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Kaspersky Security Awareness vs KnowBe4 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
7th
Average Rating
6.6
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
No ranking in other categories
KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
8.6
Reviews Sentiment
5.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.4%, down from 2.5% compared to the previous year. The mindshare of KnowBe4 is 10.9%, down from 29.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Mindshare Distribution
ProductMindshare (%)
KnowBe410.9%
Kaspersky Security Awareness2.4%
Other86.7%
Security Awareness Training
 

Featured Reviews

MB
Founder, Director at Tres Infosol Pvt. Ltd.
Empowers security training through customizable modules and gamification
The integrated learning and management system is very useful as it allows both predefined and custom training modules. The assessment through simulated phishing attacks is a strong feature, enabling checks on the effectiveness of training. Gamification adds value as many organizations appreciate this approach, and the training templates offer a high level of customization. Unlike others, Kaspersky provides this without additional costs, which is remarkable.
Amran Hossain - PeerSpot reviewer
Senior Software Engineering Manager at Field Nation
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"Kaspersky Security Awareness is a little cheaper and easy to use."
"Kaspersky Security Awareness is a little cheaper and easy to use, allowing us to remotely install and control the PC while giving the administrator great flexibility to control remote PCs and disable them when users try to disable their antivirus for some software."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."
"We have been providing this solution to our customers for approximately three or four months, and our customers are really happy with it."
"KnowBe4 has a lot of high-quality content, and their interface is very user-friendly."
"We brought our risk score down from about 20 to 15, and now instead of clicking on a link, end users call our IT departments or help desk if they are not sure of a link, which is actually very helpful."
"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."
"The training platform of KnowBe4 is engaging and interactive because it is user-friendly and easy to navigate, offering a variety of training formats."
"The benefits I have seen from using KnowBe4 include that many people are now cautious."
"KnowBe4 has been quite useful for us as a mid-size company, providing a lot of information."
"KnowBe4 significantly enhanced people's awareness of cybersecurity threats within the company through its simulations that replicated real-world scenarios."
"The impact of KnowBe4's automated training campaigns on the overall cybersecurity posture is quite comprehensive because it covers everything from the very basics of cybersecurity to evolving and emerging threats."
 

Cons

"We face difficulties in configuring it, and other vendors may be more user-friendly."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"There should be more of a drive from their side to promote the product."
"While we have achieved compliance, the control over the program is limited."
"The GUI could be improved."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"KnowBe4 should focus more on these issues and provide guidance on dealing with links received from individuals who attempt to manipulate our emotions, particularly on social media platforms such as Facebook and LinkedIn."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
"If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses."
"It could be more localized for Ukrainian users. This platform is international, and it has a lot of material in different languages, but not in Ukrainian and Russian languages. There's plenty of different content updated regularly for English, French, and German users. They have a lot more information, and Ukrainian users also want more."
"It could be more localized for Ukrainian users."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"In terms of improvement, we would appreciate having the attachments or more details on the raw messages used in the PhishER site, as sometimes it can be a bit buggy."
"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."
 

Pricing and Cost Advice

"The more users there are, the cheaper the product is."
"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"I rate the product pricing as four out of ten."
"It's about five dollars a seat per month."
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Top Industries

By visitors reading reviews
Computer Software Company
24%
Outsourcing Company
14%
Construction Company
10%
Hospitality Company
10%
Financial Services Firm
12%
Construction Company
9%
Outsourcing Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What is your primary use case for Kaspersky Security Awareness?
We have been using Kaspersky Security Awareness mostly for compliance. The benefit we have seen is in terms of compliance. We have been able to be compliant, but the control over the program was ve...
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...
What is your primary use case for KnowBe4?
We use KnowBe4 as a training platform where we have many training videos to watch and complete quizzes for my organization.
 

Overview

 

Sample Customers

Insolar, Goods.ru
West Aurora Public School District 129
Find out what your peers are saying about Kaspersky Security Awareness vs. KnowBe4 and other solutions. Updated: September 2026.
914,805 professionals have used our research since 2012.