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Apollo.io Reviews

Vendor: Apollo.io
4.1 out of 5
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What is Apollo.io?

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Get the Apollo.io Buyer's Guide and find out what your peers are saying about Apollo.io, monday.com for Enterprise, Salesforce Sales Cloud and more!
Apollo.io is the #2 ranked solution in top Opportunity Management solutions. PeerSpot users give Apollo.io an average rating of 8.2 out of 10. Apollo.io is most commonly compared to monday.com for Enterprise: Apollo.io vs monday.com for Enterprise. Apollo.io is popular among the small business segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 11% of all views.
Buyer's Guide
Apollo.io
September 2025
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Helped 867,676 peers since 2012

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Apollo.io mindshare

As of September 2025, the mindshare of Apollo.io in the Opportunity Management category stands at 15.8%, up from 12.4% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Opportunity Management Market Share Distribution
ProductMarket Share (%)
Apollo.io15.8%
Salesforce Sales Cloud13.7%
Pipedrive11.2%
Other59.3%
Opportunity Management

PeerResearch reports based on Apollo.io reviews

TypeTitleDate
CategoryOpportunity ManagementSep 18, 2025Download
ProductReviews, tips, and advice from real usersSep 18, 2025Download
ComparisonApollo.io vs Salesforce Sales CloudSep 18, 2025Download
ComparisonApollo.io vs PipedriveSep 18, 2025Download
ComparisonApollo.io vs monday.com for EnterpriseSep 18, 2025Download
Suggested products
TitleRatingMindshareRecommending
monday.com for Enterprise4.78.0%98%227 interviewsAdd to research
Salesforce Sales Cloud4.213.7%94%117 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Apollo.io offers valuable features including efficient data retrieval, clear user experience, and industry-specific audience filtering. Users appreciate the intent data, tech stack insights, and user-friendly interface. Its Chrome extension, CRM integration, and lead scoring enhance outreach consistency. The CSV upload feature and Waterfall Enrichment provide accurate contact details and affordable lead options. Filters, ease of use, and automation capabilities significantly boost sales efficiency and lead generation within organizations.
  • "Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."
  • "The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."
  • "Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

Room for Improvement

Apollo.io lacks a comprehensive CRM and pipeline management, causing reliance on third-party tools. Users find the interface somewhat buggy and desire a smoother, more responsive experience. Accurate data and improved email deliverability are also needed. Additionally, expanding information on international contacts and enhancing contact verification would be beneficial. Users request more robust customer support services and innovative features like AI-driven lead searches. Performance issues with loading times and search capabilities add to users' dissatisfaction.
  • "The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."
  • "The emails are not that accurate, so improvements in that area would be beneficial."
  • "Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."

ROI

Users experience significant ROI with Apollo.io, earning over $500 monthly on a $19 subscription, emphasizing time saved and improved opportunities. Apollo.io automates contact searching and data verification, offering reliable leads and better value than ZoomInfo. Despite mixed feedback on pricing changes, it remains cost-effective and beneficial for sales teams with high-quality data. Users often handle their own lead generation and analysis, appreciating Apollo.io's contribution to efficient and accurate contact access.

Pricing

Enterprise users find Apollo.io's pricing competitive and affordable compared to alternatives like ZoomInfo. The platform offers a free plan with limited emails and a $99 monthly plan for 10,000 emails. Many users find the pricing model good value for the features and database access provided. Despite initial setup costs being minimal, users suggest improving the free email allowance. Overall, Apollo.io offers an economical and efficient solution for those seeking extensive contact information.
  • "Paid versions are likely to provide more accurate information and offer more convenience to users."
  • "With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
  • "The solution's price is reasonable."

Popular Use Cases

Organizations primarily use Apollo.io for identifying B2B leads and gathering contact details of key decision-makers. It assists in reaching out to individuals for sales and partnerships, managing the sales pipeline, and supporting marketing campaigns. Users employ it for data collection, prospecting, and CRM functionalities, focusing on acquiring information about CEOs and high-level executives. They also utilize it for generating emails, phone contacts, and executing email campaigns while analyzing buying intent signals and lead scoring.

