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BetterCloud vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
11th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (40th), SaaS Management Platforms (10th)
Omada Identity
Ranking in User Provisioning Software
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
54
Ranking in other categories
Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of March 2026, in the User Provisioning Software category, the mindshare of BetterCloud is 1.1%, up from 0.4% compared to the previous year. The mindshare of Omada Identity is 7.0%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Mindshare Distribution
ProductMindshare (%)
Omada Identity7.0%
BetterCloud1.1%
Other91.9%
User Provisioning Software
 

Featured Reviews

PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"You simply cannot use Google Apps without it, so it's a no brainer."
"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."
"It scales in terms of numbers and types of identities. It can govern the on-premise applications as well as the cloud applications. So, it can manage hybrid environments with all types of identities and various load amounts."
"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."
"It has a very user-friendly interface compared to what we are used to, and it is highly configurable. In the old solution, when we needed to do something, we had to have a programmer sitting next to us, whereas, in Omada Identity, everything is configurable."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"I am a happy customer; we have our identity and access management under control with Omada Identity."
"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."
"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."
 

Cons

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
"One thing that we are not so happy about is the user interface. It is a bit dated."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex."
"I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there."
"The Omada support response time has room for improvement."
"The reporting and importing have room for improvement."
"The user interface should have a more flexible design, where you can change it to your requirement."
"The web GUI can be improved."
"The security permission inside Omada needs improvement. It's tricky to set up."
 

Pricing and Cost Advice

Information not available
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"Omada Identity is very reasonably and competitively priced."
"Omada is expensive."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"Omada Identity is competitively priced and delivers good value for our money."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise4
Large Enterprise44
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
My experience with pricing, setup cost, and licensing is that I think they are the same as all the competitors. It would be great if they gave more insight into the real costs because that is typic...
What needs improvement with Omada Identity Cloud?
Omada Identity can always be improved. It has an ideas portal for customers and partners. Since we are a partner, we have been providing them with positive insights on improvements. I would love to...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.