Oracle Eloqua Reviews

Name: Oracle Eloqua
Brand: Oracle
Rating: 4.4 (38 reviews)

4.4 out of 5

38 reviews
94% willing to recommend

What is Oracle Eloqua?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

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Oracle Eloqua is the #4 ranked solution in top Marketing Automation solutions. PeerSpot users give Oracle Eloqua an average rating of 8.8 out of 10. Oracle Eloqua is most commonly compared to Salesforce Marketing Cloud: Oracle Eloqua vs Salesforce Marketing Cloud. Oracle Eloqua is popular among the large enterprise segment, accounting for 59% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 16% of all views.

Helped 865,670 peers since 2012

Featured Oracle Eloqua reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Alok_Ranjan

Senior Analyst at Deloitte

The tracking links which we create while sending those emails or creating the emails are quite good. Oracle Eloqua allows you to get data about how many people received the email, along with unique click information and how many people opened the email.The email analysis and data featuring information in Oracle Eloqua are really lovely. I generally share the data with my stakeholders from there. It helps me to get the data directly, extract it, and the data is ready. Oracle Eloqua helps us track data and quickly schedule emails. It is a wonderful tool for working with emails. Oracle Eloqua highlights the codes showing how your email is displayed. On one side you can see the code and on the other side the email is shown. That is a very good use case of Oracle Eloqua. We do not face many issues with that. My team shows happy faces while using Oracle Eloqua. We do not have to bother much, and the work is done perfectly. Oracle Eloqua is a very helpful tool that allows us to capture all data about campaign performance, progress opportunities, and many other aspects.

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Aniket Sukale

Senior Technical Consultant at Mastek

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Oracle Eloqua mindshare

As of August 2025, the mindshare of Oracle Eloqua in the Marketing Automation category stands at 8.1%, down from 11.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

PeerResearch reports based on Oracle Eloqua reviews

Type	Title	Date
Category	Marketing Automation	Aug 25, 2025	Download
Product	Reviews, tips, and advice from real users	Aug 25, 2025	Download
Comparison	Oracle Eloqua vs Salesforce Marketing Cloud	Aug 25, 2025	Download
Comparison	Oracle Eloqua vs Marketo	Aug 25, 2025	Download
Comparison	Oracle Eloqua vs HubSpot Marketing Hub	Aug 25, 2025	Download

Title	Rating	Mindshare	Recommending
Salesforce Marketing Cloud	4.2	21.4%	98%	59 interviews Add to research
Marketo	4.2	12.9%	96%	26 interviews Add to research

Valuable Features

Oracle Eloqua provides robust marketing automation, easy CRM integration, intuitive user interface, and powerful reporting. Its extensive features include lead scoring, campaign management, and segmentation. The drag-and-drop design editor facilitates email and landing page creation, while its community support helps users. Advanced analytics offer insights into customer engagement, and cloud connectors enable seamless integration with external services. Eloqua's ability to handle large databases and deliver high-end functionality enhances marketing efficiency and decision-making processes for marketers.

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

Room for Improvement

Oracle Eloqua's high cost and complexity are drawbacks for small businesses. Users find the interface and reporting outdated and not user-friendly. There's limited built-in functionality for WhatsApp, SMS, and social media. Data management tools are insufficient, and transitioning between instances poses challenges. Integration with Salesforce and other platforms could be improved. While Eloqua offers extensive education and features, many potential users are deterred. Enhanced data modeling and interactive dashboards would benefit users.

"The dashboards or the data which we get from insights reports could be improved."
"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."
"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

Pricing

Enterprise users find Oracle Eloqua's pricing to be high, with licensing dependent on database size or user count. Packages range from basic at $2,000 to standard at $4,000 per month per user. Additional costs can arise from custom solutions and features outside the base platform. Negotiations, often aided by purchasing other Oracle products, can yield discounts. While considered expensive, some users view Eloqua as a worthwhile investment for its functionality. Pricing structures also consider contact volume with a minimum threshold.

"It's quite expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"Oracle Eloqua is quite an affordable solution."

Popular Use Cases

Users primarily employ Oracle Eloqua for digital marketing, focusing on email marketing, campaign orchestration, and lead management. They utilize it for creating and executing campaigns, managing lead scoring, and integrating with CRM systems like Salesforce. It facilitates the creation of segments, landing pages, and forms alongside enabling the tracking and analysis of marketing performance, making it essential for B2B and B2C email marketing automation.

Service and Support

Oracle Eloqua's customer service and support receive mixed feedback. Technical support is knowledgeable, but response times require motivation. Communication often requires service tickets, with no direct calls allowed. Users appreciate quick responses for critical issues but find documentation lacking. Support is available only during business hours, causing potential delays. Experiences vary with some achieving positive interactions, including direct engagement at user meetings, while others rely on specialized organization members for contact.

Deployment

Many found Oracle Eloqua's initial setup complex, often requiring professional services or experienced personnel. Some described the process as straightforward, while others noted it took several months. Cloud deployment simplified the procedure for some, but customization could extend the timeline. Typically involving senior staff, the setup is rated moderately complex, demanding significant learning for effective campaign management.

Scalability

Oracle Eloqua is praised for its scalability, favored by companies with high user counts. It scales well upwards, though some find costs prohibitive when scaling down. Many appreciate its ease of use, lacking a need for coding skills compared to platforms like Salesforce. Users highlight its user-friendly interface, enabling effective marketing without technical complexity. The platform supports seamless updates, appealing to companies with robust marketing teams, facilitating extensive user engagement.

Stability

Oracle Eloqua is generally considered stable by users, though occasional issues like form submission unreliability and bugs in new interfaces are noted. Many report no significant downtime, citing years without interruptions and efficient performance even during large campaigns. Some mention maintenance needs, particularly with third-party integrations, requiring support ticketing. Despite these, Eloqua is rated positively for stability. Notifications for maintenance are provided, and size restrictions on file hosting are mentioned as limitations.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Oracle Eloqua Buyer's Guide for additional reliable information.