Adobe Experience Manager vs Sprinklr comparison

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Adobe Experience Manager

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Executive SummaryUpdated on Nov 30, 2025

Adobe Experience Manager and Sprinklr compete in the digital marketing and content management category. Sprinklr has the edge with simpler deployment and strong social media capabilities.

Features: Adobe Experience Manager includes Digital Asset Management, OSGi bundles, and seamless Adobe Marketing Cloud integration, addressing complex digital marketing needs. Sprinklr offers robust automation, social media integration, and custom rule capabilities, providing a unified platform for efficient social media management.

Room for Improvement: Adobe Experience Manager requires cost reduction, simplification for non-technical users, and better documentation. Sprinklr needs improvements in communication, interface simplification, and affordable pricing, especially for premium services.

Ease of Deployment and Customer Service: Adobe Experience Manager offers Private Cloud, On-premises, and Hybrid options but can be complicated to deploy with sometimes slow support. Sprinklr, utilizing a Public Cloud model, ensures easier deployment and higher availability. Sprinklr's simplicity affords better ease of use despite both ensuring responsive customer service.

Pricing and ROI: Adobe Experience Manager demands a significant investment but provides good ROI for large enterprises through its features, though its cost is prohibitive for smaller businesses. Sprinklr is also costly, prompting reevaluation of pricing. Despite high fees, both offer significant value aligned to market position and capabilities.

To learn more, read our detailed Adobe Experience Manager vs. Sprinklr Report (Updated: December 2025).

Adobe Experience Manager vs. Sprinklr

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Digital Experience Platforms (DXP)

1st

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Enterprise Content Management (5th), Web Content Management (1st), Enterprise Social Software (5th)

Sprinklr

Ranking in Digital Experience Platforms (DXP)

3rd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (2nd), Social Media Management Solutions (1st)

Mindshare comparison

As of January 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Adobe Experience Manager is 14.5%, down from 18.9% compared to the previous year. The mindshare of Sprinklr is 2.4%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Digital Experience Platforms (DXP) Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	14.5%
Sprinklr	2.4%
Other	83.1%

Digital Experience Platforms (DXP)

Featured Reviews

reviewer2771634

Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees

Have faced challenges with setup and pricing but have found flexibility and support helpful

Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.

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Michelle Epperson

Territory Sales Trainer N. Illinois & Wisconsin at Colonial Life

Meeting multiple objectives with comprehensive scheduling and content ideas

Sometimes I'll log into LinkedIn, and it won't show the scheduled post. I have to go through Sprinklr and double-check. It would be nice if it showed everything I have scheduled also in LinkedIn alone. Sometimes, if I try to use emojis, I'll click on one or search for one, but I can't scroll through them or they don't pop up.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration of customer behavior and website setup is impressive."

"Over the past two to three years, the organization has grown rapidly with Adobe Experience Manager as a best and supportive tool."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"Easy to work with the solution."

"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."

"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"It's a complete package. You don't need to look elsewhere for digital marketing."

More Adobe Experience Manager pros

"AI manages customer interactions really well, and the flow becomes easier."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most valuable features are case management and reporting."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"The most effective feature is the automation of the routing engine."

"Everything is integrated in one platform."

More Sprinklr pros

Cons

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"Many people complain about the price as it's one of the most expensive tools."

"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."

"I assigned a rating of eight because there are certain limitations we must consider, and there are restrictions in Adobe Experience Manager that we cannot resolve."

"A little bit of background knowledge of coding and website structure is required."

"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."

"The solution's pricing and stability could be improved."

More Adobe Experience Manager cons

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"There could be more videos on how to use Sprinklr."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sprinklr could be more drag-and-drop friendly."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

More Sprinklr cons

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"It's really costly."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

Information not available

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

11%

Energy/Utilities Company

Manufacturing Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

Moving forward, if Adobe implements AI tools wherein a vendor or a stakeholder comes in and gives instructions, they could develop a page or a whole site accordingly in a few minutes or a few days,...

What is your primary use case for Adobe Experience Manager?

Adobe Experience Manager is used for developing components, content management, and developing experience fragments and content fragments. Assets are used for the DAM for storing files and document...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Download Adobe Experience Manager product report

Adobe Experience Manager

January 2026

Download Sprinklr product report

January 2026

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

Get Satisfaction, Unified-CXM Platform

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Metra

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines