Apollo.io vs Outreach comparison

Apollo.io and Outreach are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 7.9, while Outreach is ranked #6 with an average rating of 8.1. Apollo.io holds a 7.7% mindshare in OM, compared to Outreach’s 3.6% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 100% of Outreach users who would recommend it.

Apollo.io

Read 13 Apollo.io reviews

2,141 Views
2,141 Comparison Views

81% willing to recommend

Outreach

Read 10 Outreach reviews

987 Views
987 Comparison Views

100% willing to recommend

Apollo.io

Outreach

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Outreach and Apollo.io compete in the sales engagement platforms market. Outreach appears to have an advantage in user satisfaction due to robust integrations and comprehensive analytics tools.

Features:Outreach provides strong email and sales cadence management, CRM integration for optimized workflows, and detailed data analytics. Apollo.io offers an extensive contact database, intelligent search capabilities, and advanced filtering tools.

Ease of Deployment and Customer Service:Outreach offers straightforward deployment, effective onboarding, and dedicated customer service. Apollo.io provides flexible deployment suitable for various organizational needs with responsive support.

Pricing and ROI:Outreach generally has higher setup costs but delivers strong ROI through powerful features and integrations. Apollo.io appeals to smaller teams with competitive pricing and lower initial costs providing significant ROI through efficient prospecting and lead management.

To learn more, read our detailed Apollo.io vs. Outreach Report (Updated: August 2026).

Buyer's Guide

Apollo.io vs. Outreach

August 2026

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Helped 909,099 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Outreach

Ranking in Opportunity Management

6th

Average Rating

8.2

Reviews Sentiment

4.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.7%, down from 17.0% compared to the previous year. The mindshare of Outreach is 3.6%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Mindshare Distribution
Product	Mindshare (%)
Apollo.io	7.7%
Outreach	3.6%
Other	88.7%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

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Evelina Mungai

Digital Marketing Manager at Unilever

Targeted outreach has boosted engagement and improves collaboration across the sales cycle

According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform. Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle. Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Apollo is very user-friendly."

"The product's most valuable feature is its ease of use, especially for beginners."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."

"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."

"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."

"I like the tool's UI. Its user experience is clear."

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

More Apollo.io pros

"Outreach has positively impacted my organization by helping us reduce the sales cycle from nine months to six months, which is very significant."

"Outreach has positively impacted my organization by streamlining how we work individually and allowing us to see what others are doing."

"Outreach is an essential tool for doing outbound work and speeds up my workflow significantly."

"Outreach has impacted our organization positively because it has become a medium for us to reach out to an audience which we were not able to reach out to earlier."

"Outreach is also very cost-effective compared to Freshsales and other alternatives, and it has helped us achieve our marketing goals and reach out to more customers easily, improving my organization's productivity for the last five years."

"When it comes to time saved, I would say approximately half an hour of an SDR's time daily, which is quite a significant improvement, and when it comes to meetings booked, especially from cold calls, we managed to book almost two times more cold calling leads."

"It's allowed us greater visibility into the number of touches it takes to generate a real opportunity as well as overall visibility to seller activity. We are getting better data on what messaging works when reaching out to prospects."

"The best features Outreach offers are the organization of having the tasks for the day lined up and showing activity as far as being able to put down notes and record activity that I have had within Outreach."

More Outreach pros

Cons

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"Some Apollo.io numbers are incorrect, especially when cold calling; the numbers often go unanswered, and when someone does answer, it's frequently not the correct person."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."

More Apollo.io cons

"Outreach can be improved because its AI features are not strong."

"Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been, which was frustrating."

"Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals more effectively."

"Outreach can be improved as analytics sometimes feel quite rigid."

"Outreach can improve because it can be overwhelming due to its robustness."

"Outreach can be improved in several ways. Every now and then, it will have sync issues, especially with voice headsets."

"Reporting at the 20,000 foot level needs to be improved. I want to be able to see how many emails are opened twice vs three times vs four times."

"In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial."

More Outreach cons

Pricing and Cost Advice

"The solution's price is reasonable."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I think that's a good starting point. If our organization scales up or needs more services from the tool, we'd consider upgrading."

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Top Industries

By visitors reading reviews

Marketing Services Firm

13%

Outsourcing Company

13%

Comms Service Provider

10%

University

Construction Company

15%

Comms Service Provider

University

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	8
Large Enterprise	5

Questions from the Community

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What is your primary use case for Apollo.io?

From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...

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What needs improvement with Outreach?

Outreach can be improved by embedding a significant amount of AI and LLM models within the tool itself to fast-track or improve the productivity of sellers reaching out to their audience. The usabi...

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What is your primary use case for Outreach?

