Apollo.io vs Zoho CRM comparison

Apollo.io and Zoho are both solutions in the Opportunity Management category. Apollo.io is ranked #4 with an average rating of 8.6, while Zoho is ranked #3 with an average rating of 8.3. Apollo.io holds a 17.6% mindshare in OM, compared to Zoho’s 5.8% mindshare. Additionally, 71% of Apollo.io users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Apollo.io

Read 6 Apollo.io reviews

587 Views
354 Comparison Views

71% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

587 Views
267 Comparison Views

88% willing to recommend

Apollo.io

Zoho CRM

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Executive SummaryUpdated on Jan 2, 2025

Zoho CRM and Apollo.io are competitive products within the CRM and sales automation sector. While Zoho CRM offers robust customer support and scalability, Apollo.io provides advanced features for sales engagement and data enrichment, making it a better choice for those focused on these areas.

Features: Zoho CRM offers extensive customization, multi-channel communication tools, and comprehensive workflow automation. It provides robust reporting and a scalable platform to manage various business functions. Apollo.io, on the other hand, emphasizes a data-driven approach with powerful analytics and an integrated prospecting toolkit, aimed at enhancing sales and marketing activities.

Room for Improvement: Zoho CRM could improve its user interface to make it more intuitive and easier to navigate for beginners. Additionally, it could enhance its mobile application for better on-the-go access. Apollo.io might benefit from expanding its CRM functionalities to include features beyond sales and marketing, as well as improving integration with third-party applications for a seamless workflow.

Ease of Deployment and Customer Service: Zoho CRM offers both on-premises and cloud-based deployment, along with proactive customer support available through various channels such as chat and phone. Apollo.io provides a cloud-based deployment model that ensures quick setup times, emphasizing onboarding and support through an intuitive ticketing system.

Pricing and ROI: Zoho CRM is recognized for its competitive pricing structure with scalable plans that offer considerable ROI through its productivity features. Apollo.io, though perceived as costlier in initial setup, delivers substantial ROI for businesses focusing on sales performance with specialized lead generation and engagement tools.

To learn more, read our detailed Apollo.io vs. Zoho CRM Report (Updated: April 2025).

Buyer's Guide

Apollo.io vs. Zoho CRM

April 2025

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Helped 849,963 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

4th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM

Ranking in Opportunity Management

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (5th), Sales Force Automation (3rd)

Mindshare comparison

As of May 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.6%, up from 11.3% compared to the previous year. The mindshare of Zoho CRM is 5.8%, down from 14.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management

Featured Reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's most valuable feature is its ease of use, especially for beginners."

"I like the tool's UI. Its user experience is clear."

"It is a scalable solution."

"Apollo is very user-friendly."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."

"I am impressed with the product's information on customers."

"There are many features that capture customer data."

"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"

"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."

"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."

"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."

"The initial setup is pretty fast."

More Zoho CRM pros

Cons

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"The solution's initial setup process could be better."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"They should provide a larger number of free emails."

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The mobile application is a little complicated and could be simplified."

"There should be easy access to feature recommendations in the solution"

"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."

"Custom development is often necessary to make such extensive changes, and it does come with associated costs."

"The support is not quite good."

"Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform."

"The solution's feature for forecast has limitations."

"They should provide an option to customize modules."

More Zoho CRM cons

Pricing and Cost Advice

"The solution's price is reasonable."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"The licensing is the subscription, where we pay $50 per month per user."

"We pay for an annual license to use this solution."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"It is around $1000 a month."

"Zoho CRM is available at a fairly average price"

"The solution has standard pricing plans."

"This solution is less expensive than Salesforce."

More Zoho CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Opportunity Management solutions are best for your needs.

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849,963 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

22%

Financial Services Firm

14%

Comms Service Provider

Healthcare Company

Educational Organization

77%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

See all answers

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

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Compared 73% of the time

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Compared 18% of the time

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Compared 9% of the time

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Compared 52% of the time

Odoo vs Zoho CRM

Compared 8% of the time

Bitrix24 vs Zoho CRM

Compared 7% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 6% of the time

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Product Reports

Buyer's Guide

Opportunity Management

April 2025

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Buyer's Guide

Zoho CRM

April 2025

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Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Information Not Available

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Apollo.io vs. Zoho CRM

April 2025

Free Report: Apollo.io vs. Zoho CRM

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