Oracle Eloqua vs SugarCRM Platform comparison

Oracle and SugarCRM are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while SugarCRM is ranked #10 with an average rating of 7.0. Oracle holds a 4.4% mindshare in MA, compared to SugarCRM’s 1.7% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,272 Views
1,234 Comparison Views

94% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

1,298 Views
260 Comparison Views

50% willing to recommend

Oracle Eloqua

SugarCRM Platform

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SugarCRM Platform and Oracle Eloqua compete in CRM and marketing automation. SugarCRM shines in affordability and support, whereas Oracle Eloqua leads with advanced features suited for comprehensive marketing needs.

Features: SugarCRM Platform offers robust customization, efficient workflow automation, and easy integration with third-party software. Its adaptable dashboards and reporting make it a versatile CRM. Oracle Eloqua provides advanced campaign management, lead scoring, and extensive marketing analytics. Its drag-and-drop interface simplifies complex marketing processes, delivering significant insights.

Room for Improvement: SugarCRM could enhance its marketing automation and expand its analytics capabilities. Users have noted that its mobile app functionality needs improvement and integration can be complex at times. Oracle Eloqua can be improved in terms of user interface intuitiveness and requires better scalability for smaller companies. The initial learning curve is steep, and its setup process often requires technical expertise.

Ease of Deployment and Customer Service: SugarCRM is known for straightforward deployment options that allow for quick implementation, backed by strong customer support. In contrast, Oracle Eloqua requires a more structured deployment approach but provides reliable customer service, including extensive training programs and user community support.

Pricing and ROI: SugarCRM Platform offers competitive pricing structures, making it a cost-effective solution with favorable ROI over time. Oracle Eloqua requires a higher initial investment, but its feature-rich environment justifies the expense, offering a substantial long-term ROI through its comprehensive marketing tools.

To learn more, read our detailed Oracle Eloqua vs. SugarCRM Platform Report (Updated: December 2025).

Buyer's Guide

Oracle Eloqua vs. SugarCRM Platform

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in Marketing Automation

10th

Average Rating

7.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (11th), CRM (25th), Sales Force Automation (6th)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Oracle Eloqua is 4.4%, down from 9.5% compared to the previous year. The mindshare of SugarCRM Platform is 1.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle Eloqua	4.4%
SugarCRM Platform	1.7%
Other	93.9%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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reviewer1345677

Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees

Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us

It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The ease of maintenance is the most valuable feature."

"Lead scoring has helped with the process of qualifying leads."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

More Oracle Eloqua pros

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"It has sales email campaigns, plus integration with Active Directory."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable aspect of this solution is its low cost."

Cons

"The product's initial setup process could be better."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"This product hasn't kept up to date on features."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Reporting is very clunky and not user friendly."

"The dashboards or the data which we get from insights reports could be improved."

More Oracle Eloqua cons

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"You cannot include all your entities under one instance at the moment."

"I would like to see more integration on a mobile platform in the next release."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

Pricing and Cost Advice

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"It's quite expensive."

"The tool is pricey compared to products like Marketo."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua can be expensive compared to alternatives."

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Healthcare Company

10%

Insurance Company

Manufacturing Company

Engineering Company

16%

Manufacturing Company

13%

Computer Software Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

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What advice do you have for others considering Sugar Enterprise?

To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 31% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 23% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 13% of the time

Pardot vs Oracle Eloqua

Compared 9% of the time

Oracle CRM vs Oracle Eloqua

Compared 8% of the time

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Vtiger CRM vs SugarCRM Platform

Compared 15% of the time

Oracle CRM vs SugarCRM Platform

Compared 13% of the time

Microsoft Dynamics CRM vs SugarCRM Platform

Compared 12% of the time

Zoho CRM vs SugarCRM Platform

Compared 11% of the time

Oracle CRM OnDemand Sales vs SugarCRM Platform

Compared 10% of the time

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Product Reports

Buyer's Guide

Oracle Eloqua

January 2026

Download Oracle Eloqua product report

Buyer's Guide

SugarCRM Platform

January 2026

Download SugarCRM Platform product report

Also Known As

Eloqua, Oracle Marketing Cloud

No data available

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

Oracle Eloqua vs. SugarCRM Platform

December 2025

Free Report: Oracle Eloqua vs. SugarCRM Platform

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