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Oracle Eloqua vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
5.9
Number of Reviews
39
Ranking in other categories
No ranking in other categories
Zeta Marketing Platform
Ranking in Marketing Automation
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Management (11th), Predictive Analytics (19th), Customer Data Platforms (CDP) (26th)
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. The mindshare of Zeta Marketing Platform is 2.4%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Oracle Eloqua5.4%
Zeta Marketing Platform2.4%
Other92.2%
Marketing Automation
 

Featured Reviews

Madhan Krishnamoorthy - PeerSpot reviewer
Senior Functional Consultant at a tech vendor with 51-200 employees
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Healthcare Company
9%
Marketing Services Firm
8%
Insurance Company
8%
Financial Services Firm
13%
Construction Company
10%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
No data available
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...
What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
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Also Known As

Eloqua, Oracle Marketing Cloud
Boomtrain
 

Overview

 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,444 professionals have used our research since 2012.