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BetterCloud vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
14th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (40th), SaaS Management Platforms (11th)
Omada Identity
Ranking in User Provisioning Software
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of September 2025, in the User Provisioning Software category, the mindshare of BetterCloud is 0.4%, up from 0.3% compared to the previous year. The mindshare of Omada Identity is 5.6%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Market Share Distribution
ProductMarket Share (%)
Omada Identity5.6%
BetterCloud0.4%
Other94.0%
User Provisioning Software
 

Featured Reviews

PH
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"The support for the validity of the resources is valuable. The tool allows resource assignments within a validity period so that the managers do not have to remember to revoke the access once the work is done."
"The most valuable feature for us is the ability to set up connectors to various IT systems and offer a wide range of supported connectors."
"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."
"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."
"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."
"The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the sweet spot in the market for Omada is where things are heavy on governance."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
 

Cons

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Omada Identity has a steep learning curve."
"The architecture of the entire system should also be less complex. The way they process the data is complex."
"The solution should be made more agile for customers to own or configure."
"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an end-user experience perspective, it significantly lacks."
"The comprehensiveness of Omada's out-of-the-box connectors for the applications we use could be better. We are getting a new HR system called Cornerstone for which they do not have an out-of-the-box connector, so we have to take the REST connector and play around with it."
"The reporting on the warehouse data and the import process both have room for improvement."
"The user interface could be improved. The interface between Omada and the user is mainly text-based."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
 

Pricing and Cost Advice

Information not available
"The pricing is okay."
"It is licensed per managed user per year."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"They are positioned at a good price point. They are lower than some of their competitors."
"The pricing for Omada Identity is fair."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise39
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: September 2025.
867,497 professionals have used our research since 2012.