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Adobe Experience Manager pros and cons

Vendor: Adobe

4.1 out of 5

23 reviews
95% willing to recommend

Pros & Cons summary

Adobe Experience Manager excels in web security and content management across platforms, offering analytics integration and superior AI-driven search capabilities. It supports multiple publishers and uses powerful technologies like Apache Sling. However, the programming model is complex, cloud deployment needs improvement, and the pricing is costly. Technical support is lacking, and there is no seamless UAT to production sync. These challenges impact the user experience for tech buyers.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Adobe Experience Manager is feature-rich, especially for web security and content management, and allows content updates at any time from any platform.

It includes an analytics dashboard that tracks traffic sources, clicks, and impressions, and is accessible by multiple teams for collaborative updates.

Its open-source technology is powerful and integrates easily with applications like Adobe Target and Adobe Analytics to obtain website performance reports.

Adobe Experience Manager supports the creation and management of reusable content fragments, and its integration of customer behavior is impressive.

Its advanced search capabilities are powered by rich metadata and automated by AI.

CONS

Adobe Experience Manager's programming model is outdated and considered a monolithic solution.

The cloud deployment pipeline and backend connectivity require improvements.

Adobe Experience Manager pricing and licensing model are expensive and opaque.

There are issues with content recovery, making it difficult to manage accidental deletions.

Adobe Experience Manager support is not very responsive, especially in AEM as a Cloud Service.

Adobe Experience Manager Pros review quotes

Prince Shivhare

Architect at Endeavour Group

Mar 22, 2024

It is easy to learn. You don't need to be an advanced Java developer.

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Sr Consultant at HCL Technologies

Oct 7, 2022

I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle.

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KK

Associate at Red Hat

Jul 11, 2024

I like the profiling and segmentation.

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Adobe Experience Manager

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Learn what your peers think about Adobe Experience Manager. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.

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reviewer2752413

Digital Asset Specialist at a retailer with 10,001+ employees

Aug 25, 2025

The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI.

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AP

Consultant at a tech consulting company with 10,001+ employees

Oct 18, 2022

If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR.

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Engineer - Product and Platform Engineering at Altimetrik

Oct 17, 2024

The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments.

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KS

Ketan Sahasrabudhe

Infra At Idealake IT Pvt Ltd Head at Idealake Information Technology Pvt. Ltd.

May 15, 2025

Adobe Experience Manager is pretty stable.

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Chief Technology Architect at a tech services company with 1,001-5,000 employees

Aug 4, 2020

Easy to work with the solution.

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Managing Partner(Austria) at a integrator with 11-50 employees

Nov 11, 2024

The integration of customer behavior and website setup is impressive.

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Senior Technical Consultant at FinXL IT Professional Services

Oct 27, 2022

I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution.

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Show 3 more reviews (out of 13)

Adobe Experience Manager Cons review quotes

Prince Shivhare

Architect at Endeavour Group

Mar 22, 2024

Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service.

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Sr Consultant at HCL Technologies

Oct 7, 2022

I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement.

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KK

Associate at Red Hat

Jul 11, 2024

A little bit of background knowledge of coding and website structure is required.

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Adobe Experience Manager

Free Report: Adobe Experience Manager Reviews and More

Learn what your peers think about Adobe Experience Manager. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.

867,676 professionals have used our research since 2012.

reviewer2752413

Digital Asset Specialist at a retailer with 10,001+ employees

Aug 25, 2025

Many people complain about the price as it's one of the most expensive tools.

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AP

Consultant at a tech consulting company with 10,001+ employees

Oct 18, 2022

In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good.

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Engineer - Product and Platform Engineering at Altimetrik

Oct 17, 2024

Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient.

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KS

Ketan Sahasrabudhe

Infra At Idealake IT Pvt Ltd Head at Idealake Information Technology Pvt. Ltd.

May 15, 2025

There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync.

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Chief Technology Architect at a tech services company with 1,001-5,000 employees

Aug 4, 2020

Programming model could be improved, it's a monolithic solution.

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Managing Partner(Austria) at a integrator with 11-50 employees

Nov 11, 2024

The licensing model is opaque, and technical support could be improved, especially for smaller companies.

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Senior Technical Consultant at FinXL IT Professional Services

Oct 27, 2022

The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well.

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Show 3 more reviews (out of 13)

Product Categories

Product Categories

Enterprise Content Management

Web Content Management

Enterprise Social Software

Digital Experience Platforms (DXP)

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Product Categories

Product Categories

Enterprise Content Management

Web Content Management

Enterprise Social Software

Digital Experience Platforms (DXP)

Popular Comparisons

Popular Comparisons

SharePoint vs Adobe Experience Manager

OpenText Documentum Content Management vs Adobe Experience Manager

OpenText Content Management vs Adobe Experience Manager

Hyland OnBase vs Adobe Experience Manager

Box vs Adobe Experience Manager

IBM FileNet vs Adobe Experience Manager

Atlassian Confluence vs Adobe Experience Manager

WordPress Business-Enterprise vs Adobe Experience Manager

OpenText Content Manager vs Adobe Experience Manager

Liferay Digital Experience Platform vs Adobe Experience Manager

Oracle WebCenter vs Adobe Experience Manager

Drupal vs Adobe Experience Manager

Wix vs Adobe Experience Manager

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Magnolia CMS vs Adobe Experience Manager

See all alternatives

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