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Microsoft Entra ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Adopting Microsoft Entra ID boosted ROI by enhancing security, streamlining operations, and reducing infrastructure and service desk costs.
Sentiment score
5.8
Omada Identity reduces costs and improves security through automation, rapid implementation, and effective account management despite minor issues.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
Omada Identity has definitely helped us save time when provisioning access for various identities.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support receives mixed reviews, with premium support preferred for efficient resolutions and varying response quality.
Sentiment score
6.6
Omada Identity's customer service is mixed, with quick responses praised but delays and outdated documentation criticized. Improvements ongoing.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
first-level support lacks expertise
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers scalable, reliable cloud solutions for organizations, effortlessly supporting varied user counts without performance issues.
Sentiment score
7.7
Omada Identity offers excellent scalability and integration, efficiently adapting to organizational needs with high user satisfaction despite speed concerns.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is highly stable and reliable, with minor disruptions, maintaining strong user confidence and high ratings.
Sentiment score
7.5
Omada Identity is stable but faces challenges in audits and integrations, with users desiring better bug support and communication.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
In terms of stability, I rate Omada Identity a nine out of ten.
We have experienced too many unexpected errors on a daily basis.
I would rate the stability as having no downtime.
 

Room For Improvement

Microsoft Entra ID users seek better documentation, integration, security, cost-effective licensing, intuitive interface, and efficient support service improvements.
Omada Identity needs interface updates, better scalability, improved documentation, and enhanced performance for a more efficient user experience.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
The deployment of Omada Identity is complex; the product is not brilliantly documented.
 

Setup Cost

Microsoft Entra ID provides scalable, cost-effective pricing with features like P1 and P2, competitive rates, and discounts for specific sectors.
Enterprise buyers find Omada Identity competitively priced on-premise, but costly in the cloud, with negotiable licensing and setup.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
They are lower than some of their competitors.
the product itself is said to have a good price, although the support can be expensive.
 

Valuable Features

Microsoft Entra ID enhances security and user experience with robust identity management, integration, and data protection features.
Omada Identity enhances security with governance, automation, integration, and user-friendly interfaces, streamlining identity management and administrative tasks.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Technically, the product does everything one would expect from an identity and access management platform.
Omada Identity solution is that it covers most of the concepts of IGA.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Access Management (1st), Microsoft Security Suite (2nd)
Omada Identity
Ranking in Identity Management (IM)
4th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
User Provisioning Software (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of November 2025, in the Identity Management (IM) category, the mindshare of Microsoft Entra ID is 11.0%, down from 12.1% compared to the previous year. The mindshare of Omada Identity is 3.2%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID11.0%
Omada Identity3.2%
Other85.8%
Identity Management (IM)
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Lars Henrik Jensen - PeerSpot reviewer
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise42
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
I'm not fully aware of the pricing details, which are managed by higher management; however, the product itself is said to have a good price, although the support can be expensive.
What needs improvement with Omada Identity Cloud?
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes. We need more hands-on customi...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Omada Identity Suite, Omada Identity Cloud
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra ID vs. Omada Identity and other solutions. Updated: September 2025.
872,846 professionals have used our research since 2012.