

KnowBe4 and Adaptive Security are competing within the cybersecurity industry. KnowBe4 is more favored for its pricing and responsive support. However, Adaptive Security is preferred for its comprehensive feature set.
Features: KnowBe4 offers comprehensive security awareness training, seamless integration with existing systems, and user-friendly interfaces. Adaptive Security provides advanced threat detection, real-time monitoring, and extensive analytics capabilities.
Ease of Deployment and Customer Service: KnowBe4 is praised for its ease of deployment and responsive customer service. Adaptive Security, while offering substantial support during deployment, is more complex to integrate but provides scalable solutions and thorough customer assistance.
Pricing and ROI: KnowBe4 has competitive setup costs and offers strong ROI, appealing to budget-conscious buyers. Adaptive Security incurs higher initial costs but provides significant ROI with its advanced security features, delivering long-term value.
| Product | Mindshare (%) |
|---|---|
| KnowBe4 | 11.0% |
| Adaptive Security | 4.6% |
| Other | 84.4% |

| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 4 |
| Large Enterprise | 12 |
Adaptive is the human security platform for the AI era. Adaptive connects security awareness training, agentic email security, and AI governance in the complete human security platform for the AI era.
AI has fundamentally changed the threat landscape. Deepfakes make social engineering more convincing, AI-powered phishing scales attacks 100x, and the rapid adoption of AI tools introduces new risks to every organization.
Adaptive unifies security awareness training, agentic email security, and AI governance to secure every attack surface where work happens. Adaptive’s platform trains employees against emerging threats, stops sophisticated email attacks, and secures rogue AI usage. The Company’s platform can be deployed in the browser, on device, and in email inboxes.
More than 2,000 leading organizations trust Adaptive, including major global brands like PayPal, MLB, and Bose. The Company has raised over $140M from leading AI investors including OpenAI and NVIDIA, and most recently closed an $81M funding round led by Bain Capital Ventures.
KnowBe4 provides a comprehensive platform for security awareness and compliance training, empowering organizations to fortify their defenses against cyber threats through AI-driven learning and simulations.
KnowBe4's platform enhances cybersecurity by transforming employees into an effective line of defense against cyber threats. The AI-driven Human Risk Management platform offers personalized training and automated phishing simulations that adapt to individual behaviors. With an award-winning library available in 35 languages, it covers diverse areas like cloud email security, anti-phishing, and compliance. Organizations benefit from continuous intelligence and real-time coaching, fostering a proactive security culture and significantly reducing human risk.
What are the most important features of KnowBe4?KnowBe4's solutions are widely applied across industries such as finance, healthcare, and retail for enhancing security awareness and compliance. Companies deploy interactive modules and phishing simulations to educate employees about phishing, smishing, and vishing threats, fostering an environment of proactive defense and improved detection skills. This contributes to reduced risk and ensures compliance with industry regulations.
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