Try our new research platform with insights from 80,000+ expert users

KnowBe4 pros and cons

Vendor: KnowBe4

4.4 out of 5

9 reviews
100% willing to recommend

Pros & Cons summary

KnowBe4 offers cloud-based deployment with no installation, featuring automated tools and detailed analytics on phishing attack responses. Its customizable platform enhances phishing awareness, contributing to a stronger security posture. Though known for affordability and excellent support, it could improve by adding interactive, localized content and emotional intelligence training. Expanding beyond email to text channels and using AI-enhanced chatbots for guidance would further benefit users without technical backgrounds.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

KnowBe4 provides detailed report cards showing user click rates and risk scores, enhancing awareness of security posture.

The platform requires no installation, as it is cloud-deployed, allowing easy user uploads and server whitelisting.

Scenarios can be customized to mimic real-world phishing attempts, making training highly relatable for users.

Ongoing training and simulated phish testing effectively reduce phish-prone percentages, showcasing KnowBe4's risk reduction efficacy.

KnowBe4 AI integration improves email authenticity and the service is praised for quick, informative support.

CONS

KnowBe4 can improve by providing more interactive user experiences, allowing users to engage with scenarios and make decisions using live simulations.

Localization for Ukrainian and Russian users is lacking, with less content available compared to English, French, and German users.

There is potential to enhance emotional intelligence by tailoring training content to specific audiences.

Expanding communication channels beyond emails to include text messages would be beneficial.

Utilizing chatbots would assist users without IT backgrounds in navigating new features effectively.

KnowBe4 Pros review quotes

reviewer2707317

Cyber Security Engineer at a financial services firm with 10,001+ employees

May 20, 2025

KnowBe4's AI integration has enhanced email authenticity.

Read full review

MT

Senior Compliance Officer at a university with 1,001-5,000 employees

Jun 3, 2025

It has helped us tremendously in cybersecurity awareness.

Read full review

Employee-Owner, Senior Consultant, Information Security at Keller Schroeder

Jun 7, 2024

KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now.

Read full review

Free Report: KnowBe4 Reviews and More

Learn what your peers think about KnowBe4. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.

856,873 professionals have used our research since 2012.

reviewer1445781

Network Security Administrator at a non-profit with 51-200 employees

Dec 14, 2020

The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us.

Read full review

DZ

Denys Zalevskyi

Owner at Ekforce LLC

Apr 19, 2021

There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features.

Read full review

DZ

Denys Zalevskyi

Owner at Ekforce LLC

May 22, 2025

Their support is very quick and informative, deserving a rating of 10.

Read full review

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Jun 4, 2025

The main advantages are the user-friendly UI and its overall ease of use.

Read full review

VO

Senior Research Analyst - Security, Privacy, Risk & Compliance at Info-Tech Research Group

Apr 17, 2024

Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.

Read full review

CK

Charles Kochenash

Solution Architect at a consultancy with 51-200 employees

Jan 31, 2025

The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable.

Read full review

KnowBe4 Cons review quotes

reviewer2707317

Cyber Security Engineer at a financial services firm with 10,001+ employees

May 20, 2025

During the last downtime, it caused significant disruption as users couldn't access the system.

Read full review

MT

Senior Compliance Officer at a university with 1,001-5,000 employees

Jun 3, 2025

If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses.

Read full review

reviewer1445781

Network Security Administrator at a non-profit with 51-200 employees

Dec 14, 2020

It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users.

Read full review

Free Report: KnowBe4 Reviews and More

Learn what your peers think about KnowBe4. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.

856,873 professionals have used our research since 2012.

DZ

Denys Zalevskyi

Owner at Ekforce LLC

Apr 19, 2021

It could be more localized for Ukrainian users. This platform is international, and it has a lot of material in different languages, but not in Ukrainian and Russian languages. There's plenty of different content updated regularly for English, French, and German users. They have a lot more information, and Ukrainian users also want more.

Read full review

DZ

Denys Zalevskyi

Owner at Ekforce LLC

May 22, 2025

As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient.

Read full review

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Jun 4, 2025

This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios.

Read full review

VO

Senior Research Analyst - Security, Privacy, Risk & Compliance at Info-Tech Research Group

Apr 17, 2024

Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement.

Read full review

CK

Charles Kochenash

Solution Architect at a consultancy with 51-200 employees

Jan 31, 2025

I would like to see Novo4 expand to other channels outside of emails to things such as text messages.

Read full review

Product Categories

Product Categories

Security Awareness Training

Popular Comparisons

Popular Comparisons

Proofpoint Email Protection vs KnowBe4

Proofpoint’s ZenGuide vs KnowBe4

Terranova Security vs KnowBe4

Sophos Phish Threat vs KnowBe4

Arctic Wolf Managed Security Awareness vs KnowBe4

CybeReady vs KnowBe4

Barracuda PhishLine vs KnowBe4

Kaspersky Security Awareness vs KnowBe4

Fortra's Terranova Security vs KnowBe4

Mimecast Awareness Training vs KnowBe4

Huntress Managed Security Awareness Training vs KnowBe4

SANS Security Awareness vs KnowBe4

Hoxhunt vs KnowBe4

Webroot Security Awareness Training vs KnowBe4

MetaCompliance MetaPhish vs KnowBe4

See all alternatives

Product Categories

Product Categories

Security Awareness Training

Popular Comparisons

Popular Comparisons

Proofpoint Email Protection vs KnowBe4

Proofpoint’s ZenGuide vs KnowBe4

Terranova Security vs KnowBe4

Sophos Phish Threat vs KnowBe4

Arctic Wolf Managed Security Awareness vs KnowBe4

CybeReady vs KnowBe4

Barracuda PhishLine vs KnowBe4

Kaspersky Security Awareness vs KnowBe4

Fortra's Terranova Security vs KnowBe4

Mimecast Awareness Training vs KnowBe4

Huntress Managed Security Awareness Training vs KnowBe4

SANS Security Awareness vs KnowBe4

Hoxhunt vs KnowBe4

Webroot Security Awareness Training vs KnowBe4

MetaCompliance MetaPhish vs KnowBe4

See all alternatives

Related questions

80

What are the Top 5 cybersecurity trends in 2022?

3

What advice do you have for an enterprise user on Password Day 2021?

320

What are the best practices to prevent a Brute Force attack via remote access?

38

Why is Security Awareness Training important for companies?

2

When evaluating Security Awareness Training, what aspect do you think is the most important to look for?

17

What questions to ask before purchasing security awareness training?

16

Twilio discloses a data breach. What could be done better to prevent it in the future?