Adobe Experience Manager and Sprinklr are key players in digital content and customer experience management. Adobe Experience Manager appears to have an edge due to its robust integration with Adobe Marketing Cloud products.
Features: Adobe Experience Manager offers powerful digital asset management, integration with Adobe products, and multisite management, enhancing digital marketing efficiency. Its support for 3D asset management and user-generated content integration further boosts its value. Sprinklr shines in high availability, social media management, and comprehensive AI-driven analytics, making it a versatile tool for social media platforms.
Room for Improvement: Adobe Experience Manager faces challenges with complex integrations for non-Adobe technologies and demands specialized skills, increasing ownership costs. Furthermore, its heavy architecture may not fit all businesses. Sprinklr can improve its user interface, streamline drag-and-drop features, and enhance CRM integration. Communication efficiency and response time also need attention.
Ease of Deployment and Customer Service: Adobe Experience Manager provides flexibility with on-premises, private, and hybrid cloud options, yet deployment can be complex, requiring skilled technical support with sometimes slow responsiveness. Sprinklr operates primarily as a public cloud solution, offering commendable customer service but could enhance onboarding for new users.
Pricing and ROI: Both Adobe Experience Manager and Sprinklr are expensive. Adobe Experience Manager, however, justifies its cost with high ROI via improved content and marketing management, ideal for large enterprises. While Sprinklr’s per-user pricing is costly, its extensive feature set supports enterprises focusing on social media engagement.
| Product | Market Share (%) |
|---|---|
| Adobe Experience Manager | 17.7% |
| Sprinklr | 2.2% |
| Other | 80.1% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 2 |
| Large Enterprise | 14 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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