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Microsoft Entra ID vs Omada Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Linx Security
Sponsored
Ranking in Identity Management (IM)
19th
Average Rating
10.0
Reviews Sentiment
6.1
Number of Reviews
3
Ranking in other categories
User Provisioning Software (10th), Access Management (17th), Non-Human Identity Management (NHIM) (10th), Identity Security and Posture Management (ISPM) (4th), Identity Governance Administration (IGA) (8th)
Microsoft Entra ID
Ranking in Identity Management (IM)
3rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Omada Identity
Ranking in Identity Management (IM)
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
59
Ranking in other categories
User Provisioning Software (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Customer Identity and Access Management (CIAM) (7th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of July 2026, in the Identity Management (IM) category, the mindshare of Linx Security is 0.3%, up from 0.2% compared to the previous year. The mindshare of Microsoft Entra ID is 6.1%, down from 13.1% compared to the previous year. The mindshare of Omada Identity is 3.0%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.1%
Omada Identity3.0%
Linx Security0.3%
Other90.6%
Identity Management (IM)
 

Featured Reviews

reviewer2865900 - PeerSpot reviewer
Senior VP, CISO at a real estate/law firm with 201-500 employees
Identity governance has unified access control and now cuts audit workload across the company
The layer that I hear from my employees the most is pretty recent, I would say, maybe nine or ten months ago. That is the AI assistant, which I mean I am in this industry a long time and I am used to the fact you always need to go and learn query languages and work with professional services to understand pretty basic questions. Today, you can use the platform to run simple text questions. My employees talk about that as a cloud within Linx Security. The ease of use of asking questions and also asking the platform to take action is something that was very new to us. One of the things we were doing with that is automating our user access reviews through a very simple dashboard instead of working on our spreadsheets. That was a big benefit for us in the past year. It helped me reduce man-hours when it comes to analyzing the access. Once we were starting also to implement the user access reviews, that of course, reduced the man-hours. That is the main area at the beginning. I also got much better visibility on the overall posture of my identities, and I am being asked by auditors or cyber insurance reports to provide where we are on users. That gave me a very good place to be with my board and auditors. I would say reducing the work on my team was significant. There was also a point in time in which we were able to reduce the number of licenses that we are using on some applications, which was also a cost reduction. Nowadays, I mentioned the agents part, we are being asked about our controls around that area. Having a tool that can give some value in these areas gives me a lot of confidence and also our leadership that we are deploying agents in a responsible way. What gave them the perfect score, and I have been using other platforms in the past, is the fact that I can use one platform to cover humans, non-humans, and now agents. On the cost side, I feel I am making a good financial decision. On top of that, I would say that they are very quick to provide new features, to respond to our tickets. It seems that at least in the past two to three years, they were providing cutting-edge solutions.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.
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903,257 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
17%
Manufacturing Company
13%
Comms Service Provider
7%
Financial Services Firm
7%
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise161
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise50
 

Questions from the Community

What is your experience regarding pricing and costs for Linx Security?
My experience with pricing, setup cost, and licensing was that pricing was very fair and they reduced the overall TCO...
What needs improvement with Linx Security?
There is nothing I can think of for improvement regarding Linx Security. I would not like to add more about needed im...
What is your primary use case for Linx Security?
Linx Security is my main tool for governing and securing human identities and agents. I manage the full life cycle of...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is alw...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-s...
What is your experience regarding pricing and costs for Omada Identity Cloud?
My experience with the pricing, setup cost, and licensing of Omada Identity is good. Omada team provides effective su...
What needs improvement with Omada Identity Cloud?
I would suggest improvements for Omada Identity, specifically regarding the user interface in version 15. Coming from...
What is your primary use case for Omada Identity Cloud?
My main use case for Omada Identity involves working on email templates, email notifications, event definitions, user...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Omada Identity Suite, Omada Identity Cloud
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Information Not Available
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra ID vs. Omada Identity and other solutions. Updated: June 2026.
903,257 professionals have used our research since 2012.