity5.4%
BetterCloud1.4%
Other93.2%
User Provisioning Software
 

Featured Reviews

PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"You simply cannot use Google Apps without it, so it's a no brainer."
"Omada's onboarding features reflect our processes for onboarding new employees well. That is the primary reason we use this solution. We use role-based access control. I'm not sure how much it has improved our security posture, but it's made managing identities more convenient."
"We are able to onboard new user accounts much faster by automating the process and standardizing our operations globally. Previously, there were many individual processes and manual admin interactions. We also see a lot of cost savings and benefits because through automation and standardization."
"It has a very user-friendly interface compared to what we are used to, and it is highly configurable. In the old solution, when we needed to do something, we had to have a programmer sitting next to us, whereas, in Omada Identity, everything is configurable."
"It scales in terms of numbers and types of identities. It can govern the on-premise applications as well as the cloud applications. So, it can manage hybrid environments with all types of identities and various load amounts."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."
"Another unique benefit of Omada is their accelerator pack, which can propel you from zero to a working environment with basic configurations in about twelve to fourteen weeks."
"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."
 

Cons

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
"Omada's reporting functionality is limited and could benefit from greater customization."
"Functionality and usability could be improved."
"I am not working with the product, but they have this BI tool for role-based mining, and I think that should be included in the core product rather than an add-on."
"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."
"There's a challenge with handling large amounts of data in this system."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there. For example, they could add functionality on the authentication side, functionality that Octa and SailPoint have. But they should do that while maintaining the same simplicity that makes Omada a product of choice today."
"They need to improve the cost for small companies."
 

Pricing and Cost Advice

Information not available
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"The pricing is too high for SMBs."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"The pricing for Omada Identity is fair."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"It is licensed per managed user per year."
"The pricing is okay."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise53
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What is your experience regarding pricing and costs for Omada Identity Cloud?
Omada Identity is not a cheap license; it is on the expensive side, and there are certainly cheaper options available. However, I think the benefits outweigh the costs. I recognize that the cloud l...
What needs improvement with Omada Identity Cloud?
Omada Identity could be improved by revamping the password system because the one in place currently does not align well with modern standards. I believe they would like to enhance it, but currentl...
What is your primary use case for Omada Identity Cloud?
Omada Identity serves as our primary identity and governance system for the entire bank and all applications and platforms, enabling central governance and administration and provisioning of resour...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.