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Apollo.io pros and cons

Vendor: Apollo.io
4.1 out of 5
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Pros & Cons summary

Apollo.io allows users to find target audiences and access verified contact details with a user-friendly Chrome extension and excellent sequencing for outreach. It enhances sales efficiency through database and outreach tools, while features like Waterfall Enrichment improve data accuracy. However, it lacks a CRM and faces issues with pipeline management and data accuracy compared to competitors. Concerns include an initial setup that could be improved and past breaches affecting user satisfaction.

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Prominent pros & cons

PROS

Apollo.io lets users find their target audience and verified contact details, along with the ability to send bulk emails.
The intent data feature helps companies detect the intent of other companies looking for their services.
Apollo.io's Chrome extension offers excellent sequencing capabilities for consistent outreach.
The combination of database and outreach tools in one platform is noted for its value.
Waterfall Enrichment allows the integration of multiple tools for enhanced email data and mobile number discovery.

CONS

Apollo.io lacks a proper CRM and pipeline management system, requiring improvements in email sending and sales pipeline tracking.
The initial setup process of Apollo.io could be improved.
Issues with Apollo.io arise when it sends callouts not in maintenance mode.
Apollo.io experienced a breach concerning LinkedIn usage, causing dissatisfaction.
Data accuracy in Apollo.io needs improvement compared to tools like ZoomInfo.
 

Apollo.io Pros review quotes

Mahmood Nazeer - PeerSpot reviewer
Sep 4, 2025
Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers.
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Vaibhav Patil - PeerSpot reviewer
Jan 6, 2023
What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact.
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Zaharan M - PeerSpot reviewer
Sep 3, 2025
Compared to other tools, they are a bit accurate when it comes to CSV uploads.
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Buyer's Guide
Apollo.io
September 2025
Free Report: Apollo.io Reviews and More
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Shadrach Godwish Chukwu - PeerSpot reviewer
Aug 27, 2025
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach.
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Tom Simpson - PeerSpot reviewer
Sep 9, 2025
Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available.
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Amran Safari Damiri - PeerSpot reviewer
Aug 25, 2025
I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better.
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NK
Apr 19, 2024
The product's most valuable feature is its ease of use, especially for beginners.
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Keshawa Liyanage - PeerSpot reviewer
Sep 8, 2025
The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market.
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Karan-Singh - PeerSpot reviewer
Sep 6, 2023
The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution.
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reviewer2754060 - PeerSpot reviewer
Sep 1, 2025
Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects.
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Apollo.io Cons review quotes

Mahmood Nazeer - PeerSpot reviewer
Sep 4, 2025
Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be.
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Vaibhav Patil - PeerSpot reviewer
Jan 6, 2023
What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline.
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Zaharan M - PeerSpot reviewer
Sep 3, 2025
There are some glitches within Apollo.io, where sometimes it will give us incorrect information.
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Buyer's Guide
Apollo.io
September 2025
Free Report: Apollo.io Reviews and More
Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
DOWNLOAD NOW
867,676 professionals have used our research since 2012.
Shadrach Godwish Chukwu - PeerSpot reviewer
Aug 27, 2025
The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.
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Tom Simpson - PeerSpot reviewer
Sep 9, 2025
The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive.
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Amran Safari Damiri - PeerSpot reviewer
Aug 25, 2025
There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it.
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NK
Apr 19, 2024
They should provide a larger number of free emails.
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Keshawa Liyanage - PeerSpot reviewer
Sep 8, 2025
The emails are not that accurate, so improvements in that area would be beneficial.
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Karan-Singh - PeerSpot reviewer
Sep 6, 2023
Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities.
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reviewer2754060 - PeerSpot reviewer
Sep 1, 2025
We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option.
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Product Categories

Product Categories
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Product Categories

Product Categories
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