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BetterCloud vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
12th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (40th), SaaS Management Platforms (8th)
Omada Identity
Ranking in User Provisioning Software
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
53
Ranking in other categories
Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (5th)
 

Mindshare comparison

As of January 2026, in the User Provisioning Software category, the mindshare of BetterCloud is 0.8%, up from 0.4% compared to the previous year. The mindshare of Omada Identity is 6.4%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Market Share Distribution
ProductMarket Share (%)
Omada Identity6.4%
BetterCloud0.8%
Other92.8%
User Provisioning Software
 

Featured Reviews

PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10 to 30 percent of the time we spent on provisioning access."
"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."
"The administrative features and SoD are valuable."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"The customer success and support teams have been crucial."
"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."
"The overall positive impacts and benefits I have seen since the deployment of Omada Identity are significant, as the tool is impressive and every single detail of the user is actually available in a single application where you get everything about the employee, including their manager, identity owner, and every detail needed."
 

Cons

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"The web GUI can be improved."
"The reporting and importing have room for improvement."
"The architecture of the entire system should also be less complex. The way they process the data is complex."
"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."
"The backend is pretty good but the self-service request access screen, the GUI, needs improvement. It's an old-fashioned screen. Also, Omada has reports, but I wouldn't dare show them to the business because they look like they're from 1995. I know they are working on these things and that’s good, because they’re really needed."
"They need to improve the cost for small companies."
"The Omada Identity SaaS version doesn't provide all the features Omada Identity on-premise provides."
 

Pricing and Cost Advice

Information not available
"The pricing is okay."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"The pricing for Omada Identity is fair."
"They are positioned at a good price point. They are lower than some of their competitors."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"Omada Identity is very reasonably and competitively priced."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Manufacturing Company
9%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise43
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
Regarding the pricing of Omada Identity, this is not taken care of by me. The price and everything is managed by the organization, particularly by my IT director. Therefore, I am not aware of the e...
What needs improvement with Omada Identity Cloud?
Regarding areas of Omada Identity that could be improved or enhanced, I do not have much idea. As of now, the tool is good, and I haven't seen any bugs or errors. I consider it perfect as of now.
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.