Outreach is primarily used by our BDR, sales, and marketing team for email marketing and email nurtures. We formulate email templates and send automated emailers to our prospects using Outreach. We...

See all answers

What is your experience regarding pricing and costs for Outreach?

I do not have any visibility into pricing, setup cost, and licensing for Outreach. I am an end user.

See all answers

Comparisons

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SproutsAI vs Apollo.io

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Salesforce Sales Cloud vs Apollo.io

Compared 8% of the time

ZELIQ vs Apollo.io

Compared 7% of the time

More Apollo.io Competitors

SalesLoft vs Outreach

Compared 63% of the time

Salesforce Sales Cloud vs Outreach

Compared 18% of the time

More Outreach Competitors

Product Reports

Buyer's Guide

Apollo.io

August 2026

Download Apollo.io product report

Buyer's Guide

Outreach

July 2026

Download Outreach product report

Overview

Apollo.io is a renowned platform for B2B prospect data management, offering tools for sourcing, verifying, and automating tasks to enhance sales efficiency, with expansive data coverage and integration capabilities.

Apollo.io enhances sales activities by providing extensive filters, accurate targeting, and a substantial database. Known for its seamless integration with LinkedIn and CRM platforms via its Chrome extension, Apollo.io offers data enrichment and lead management functionalities. Its competitive pricing and data depth attract users seeking efficient automation in sales pipelines. Despite challenges in data accuracy and CRM functionality, Apollo.io remains favored for its ability to handle outreach channels like email and LinkedIn, streamline workflows, and build custom profiles using technographic and industry filters.

What features does Apollo.io offer?

User-friendly interface enhances navigation and efficiency.
Extensive filters aid in precise targeting.
Chrome extension integrates seamlessly with LinkedIn and CRM platforms.
Data enrichment using multiple tools and APIs.
Automated task management improves productivity.
Robust database supports comprehensive data coverage.

What benefits should users look for in Apollo.io reviews?

Improved sales efficiency through automated workflows.
Data accuracy and comprehensive coverage enable better outreach.
Enhanced lead scoring facilitates campaign management.
Chrome extension boosts productivity by integrating platforms.
Pricing structure compared to competitors offers value.

In industries focused on B2B client acquisition and retention, Apollo.io supports sales teams by managing data-rich prospecting activities. Organizations leverage it for building effective outreach strategies, using features like recruitment filters and CSV uploads to manage sales pipelines efficiently. Its CRM-like functionalities promote streamlined data collection tailored to specific job roles and industries.

Apollo.io

Outreach specializes in streamlining communications, integrating automation and AI for optimal engagement. It connects with platforms like Salesforce, DiscoverOrg, and Sales Navigator to enhance sales enablement IT stacks and supports application deployment to GCP and AWS.

Outreach is tailored for businesses seeking efficient management of Git workflows and application deployments. Its intuitive interface and integration with tools like Sales Navigator for social selling enhance user experience, although user adaptability may vary due to its complexity. Automation captures real-time meeting data, fostering efficient prospecting through Salesforce and DiscoverOrg integrations. Challenges include processing efficiency with large data sets, mobile app limitations for traveling sales personnel, and the interface's complexity for first-time users. Enhancements in data reporting, such as email engagement metrics and flexible views, would improve user adaptability.

What key features does Outreach offer?

Information Filtering: Efficiently manages sensitive data.
Git Workflow Management: Streamlines software development processes.
Cloud Platforms Deployment: Integrates with AWS and GCP for cloud solutions.
AI and Automation: Enhances engagement with real-time data capture.
Sales Navigator Integration: Boosts social selling strategies.
Analytics: Provides clear data insights for decision making.
Outreach Everywhere Plugin: Facilitates communication with marketing content links.

What benefits and ROI should users look for?

Efficient Engagement: Drive enhanced interactions with AI integration.
Improved Prospecting: Leverage CRM and DiscoverOrg for increased effectiveness.
Enhanced Social Selling: Connect seamlessly with Sales Navigator.
Streamlined Communication: Simplify responses using snippets and plugins.
Data-Driven Decisions: Utilize clear analytics for effective strategies.

Organizations utilize Outreach across sectors such as marketing, sales, and technology, facilitating tasks like UI website development and sales role enablement. It aids teams in setting up sequences, tracking activities, and running campaigns, enabling content creators and marketers to ensure seamless system functionality.

Outreach

Sample Customers

Information Not Available

cloudera, monogDB, eventbrite, DocuSign, Adobe, Microsoft, Zillow

Buyer's Guide

Apollo.io vs. Outreach

August 2026

Free Report: Apollo.io vs. Outreach

Find out what your peers are saying about Apollo.io vs. Outreach and other solutions. Updated: August 2026.

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We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.