Service and Support

Apollo.io's support is generally helpful and available, with a rating of eight to nine out of ten from those who contacted them. Despite positive feedback, some encountered slow response times and repetitive answers, indicating room for efficiency improvements. Those who haven't directly engaged with the service still perceive the support as great. However, there are concerns about the effectiveness of the technical and customer assistance, particularly with data enrichment issues.

Deployment

Users found Apollo.io's initial setup generally easy, with some noting a learning curve due to its many tabs. Some completed deployment in two days and described it as straightforward, even for those without IT backgrounds. Others mentioned that credentials and plan customization were part of the onboarding. Users appreciated its integration into various business operations and the cost-effectiveness compared to similar tools. Most found no significant issues during installation, rating the process highly.

Scalability

Apollo.io effectively scales based on user needs. Users appreciate plan flexibility, though downgrading reduces features. Opinions on scalability vary; some rate it high, while others find it average. It's suitable for small companies due to cost-effectiveness but less so for those with larger budgets. Users acknowledge automation capabilities and helpful alerts. The tool performs well in limited team settings and multiple locations, though for bigger operations, alternatives may better suit enhanced scalability needs.

Stability

Users find Apollo.io generally stable, rating its stability positively. Some experience delays when searching for leads, and heavy app usage can cause account blocks. While some praise its consistent performance and give high stability ratings, others report issues like a heavy, slow interface with stuttering and freezing. Refreshing is often needed to see updated information. Despite these mixed experiences, many are satisfied with its stability.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Apollo.io Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business11
Large Enterprise3
By reviewers
By visitors reading reviews
Company SizeCount
Small Business48
Midsize Enterprise15
Large Enterprise37
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
10%
University
9%
Marketing Services Firm
8%
Comms Service Provider
6%
Manufacturing Company
6%
Wholesaler/Distributor
5%
Healthcare Company
5%
Outsourcing Company
5%
Educational Organization
4%
Media Company
4%
Performing Arts
4%
Retailer
4%
Non Profit
3%
Real Estate/Law Firm
3%
Legal Firm
3%
Engineering Company
2%
Logistics Company
2%
Insurance Company
2%
Government
1%
Hospitality Company
1%
Construction Company
1%
Cloud Solution Provider
1%
Wellness & Fitness Company
1%
Sports Company
1%
Transportation Company
1%

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Related questions

  • 7
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Product Categories

Product Categories
Opportunity Management

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Apollo.io Reviews Summary
Author infoRatingReview Summary
Virtual Assistant / Technical Support at Digital Witch Support Community4.0I've used Apollo.io for over six months and find it valuable for prospecting, automation, and CRM integration, though it needs better data accuracy, support responsiveness, and international contact enrichment compared to pricier tools like ZoomInfo.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers3.5I use Apollo.io mainly for finding emails and contact numbers, but its reliability and performance have declined. While features like Waterfall Enrichment are helpful, the UI has become clunky, and support responses are often repetitive.
Consultant at a tech services company with 1,001-5,000 employees4.0I use Apollo.io mainly for contact scraping and intent data; it’s accurate and easy to use, but the LinkedIn breach raised concerns. Despite limitations on the free version, it’s been consistently helpful across multiple roles.
Founder & Group CEO at We Are Team Rocket4.0I've used Apollo.io for four years to accurately source B2B prospect data, with its rich filters and reliable results boosting our campaign ROI, though the pricing structure could be simpler despite its overall great value and support.
Assistant Manager - Lead Generation at Roar Global4.0I use Apollo.io primarily for lead sourcing due to its accurate CSV uploads and affordable pricing, though its UI is laggy and lacks advanced AI features. Overall, it serves my campaigns well despite some data accuracy issues.
Senior Client Services Associate at a marketing services firm with 11-50 employees4.0I've used Apollo.io primarily for prospecting and list building due to its large, well-segmented database and user-friendly interface, though email accuracy needs improvement; overall, it's effective and fairly priced compared to competitors like ZoomInfo.
Digital Marketer at DigiLiterate4.5I use Apollo.io to find B2B leads, send bulk emails, and access verified contact details. While it lacks CRM and pipeline management, its affordability and robust features, like extensive filtering and a user-friendly interface, deliver significant ROI.
Account Executive at Speak Ai5.0My company uses Apollo.io for sales-related activities and as a CRM tool. Its intent data feature is valuable, but improvements are needed in the CRM interface. We've seen a higher than expected ROI with Apollo.io.