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Kaspersky Security Awareness vs KnowBe4 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
10th
Average Rating
6.0
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
No ranking in other categories
KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
8.6
Reviews Sentiment
5.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.5%, down from 3.4% compared to the previous year. The mindshare of KnowBe4 is 26.8%, down from 33.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training
 

Featured Reviews

MB
Empowers security training through customizable modules and gamification
The integrated learning and management system is very useful as it allows both predefined and custom training modules. The assessment through simulated phishing attacks is a strong feature, enabling checks on the effectiveness of training. Gamification adds value as many organizations appreciate this approach, and the training templates offer a high level of customization. Unlike others, Kaspersky provides this without additional costs, which is remarkable.
Amran Hossain - PeerSpot reviewer
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."
"Kaspersky Security Awareness is a little cheaper and easy to use."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"Their support is very quick and informative, deserving a rating of 10."
"KnowBe4 has a training program that lasts approximately 15 or 30 minutes, and we provide this security training for our employees so they learn which emails they should open, which links they should click, which links they should not click, and which software they should install."
"KnowBe4 has a lot of high-quality content, and their interface is very user-friendly."
"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."
"The benefits I have seen from using KnowBe4 include that many people are now cautious."
"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."
"It has helped us tremendously in cybersecurity awareness."
"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."
 

Cons

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"There should be more of a drive from their side to promote the product."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"The GUI could be improved."
"In terms of improvement, we would appreciate having the attachments or more details on the raw messages used in the PhishER site, as sometimes it can be a bit buggy."
"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."
"If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
"I don't find KnowBe4's real-time insights and analytics very useful because I found it a bit repetitive."
"Much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce, as it may frustrate someone if they're forced to do training on how to set a password."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
 

Pricing and Cost Advice

"The more users there are, the cheaper the product is."
"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"It's about five dollars a seat per month."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"I rate the product pricing as four out of ten."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Construction Company
9%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?
Kaspersky Security Awareness is very attractively priced. On a scale where one is high price and ten is low price, I rate it as 9.7. It is very economical.
What is your primary use case for Kaspersky Security Awareness?
We use Kaspersky Security Awareness ( /products/kaspersky-security-awareness-reviews ) because it was installed by our vendor. We had a contract, and the solution was provided by our vendors, so we...
What advice do you have for others considering Kaspersky Security Awareness?
Overall, I rate Kaspersky Security Awareness as a seven or eight on a scale from one to ten because it is a good, economical solution with effective antivirus features.
What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Insolar, Goods.ru
West Aurora Public School District 129
Find out what your peers are saying about Kaspersky Security Awareness vs. KnowBe4 and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.