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Adobe Experience Manager pros and cons

Vendor: Adobe

4.1 out of 5

24 reviews
95% willing to recommend

Pros & Cons summary

Adobe Experience Manager offers robust web security and content management features, integrating with tools like Adobe Target, Adobe Analytics, and Adobe Experience Platform for enhanced performance tracking. Its analytics dashboard and experience fragment feature aid content replication, despite a steep learning curve and improvement needs in cloud deployment and SPA support. Pricing and support pose challenges for smaller companies, and technical adaptability is hindered by complex Java codes and limited connectivity options.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Adobe Experience Manager is a feature-rich content management system, particularly strong in web security and content management, allowing efficient content updates across multiple platforms, including mobile and tablet.

The system's analytics dashboard provides insights into traffic sources, clicks, and impressions, facilitating cross-departmental access and updates.

Adobe Experience Manager supports multiple publishers, enabling content exposure to different clients or systems easily, leveraging powerful open-source technologies like Apache Sling and JCR.

The system simplifies digital marketing with integration capabilities such as Adobe Target, Adobe Analytics, and Adobe Experience Platform, allowing seamless report generation on website performance.

Adobe Experience Manager's superior search capability is enhanced by metadata automation using AI, and its experience fragment feature allows rapid content replication across multiple site pages.

CONS

Programming model could be improved as it remains a monolithic infrastructure.

Cloud deployment pipeline and overall backend connectivity need enhancement.

Versioning system lacks proper implementation, complicating data recovery when items are deleted.

Pricing and licensing model are considered very expensive, with ambiguity regarding transparency.

Technical support is often criticized for inadequate responsiveness, particularly for smaller companies.

Adobe Experience Manager Pros review quotes

Prince Shivhare

Architect at Endeavour Group

Mar 22, 2024

It is easy to learn. You don't need to be an advanced Java developer.

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Sr Consultant at HCL Technologies

Oct 7, 2022

I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle.

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reviewer2771634

Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees

Oct 24, 2025

The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds.

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Adobe Experience Manager

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KK

Associate at Red Hat

Jul 11, 2024

I like the profiling and segmentation.

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reviewer2752413

Digital Asset Specialist at a retailer with 10,001+ employees

Aug 25, 2025

The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI.

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AP

Consultant at a tech consulting company with 10,001+ employees

Oct 18, 2022

If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR.

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Engineer - Product and Platform Engineering at Altimetrik

Oct 17, 2024

The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments.

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KS

Ketan Sahasrabudhe

Infra At Idealake IT Pvt Ltd Head at Idealake Information Technology Pvt. Ltd.

May 15, 2025

Adobe Experience Manager is pretty stable.

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Chief Technology Architect at a tech services company with 1,001-5,000 employees

Aug 4, 2020

Easy to work with the solution.

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Managing Partner(Austria) at a integrator with 11-50 employees

Nov 11, 2024

The integration of customer behavior and website setup is impressive.

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Show 4 more reviews (out of 14)

Adobe Experience Manager Cons review quotes

Prince Shivhare

Architect at Endeavour Group

Mar 22, 2024

Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service.

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Sr Consultant at HCL Technologies

Oct 7, 2022

I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement.

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reviewer2771634

Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees

Oct 24, 2025

Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments.

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Adobe Experience Manager

Free Report: Adobe Experience Manager Reviews and More

Learn what your peers think about Adobe Experience Manager. Get advice and tips from experienced pros sharing their opinions. Updated: November 2025.

872,846 professionals have used our research since 2012.

KK

Associate at Red Hat

Jul 11, 2024

A little bit of background knowledge of coding and website structure is required.

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reviewer2752413

Digital Asset Specialist at a retailer with 10,001+ employees

Aug 25, 2025

Many people complain about the price as it's one of the most expensive tools.

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AP

Consultant at a tech consulting company with 10,001+ employees

Oct 18, 2022

In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good.

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Engineer - Product and Platform Engineering at Altimetrik

Oct 17, 2024

Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient.

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KS

Ketan Sahasrabudhe

Infra At Idealake IT Pvt Ltd Head at Idealake Information Technology Pvt. Ltd.

May 15, 2025

There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync.

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Chief Technology Architect at a tech services company with 1,001-5,000 employees

Aug 4, 2020

Programming model could be improved, it's a monolithic solution.

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Managing Partner(Austria) at a integrator with 11-50 employees

Nov 11, 2024

The licensing model is opaque, and technical support could be improved, especially for smaller companies.

Read full review

Show 4 more reviews (out of 14)

Product Categories

Product Categories

Enterprise Content Management

Web Content Management

Enterprise Social Software

Digital Experience Platforms (DXP)

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Product Categories

Product Categories

Enterprise Content Management

Web Content Management

Enterprise Social Software

Digital Experience Platforms (DXP)

Popular Comparisons

Popular Comparisons

SharePoint vs Adobe Experience Manager

OpenText Documentum Content Management vs Adobe Experience Manager

Hyland OnBase vs Adobe Experience Manager

OpenText Content Management vs Adobe Experience Manager

Box vs Adobe Experience Manager

IBM FileNet vs Adobe Experience Manager

Atlassian Confluence vs Adobe Experience Manager

WordPress Business-Enterprise vs Adobe Experience Manager

OpenText Content Manager vs Adobe Experience Manager

Liferay Digital Experience Platform vs Adobe Experience Manager

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