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Apollo.io vs Freshsales comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Freshsales
Ranking in Opportunity Management
10th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
CRM Customer Engagement Centers (9th), CRM (23rd), Sales Force Automation (11th)
 

Mindshare comparison

As of March 2026, in the Opportunity Management category, the mindshare of Apollo.io is 9.4%, down from 16.5% compared to the previous year. The mindshare of Freshsales is 4.0%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io9.4%
Freshsales4.0%
Other86.6%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
Virtual Assistant / Technical Support at Digital Witch Support Community
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Manojkumar Reddy - PeerSpot reviewer
Associate Technology Consultant at a tech vendor with 10,001+ employees
Automation has boosted sales efficiency and improves follow-ups across multiple customer segments
The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The fact that it combines both database and outreach tools in one place is valuable."
"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."
"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."
"I like the tool's UI. Its user experience is clear."
"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."
"Freshsales is user-friendly, scalable and stable."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Email integration is easy."
 

Cons

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"They should provide a larger number of free emails."
"The solution's initial setup process could be better."
"The emails are not that accurate, so improvements in that area would be beneficial."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"We can use only one domain in the basic package."
"It lacks customizability for complex and larger use cases."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"The price of this solution could be improved as well as the reporting functionality."
"The solution needs to improve the user experience and leads capture."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
 

Pricing and Cost Advice

"The solution's price is reasonable."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The tool is not that expensive."
"The basic price is affordable. The add ons are expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
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Top Industries

By visitors reading reviews
Marketing Services Firm
16%
Outsourcing Company
11%
University
9%
Media Company
8%
Computer Software Company
13%
Outsourcing Company
11%
Insurance Company
11%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise3
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup phase is fast, and you don't need to do many customizations apart from the confi...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Find out what your peers are saying about Apollo.io vs. Freshsales and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.