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Apollo.io pros and cons

Vendor: Apollo.io
4.2 out of 5
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Pros & Cons summary

Apollo.io assists users in locating their target audience with verified contact details and sending bulk emails. It provides intent data for company solutions, praised for ease of use by beginners. Immediate benefits in task enhancement were observed. However, Apollo.io lacks CRM and pipeline management. Email and sales pipeline improvements are needed, and setup could be smoother. Issues include improper callouts and a LinkedIn-related breach, causing concern.

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Prominent pros & cons

PROS

Apollo.io helps users find their target audience and verified contact details, enhancing outreach strategies.
The tool allows sending bulk emails, streamlining communication with potential contacts.
Apollo.io offers valuable intent data, assisting companies in identifying prospects actively seeking their solutions.
Users find Apollo.io very user-friendly and easy to use, making it ideal for beginners.
Immediate benefits are observed by users seeking information to improve their work effectiveness.

CONS

Apollo.io lacks a proper CRM and pipeline management system.
Initial setup process can be improved.
Apollo.io sends callouts when not in maintenance mode, causing inconvenience.
Apollo.io needs to enhance CRM capabilities for tracking sales activities.
There was a breach related to its use on LinkedIn, which led to dissatisfaction.
 

Apollo.io Pros review quotes

Mahmood Nazeer - PeerSpot reviewer
Sep 4, 2025
Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers.
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Vaibhav Patil - PeerSpot reviewer
Jan 6, 2023
What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact.
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Zaharan M - PeerSpot reviewer
Sep 3, 2025
Compared to other tools, they are a bit accurate when it comes to CSV uploads.
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Buyer's Guide
Apollo.io
August 2025
Free Report: Apollo.io Reviews and More
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Shadrach Godwish Chukwu - PeerSpot reviewer
Aug 27, 2025
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach.
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Amran Safari Damiri - PeerSpot reviewer
Aug 25, 2025
I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better.
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NK
Apr 19, 2024
The product's most valuable feature is its ease of use, especially for beginners.
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Karan-Singh - PeerSpot reviewer
Sep 6, 2023
The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution.
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reviewer2754060 - PeerSpot reviewer
Sep 1, 2025
Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects.
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Arbaj Siddiqi - PeerSpot reviewer
Jun 7, 2024
Apollo is very user-friendly.
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Pramodh Maheshwar - PeerSpot reviewer
Aug 25, 2023
I like the tool's UI. Its user experience is clear.
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Show 1 more reviews (out of 11)
 

Apollo.io Cons review quotes

Mahmood Nazeer - PeerSpot reviewer
Sep 4, 2025
Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be.
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Vaibhav Patil - PeerSpot reviewer
Jan 6, 2023
What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline.
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Zaharan M - PeerSpot reviewer
Sep 3, 2025
There are some glitches within Apollo.io, where sometimes it will give us incorrect information.
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Buyer's Guide
Apollo.io
August 2025
Free Report: Apollo.io Reviews and More
Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
DOWNLOAD NOW
866,561 professionals have used our research since 2012.
Shadrach Godwish Chukwu - PeerSpot reviewer
Aug 27, 2025
The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.
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Amran Safari Damiri - PeerSpot reviewer
Aug 25, 2025
There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it.
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NK
Apr 19, 2024
They should provide a larger number of free emails.
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Karan-Singh - PeerSpot reviewer
Sep 6, 2023
Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities.
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reviewer2754060 - PeerSpot reviewer
Sep 1, 2025
We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option.
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Arbaj Siddiqi - PeerSpot reviewer
Jun 7, 2024
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
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Pramodh Maheshwar - PeerSpot reviewer
Aug 25, 2023
The solution sends callouts when not in maintenance mode, which is a headache for the people involved.
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Show 1 more reviews (out of 11)

Product Categories

Product Categories
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Product Categories

Product Categories
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