Oracle Eloqua vs SugarCRM Platform comparison

Oracle and SugarCRM are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while SugarCRM is ranked #9 with an average rating of 8.5. Oracle holds a 7.3% mindshare in MA, compared to SugarCRM’s 0.9% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,127 Views
1,116 Comparison Views

94% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

766 Views
100 Comparison Views

50% willing to recommend

Oracle Eloqua

SugarCRM Platform

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SugarCRM Platform and Oracle Eloqua compete in CRM and marketing automation. SugarCRM shines in affordability and support, whereas Oracle Eloqua leads with advanced features suited for comprehensive marketing needs.

Features: SugarCRM Platform offers robust customization, efficient workflow automation, and easy integration with third-party software. Its adaptable dashboards and reporting make it a versatile CRM. Oracle Eloqua provides advanced campaign management, lead scoring, and extensive marketing analytics. Its drag-and-drop interface simplifies complex marketing processes, delivering significant insights.

Room for Improvement: SugarCRM could enhance its marketing automation and expand its analytics capabilities. Users have noted that its mobile app functionality needs improvement and integration can be complex at times. Oracle Eloqua can be improved in terms of user interface intuitiveness and requires better scalability for smaller companies. The initial learning curve is steep, and its setup process often requires technical expertise.

Ease of Deployment and Customer Service: SugarCRM is known for straightforward deployment options that allow for quick implementation, backed by strong customer support. In contrast, Oracle Eloqua requires a more structured deployment approach but provides reliable customer service, including extensive training programs and user community support.

Pricing and ROI: SugarCRM Platform offers competitive pricing structures, making it a cost-effective solution with favorable ROI over time. Oracle Eloqua requires a higher initial investment, but its feature-rich environment justifies the expense, offering a substantial long-term ROI through its comprehensive marketing tools.

To learn more, read our detailed Oracle Eloqua vs. SugarCRM Platform Report (Updated: September 2025).

Buyer's Guide

Oracle Eloqua vs. SugarCRM Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in Marketing Automation

9th

Average Rating

7.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), CRM (24th), Sales Force Automation (6th)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 7.3%, down from 10.7% compared to the previous year. The mindshare of SugarCRM Platform is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle Eloqua	7.3%
SugarCRM Platform	0.9%
Other	91.8%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It provides good support for really large databases."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"It is a user-friendly product."

"The ease of maintenance is the most valuable feature."

"The solution is stable."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

More Oracle Eloqua pros

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"It has sales email campaigns, plus integration with Active Directory."

"The most valuable aspect of this solution is its low cost."

Cons

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The dashboards or the data which we get from insights reports could be improved."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"The product's initial setup process could be better."

"The solution does not have a good database architecture."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

More Oracle Eloqua cons

"It lacks customization, and this is the main reason that we are switching to a different solution."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"I would like to see more integration on a mobile platform in the next release."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"You cannot include all your entities under one instance at the moment."

Pricing and Cost Advice

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

12%

Insurance Company

Engineering Company

20%

Manufacturing Company

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 35% of the time

Marketo vs Oracle Eloqua

Compared 32% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

Oracle CRM vs Oracle Eloqua

Compared 9% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 9% of the time

More Oracle Eloqua Competitors

Oracle CRM vs SugarCRM Platform

Compared 50% of the time

Zoho CRM vs SugarCRM Platform

Compared 50% of the time

More SugarCRM Platform Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

September 2025

Download Oracle Eloqua product report

Buyer's Guide

SugarCRM Platform

September 2025

Download SugarCRM Platform product report

Also Known As

Eloqua, Oracle Marketing Cloud

No data available

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

Oracle Eloqua vs. SugarCRM Platform

September 2025

Free Report: Oracle Eloqua vs. SugarCRM Platform

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