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Microsoft Entra ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Companies achieve cost savings and enhanced security using Microsoft Entra ID by reducing hardware costs and streamlining operations.
Sentiment score
5.8
Omada Identity reduces costs and improves security through automation, rapid implementation, and effective account management despite minor issues.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
Cloud Engineer at Med Tech Solutions
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
Infrastructure Specialist at Renova AB
Omada Identity has definitely helped us save time when provisioning access for various identities.
Senior Developer at Guidewire Limited
 

Customer Service

Sentiment score
6.4
Microsoft Entra ID's support varies; premium users often benefit, but experiences largely depend on agent expertise and plan.
Sentiment score
6.6
Omada Identity's customer service is mixed, with quick responses praised but delays and outdated documentation criticized. Improvements ongoing.
The actual support when you get to that level is a ten out of ten.
Senior Consultant at Convergeone
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
They usually try to deflect, buy time, and often do not address the problem immediately.
Security Engineer at a tech vendor with 10,001+ employees
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
Lead Cyber Security Architect at Ernst & Young
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
Manager at a manufacturing company with 5,001-10,000 employees
first-level support lacks expertise
Identity Access Management (IAM) Engineer at Draexlmaier
 

Scalability Issues

Sentiment score
7.8
Microsoft Entra ID offers seamless scalability and integration, efficiently handling varying user volumes and organizational growth without challenges.
Sentiment score
7.7
Omada Identity offers excellent scalability and integration, efficiently adapting to organizational needs with high user satisfaction despite speed concerns.
We experienced no scalability issues with Microsoft Entra ID.
Technical architect at a computer software company with 10,001+ employees
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
Cloud Architect at Palmer College of Chiropractic-Davenport
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
Senior Developer at a manufacturing company with 10,001+ employees
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Stability Issues

Sentiment score
7.8
Microsoft Entra ID is highly reliable, with users praising its stability, low downtime, and swift issue resolution.
Sentiment score
7.5
Omada Identity is stable but faces challenges in audits and integrations, with users desiring better bug support and communication.
It's a critical solution that we can't do without.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
I haven't experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director, Modern Workplace at a legal firm with 1,001-5,000 employees
The stability of the solution is very high at 99.999%.
Senior Consultant at Convergeone
In terms of stability, I rate Omada Identity a nine out of ten.
Identity Access Management (IAM) Engineer at Draexlmaier
We have experienced too many unexpected errors on a daily basis.
Lead Cyber Security Architect at Ernst & Young
I would rate the stability as having no downtime.
Senior Developer at Guidewire Limited
 

Room For Improvement

Microsoft Entra ID needs improved promotion, documentation, usability, integration, and support for biometric authentication, onboarding, and multi-platform environments.
Omada Identity needs interface updates, better scalability, improved documentation, and enhanced performance for a more efficient user experience.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
Senior Nutrition Officer at a manufacturing company with 10,001+ employees
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Sales Representative at a comms service provider with 10,001+ employees
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
Manager at a manufacturing company with 5,001-10,000 employees
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
Identity Access Management (IAM) Engineer at Draexlmaier
The deployment of Omada Identity is complex; the product is not brilliantly documented.
Lead Cyber Security Architect at Ernst & Young
 

Setup Cost

Microsoft Entra ID offers scalable pricing with integrated options in Microsoft 365, providing cost-efficient identity management for enterprises.
Enterprise buyers find Omada Identity competitively priced on-premise, but costly in the cloud, with negotiable licensing and setup.
We are getting our money's worth.
Cloud Architect at Palmer College of Chiropractic-Davenport
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Owner at Alopex ONE UG
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Senior Consultant at Convergeone
They are lower than some of their competitors.
Manager at a manufacturing company with 5,001-10,000 employees
the product itself is said to have a good price, although the support can be expensive.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Valuable Features

Microsoft Entra ID offers seamless integration, multifactor authentication, and centralized management with enhanced security and user-friendly administration.
Omada Identity enhances security with governance, automation, integration, and user-friendly interfaces, streamlining identity management and administrative tasks.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
Senior Consultant at Convergeone
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
Vice President, Sales & Cloud at Aztek
The granular control, such as preventing logins from specific locations, enhances security significantly.
Cloud Architect at Palmer College of Chiropractic-Davenport
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Identity Access Management (IAM) Engineer at Draexlmaier
Technically, the product does everything one would expect from an identity and access management platform.
Manager at a manufacturing company with 5,001-10,000 employees
Omada Identity solution is that it covers most of the concepts of IGA.
Senior Developer at Guidewire Limited
 

Categories and Ranking

Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Access Management (1st), Microsoft Security Suite (2nd)
Omada Identity
Ranking in Identity Management (IM)
4th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
User Provisioning Software (4th), Customer Identity and Access Management (CIAM) (5th)
 

Mindshare comparison

As of December 2025, in the Identity Management (IM) category, the mindshare of Microsoft Entra ID is 10.2%, down from 12.3% compared to the previous year. The mindshare of Omada Identity is 3.1%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID10.2%
Omada Identity3.1%
Other86.7%
Identity Management (IM)
 

Featured Reviews

JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
9%
Government
8%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise42
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
I'm not fully aware of the pricing details, which are managed by higher management; however, the product itself is said to have a good price, although the support can be expensive.
What needs improvement with Omada Identity Cloud?
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes. We need more hands-on customi...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Omada Identity Suite, Omada Identity Cloud
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra ID vs. Omada Identity and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.