ActiveCampaign vs Salesforce Sales Cloud comparison

ActiveCampaign and Salesforce are both solutions in the CRM category. ActiveCampaign is ranked #28 with an average rating of 9.0, while Salesforce is ranked #2 with an average rating of 8.2. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Salesforce’s 2.4% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

1,755 Views
1,755 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

13,500 Views
10,260 Comparison Views

94% willing to recommend

ActiveCampaign

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Salesforce Sales Cloud and ActiveCampaign compete in the CRM landscape, offering solutions for sales automation and customer relationship management. Salesforce Sales Cloud is often considered more advantageous for larger enterprises due to its comprehensive features and scalability.

Features: Salesforce Sales Cloud includes dynamic CRM capabilities, advanced analytics, and extensive integration options. ActiveCampaign provides powerful email marketing, automation workflows, and user-friendly CRM functionalities.

Ease of Deployment and Customer Service: Salesforce Sales Cloud has a scalable and complex deployment model that can require significant implementation support. ActiveCampaign offers a quick setup and intuitive interface, with strong customer service resources that facilitate a smooth onboarding process.

Pricing and ROI: Salesforce Sales Cloud typically involves higher costs but promises significant ROI potential through its comprehensive capabilities. ActiveCampaign is priced more affordably, offering compelling ROI for small businesses looking for cost-effective marketing and CRM solutions.

To learn more, read our detailed ActiveCampaign vs. Salesforce Sales Cloud Report (Updated: August 2026).

Buyer's Guide

ActiveCampaign vs. Salesforce Sales Cloud

August 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Sales Cloud

Ranking in CRM

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.4%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	2.4%
ActiveCampaign	0.6%
Other	97.0%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Salesforce Sales Cloud has helped our organization by giving it the flexibility to customize our products to fit tiers of products, and there are many timing and automation features that have given us control over some of the very unique business processes."

"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."

"You can have non-sales and marketing personnel using Chatter without driving up licensing cost."

"Contact records are most valuable."

"It has touched every spectrum of our organization regardless of the roles the various department plays."

"Different leads and fields can be utilized inside of Salesforce, using the Sales Path to follow those specific leads, and what leads convert over into opportunities. The leveraging of fields help to track progress on the user interface."

"It is a very good tool. There are a lot of interesting features. It is one of the best solutions."

"Their support team is good."

More Salesforce Sales Cloud pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market."

"It is expensive."

"Salesforce has a built-in functionality called changesets to move functionality from the sandbox and into production. That's a little dated now, and it's not very good for version control or backups."

"I would like to see licensing fees reduced in the next release."

"As of now, Salesforce is the most expensive CRMs out there - making it a bit more affordable will help them in a big way."

"One area where the solution could improve is with handling feature requests."

"It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things."

"We prefer using local solutions like RD Station in Brazil due to pricing considerations."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"There is a license required to use this solution and the price is expensive. It could be reduced."

"We must pay for the licenses."

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."

"Being license based, the license varies by type. The pricing is considered average."

"Salesforce Sales Cloud is an expensive solution."

"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Construction Company

12%

Financial Services Firm

12%

Manufacturing Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	43

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

See all answers

What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

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What needs improvement with Salesforce Sales Cloud?

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What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

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Comparisons

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Compared 21% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 19% of the time

Data Cloud vs ActiveCampaign

Compared 15% of the time

Levitate vs ActiveCampaign

Compared 14% of the time

escala CRM vs ActiveCampaign

Compared 2% of the time

More ActiveCampaign Competitors

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 5% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 4% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

SAP Sales Cloud vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

CRM

August 2026

Download ActiveCampaign product report

Buyer's Guide

Salesforce Sales Cloud

July 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

ActiveCampaign vs. Salesforce Sales Cloud

August 2026

Free Report: ActiveCampaign vs. Salesforce Sales Cloud

Find out what your peers are saying about ActiveCampaign vs. Salesforce Sales Cloud and other solutions. Updated: August 2026.

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